373: French Dairy Farm Wants to Increase Revenue Case

373: French Dairy Farm Wants to Increase Revenue Case

We hope you will enjoy the "Consulting case interview (McKinsey, BCG, Bain) example: French Dairy Farm Wants to Increase Revenue" episode. This is an excerpt from TCO IV with Sizan, episode 33.

This is a market share case. If we gave Sizan a case about a factory she would find it easier to increase production. But it is not as easy when it comes to dealing with animals. This is a case with production element.

The part we expect candidates to see is that this is a case about stealing market share. To steal market share there are 4 things you can do.

How do you steal market share?

1. Price

2. Place

3. Promotion

4. Product.

The 4 Ps of marketing.

You need to think about the case. Ask yourself what are we trying to do. We got a dairy company. We want to sell more. What does it mean to sell more?

We basically want to increase our market share. How do we take market share?

Every single case can be reduced to either increasing revenue or cutting costs. If you trying to sell more milk, you are trying to increase revenue. This is a revenue case where we specifically want to focus on volume.

Milk is a commodity. Even organic milk is a commodity.

Remember you need to follow the right process during a consulting case interview when you are preparing and going through interviews with companies like McKinsey, BCG, Bain, Deloitte etc. In fact, learning and mastering this process will also greatly help you when you start working as a management consultant, and even once you exit consulting.

You can't just rely on your knowledge and experience. Your experience and knowledge can get outdated, but if you follow the right process you are giving yourself the best chance to be a strong problem solver.

Get free sample episodes: firmsconsulting.com/promo

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254: How to Analyze Articles

254: How to Analyze Articles

This podcast teaches readers how to extract up to 80% of the useful information about an article before you even read the article. The podcast first explains the difference between news, facts and opinions, before showing you the steps to analyze an article. Finally, the podcast uses the recent New York Times article about McKinsey and Dominic Barton to apply these very same concepts. You will see that what McKinsey what you to read from this article is very different from the information you should have extracted.

23 Mars 201526min

247: Big Changes to Firmsconsulting Website

247: Big Changes to Firmsconsulting Website

Between 17 January 2013 and 30 January 2013 we will be rolling out some significant and exciting changes to the website. Many of these changes coincide with the premier of Season Two of the Consulting Offer, and are useful because they make the material easier to watch, interact with and learn from. We will also be making changes to the way club members and clients access the material. We spent a long time thinking about these changes and while they will impact many members, remain completely aligned with our core values of treating all clients fairly.

17 Mars 201513min

245: Q&A With Alice Qinhua Zhou, McKinsey New York City

245: Q&A With Alice Qinhua Zhou, McKinsey New York City

Alice Qinhua Zhou holds a candid interview with Michael where she answers a wide variety of questions clients posted on social media and emailed in, about her involvement in The Consulting Offer Season 2. Alice talks about managing her confidence through the interviews, why she chose NYC, picking an academic career over management consulting, finding and taking tough feedback from mentors, Season 1, her advice for viewers and much more.

5 Mars 201536min

244: The Consulting Offer 2 Closed List Dinner

244: The Consulting Offer 2 Closed List Dinner

We discuss the steps taken to make this session as realistic as possible. From the selection of the meals, the use of surprises like the waitress to test behaviour, Kevin's style of changing the flow of the conversation and the method through which candidates tried to build a connection with Kevin, and vice-versa.

27 Feb 20159min

243: The What, Why, How, When and Where of TCO II

243: The What, Why, How, When and Where of TCO II

The Consulting Offer II (TCO II) records the entire interview process from networking, through to the closed-list dinner, PEI, group interviews and all interview rounds, including extensive debrief interviews with a former McKinsey partner and real candidates who went on to successfully interview.

21 Feb 201523min

242: Don't Always Leave Infosys For An MBA

242: Don't Always Leave Infosys For An MBA

MBA programs around the world encourage experienced technology employees to forgo salary, experience and promotion in the hope of obtaining an MBA and the path to a consulting or banking career. However, this rarely if ever works. Sometimes, it causes more problems not to mention the addition of mountains of debt. In this podcast we discuss the options available to technology employees and when an executive MBA program is actually a better option than a full-time MBA.

15 Feb 201522min

241: Behind-The-Scenes of a Strategy Study

241: Behind-The-Scenes of a Strategy Study

In this detailed strategy specific podcast I discuss a railway privatization and commercialization engagement I co-managed earlier in my tenure as a corporate strategy principal. I outline how we reorganized the client, exited non-core businesses, improved inefficiencies and prepared the client to compete in a deregulating market.

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240: Events Shaping Consulting Leadership

240: Events Shaping Consulting Leadership

In podcasts 237 and 238, I discuss a fairly muscular and risky set of strategies I used to increase my leadership standing in the firm and challenge mentors whom I believed were damaging the firm's values. My style of interaction was developed due an early engagement in my career which directly impacted the way I managed all future interactions. I unpack this engagement and explain how it impacted me, allowing you to determine how your own early experiences are shaping your own leadership style.

3 Feb 201526min

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