373: French Dairy Farm Wants to Increase Revenue Case

373: French Dairy Farm Wants to Increase Revenue Case

We hope you will enjoy the "Consulting case interview (McKinsey, BCG, Bain) example: French Dairy Farm Wants to Increase Revenue" episode. This is an excerpt from TCO IV with Sizan, episode 33.

This is a market share case. If we gave Sizan a case about a factory she would find it easier to increase production. But it is not as easy when it comes to dealing with animals. This is a case with production element.

The part we expect candidates to see is that this is a case about stealing market share. To steal market share there are 4 things you can do.

How do you steal market share?

1. Price

2. Place

3. Promotion

4. Product.

The 4 Ps of marketing.

You need to think about the case. Ask yourself what are we trying to do. We got a dairy company. We want to sell more. What does it mean to sell more?

We basically want to increase our market share. How do we take market share?

Every single case can be reduced to either increasing revenue or cutting costs. If you trying to sell more milk, you are trying to increase revenue. This is a revenue case where we specifically want to focus on volume.

Milk is a commodity. Even organic milk is a commodity.

Remember you need to follow the right process during a consulting case interview when you are preparing and going through interviews with companies like McKinsey, BCG, Bain, Deloitte etc. In fact, learning and mastering this process will also greatly help you when you start working as a management consultant, and even once you exit consulting.

You can't just rely on your knowledge and experience. Your experience and knowledge can get outdated, but if you follow the right process you are giving yourself the best chance to be a strong problem solver.

Get free sample episodes: firmsconsulting.com/promo

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47: Greg Smith's Goldman Op-Ed

47: Greg Smith's Goldman Op-Ed

I have had many people emailing me the Goldman Sachs letter to tell me that, "Michael, this is exactly what you teach us." It is not. I fundamentally disagree with what Greg Smith did. It goes against the consulting culture, values and ethos, at its very fiber. Here is why, and I would welcome your comments on this.

18 Dec 201129min

46: Comparing 2011 MBA Salaries

46: Comparing 2011 MBA Salaries

Based on offers made to our candidates in the Fall 2011 full-time recruiting, we present the ranges of packages offered. The sample size, 48, is large enough to offer a good approximation of all offers extended. Listeners are cautioned not to extend these numbers outside the USA, where salaries differ significantly. As expected, Accenture and Deloitte dramatically out-offered Bain, BCG and McKinsey.

12 Dec 201114min

45: Follow A Corporate Finance Study

45: Follow A Corporate Finance Study

An earlier podcast discussed a fairly labor-intensive case where we needed to literally roll-up our sleeves to find and extract data. This is the opposite engagement. It is the glamorous engagement all aspiring consultants dream about and imagine consulting is about. In this engagement, we worked for the largest company in the world, in its sector, to understand how to increase its share price. We were based out of The City in London and had to change conventional wisdom about value creation. I had the good fortune to lead this engagement.

6 Dec 201143min

44: Why Most Fail the FIT Interview Outside the FIT

44: Why Most Fail the FIT Interview Outside the FIT

Many, many see fit as just 15 minutes of the full case. That is a dangerous myth. You are always being assessed for fit, even when the formal fit portion has ended. Provided you understand this, you will be fine in cases. Moreover, do not memorize answers. The main part of the fit is not the initial answer you provide, but the cross-examination which will follow, especially with McKinsey, and you can never be prepared for that.

30 Nov 201113min

43: BTO Applications and Interviews Strategies

43: BTO Applications and Interviews Strategies

This podcast addresses some of the common misconceptions candidates have, and the mistakes they routinely make for this McKinsey path. Many of this mistakes commonly arise due to the nature of the work done in BTO. We advice applicants to focus less on "what" is done and much more on "how" it is done. This is also one practice we have been most successful in placing older candidates.

24 Nov 20117min

42: Traits of Successful Consulting Applicants

42: Traits of Successful Consulting Applicants

A continuation of a podcast series we regularly update which looks at new traits and examines some in greater detail. In this posting, we spend more time looking at experienced candidates. Experienced candidates face unique and material challenges such as being out of an university recruiting cycle (out-of-cycle), having to prove their analytic skills, having to prove their ramp-up rate etc. We discuss how successful clients in our program have met these challenges and thrived.

18 Nov 201118min

41: Canadian MBA Programs for Consulting

41: Canadian MBA Programs for Consulting

This podcast provides some behind the scenes numbers about MBA program in the Great White North, as well as some tough questions candidates should ask themselves before applying. The headline is that the traditional power-house schools like Ivey and McGill have essentially fallen dramatically behind and largely rely on their alumni success versus any real weight in the current placement numbers.

12 Nov 201118min

40: Advice for Deeply Experienced Candidates

40: Advice for Deeply Experienced Candidates

This podcast looks at the profile of an older MBA candidate who has extensive oil and gas expertise. We offer some counter-intuitive advice to this candidate for their career and planning. While we use an oil and gas profile, this advice is relevant to any experienced hire and we caution candidates to think very carefully about the quality of their backgrounds when applying this advice to their own needs. The quality is what matters - not the time spent in a sector.

6 Nov 201110min

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