373: French Dairy Farm Wants to Increase Revenue Case

373: French Dairy Farm Wants to Increase Revenue Case

We hope you will enjoy the "Consulting case interview (McKinsey, BCG, Bain) example: French Dairy Farm Wants to Increase Revenue" episode. This is an excerpt from TCO IV with Sizan, episode 33.

This is a market share case. If we gave Sizan a case about a factory she would find it easier to increase production. But it is not as easy when it comes to dealing with animals. This is a case with production element.

The part we expect candidates to see is that this is a case about stealing market share. To steal market share there are 4 things you can do.

How do you steal market share?

1. Price

2. Place

3. Promotion

4. Product.

The 4 Ps of marketing.

You need to think about the case. Ask yourself what are we trying to do. We got a dairy company. We want to sell more. What does it mean to sell more?

We basically want to increase our market share. How do we take market share?

Every single case can be reduced to either increasing revenue or cutting costs. If you trying to sell more milk, you are trying to increase revenue. This is a revenue case where we specifically want to focus on volume.

Milk is a commodity. Even organic milk is a commodity.

Remember you need to follow the right process during a consulting case interview when you are preparing and going through interviews with companies like McKinsey, BCG, Bain, Deloitte etc. In fact, learning and mastering this process will also greatly help you when you start working as a management consultant, and even once you exit consulting.

You can't just rely on your knowledge and experience. Your experience and knowledge can get outdated, but if you follow the right process you are giving yourself the best chance to be a strong problem solver.

Get free sample episodes: firmsconsulting.com/promo

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164: Tragic Mistake of Indian US MBA Hiring

164: Tragic Mistake of Indian US MBA Hiring

This is an important podcast. Many Indian MBA candidates, those without permits to remain in the US post their studies, follow a dangerous strategy for their internship interviews. This podcast offers a very simple but highly effective strategy to ensure candidates keep themselves in the running for consulting offers. Moreover, keeping residency in the US is a vital prerequisite to maintain a candidates "risk profile" and this podcast again offers some ideas.

3 Nov 201313min

163: Declining Bain's CEO Over BCG

163: Declining Bain's CEO Over BCG

It is indeed a rare moment when the Worldwide Managing Partner of Bain calls a client to encourage him/her to accept an offer. We have had similar situations happen on a handful of occasions to clients. It is an accomplishment and should be celebrated. That does not mean the offer should be accepted.

28 Okt 201319min

162: Accenture to McKinsey

162: Accenture to McKinsey

Clients we place into McKinsey etc from the so-called tier-2 firms like Booz, Deloitte, KPMG etc always think they will struggle most with the analytic and other technical elements. We see a flurry of activity, and anxiousness to master story boarding model building, brainstorming and hypotheses development. Our advice to these clients is that this should be the least of their worries. The harsh reality is that they have been pre-wired to think about the wrong priorities on soft-issues, and these intangible areas cause more trouble than they could imagine. Many find that very difficult to understand, so here are some stories based on our own clients' experiences demonstrating how the soft issues could betray your ambitions.

22 Okt 201321min

161: Evaluating Your Firm's Training

161: Evaluating Your Firm's Training

Too often clients ask the wrong questions when it comes to assessing training at consulting firms: do smaller offices have poorer training, should I attend training as soon as I join, does BCG have better training than Bain etc. When considering training you need to both consider formal and informal training. As we show, formal training is very useful, but not at all for the hard/technical skills it purports to impart on attendees. Informal training, also known as training on an engagement, is most effective when consultants can practice under diverse conditions. In other words, the more you travel and work with foreign teams, the better will be your training. Some firms encourage more global staffing and others far less. That counts.

16 Okt 201313min

160: Building Hypotheses From Data Exhibits

160: Building Hypotheses From Data Exhibits

Reading graphs is a perennial problem for many candidates. Yet, the problem is not the interpretation of the graphical data itself. Rather, it is knowing what to do with that data once you have interpreted it. This podcast introduces a simple 4-step process we introduced for a Yale doctoral client, Felix, and a technique called the One-Sentence-Test which we again developed for the same client. The improvement in her answers warrants sharing this technique. You can see Felix's Improvement in Season One of The Consulting Offer.

10 Okt 201313min

159: What is Analytic Thinking Vs Mathematical Thinking

159: What is Analytic Thinking Vs Mathematical Thinking

The first podcast discusses a common challenge new consultants face: how to show strong analytic skills on an engagement. Here I discuss one of my earlier engagements as a principal where I managed a very introverted lawyer. Despite her non-quantitative degree, reserved demeanor and being placed on a piece of work which was not, at first, open to much creativity, she developed an eminently analytic way to solve a significant problem impacting the entire engagement. This is probably one of the most concise, tailored and innovative pieces of analyses I had ever seen in my career. What makes a consultant analytic, is not the type of work that lends itself to analytic reasoning, but the way you approach what may seem to be a mundane problem. In fact, no sector or engagement is boring if examined appropriately.

4 Okt 201320min

158: US Postal Case Coaches Detailed Feedback

158: US Postal Case Coaches Detailed Feedback

This podcast answers the questions raised below, by a client trying to understand how to develop hypotheses in a fairly difficult case. The case looks at ways to increase the US Postal Services market share and profitability. The client has graciously allowed this one detailed response and his notes to be shared in our public section. "A big overarching question I have with the answer first approach is I don't know if my initial hypothesis should be broad (in which case they cannot be tested with data unless the hypotheses are first refined and narrowed, so I could only ask what areas I would explore to do that) or alternatively to make my initial hypotheses narrow and precise (in which case I can ask for data to test them but if my hypothesis are wrong then I will be stuck). Any thoughts?"

28 Sep 201329min

157: How to Influence Your Interviewer

157: How to Influence Your Interviewer

In this podcast we will discuss a client who is very good at influencing the way interviewers work with her, and the subtle danger of her approach. A counter-point to this is another candidate who initially completely mismanaged his image, and we discuss the impact of his actions and what happened when he changed.

22 Sep 201323min

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