370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

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218: Ignoring partners in an interview

218: Ignoring partners in an interview

You have been brainwashed by every single forum and case book to assume that McKinsey wants a framework and set of hypotheses, that you have stopped listening as carefully to the interviewer and simpl...

23 Sep 20149min

217: Women are their own worst enemies

217: Women are their own worst enemies

I want to talk about three incidences and what it says about how women think about themselves.

17 Sep 201424min

216: Choosing Boutique Firms over McKinsey

216: Choosing Boutique Firms over McKinsey

Choosing a boutique firm as one path into management consulting is a popular choice. While boutique consulting firm appear to operate like McKinsey and BCG, and may even be led by ex-partners, there b...

11 Sep 201430min

215: How non-case problems impacted Rafik

215: How non-case problems impacted Rafik

Most aspiring management consultants will spend about 95% of their time focusing on the technical issues to fix their case performance. That is, they focus on hypotheses, frameworks, decision trees, s...

5 Sep 201412min

214: Why entrepreneurs always provide poor PEI answers

214: Why entrepreneurs always provide poor PEI answers

Entrepreneurs almost always fail to answer the most basic question: If you were so successful, why are you leaving behind all that success to apply for a ~$150K/annum package at McKinsey as an associa...

30 Aug 201411min

213: How Michael fixed a stuttering problem

213: How Michael fixed a stuttering problem

This podcast draws on the feedback of one of our principals, Michael Boricki who was a Big-3 principal and left the firm on the day after he was appointed director, to discuss the technique he used to...

24 Aug 201414min

212: Vague McKinsey/BCG feedback is good

212: Vague McKinsey/BCG feedback is good

This podcast is built on a discussion we recently had with a Yale PhD. His friend, who made it to the final round of McKinsey, was told that the firm had no specific development areas for her. She jus...

18 Aug 201416min

211: Ignore the case interviewer at your peril

211: Ignore the case interviewer at your peril

It is quite common for Firmsconsulting to receive the following emails, questions or comments from clients and readers. When reading the comments below, try to think about why a reader would have thes...

12 Aug 201412min

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