453: How to lead with authenticity (with Sabrina Horn)

453: How to lead with authenticity (with Sabrina Horn)

Welcome to an episode with an award-winning CEO, communications expert and advisor, Sabrina Horn. Get Sabrina's book here: https://amzn.to/3oNDHz9

Sabrina Horn is currently CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She serves as an advisor and board member for a number of organizations and is a frequent speaker at industry forums and leadership conferences. She founded Horn Group, a public relations firm, with $500 and five years' job experience, becoming one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and their companies—from the hottest startups to the Fortune 500—doing so with a special focus on authenticity. Horn Group received national acclaim as Best US Employer and Best US Tech Agency. In 2015, Horn oversaw her firm's successful acquisition by Finn Partners, a global marketing company.

Horn, as a young executive, learned about leadership on the job through two lenses: one, as CEO growing and running her firm, the other, as strategic advisor guiding her clients through their own unique business challenges. Through her journey, she learned that there are no shortcuts to achieving long term business success. Still, she confesses to having made many mistakes, and now in her first book, she shares what she learned about how to make it without faking it.

In this episode, Horn talked about the importance of honesty, humility and authenticity for business and humanity, and how leaders find the righteous path forward through this.

For leaders or individuals who believe in integrity as success' recipe, this is for you.

Make It, Don't Fake It: Leading with Authenticity for Real Business Success. Sabrina Horn: https://amzn.to/3oNDHz9

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

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23: Consultant to Partner

23: Consultant to Partner

Most people have a romanticized view of management consulting work. Usually wrong. I wanted to talk about my typically day/week as an associate (MBA level) consultant, and particularly how that changed as I moved up the ranks to the partnership. It will help you understand why mental math is so useful, as well as the extreme stresses of the job. Keep in mind that I was a very, very driven partner. It was very normal for me to work most of Saturday and Sunday and I typically traveled on a Saturday night so I could arrive in a new city the day before the week began. This allowed me to adjust and prepare adequately for the week ahead. Many partners could, and do travel less. I still maintain an aggressive work and travel schedule and have never formed a family. It all depends on priorities and client demands.

27 Juli 201125min

22: McKinsey's True Impact

22: McKinsey's True Impact

Just about every potential candidate we screen talks about the impact management consulting has on major corporations and governments around the world. Indeed, that remains an alluring reason to join BBM. In this podcast, I wanted to discuss the true impact of management consulting, by reflecting on one of my own projects, and discussing the real power and responsibility of management consulting. This will help you understand why cases are so tough. When thinking about the role and impact of management consultants, you must always remember the law of scarcity. There is never ever enough investment and jobs to go around. Therefore, when we advise on a plant being built in Poland versus Romania or entering Brazil today and Indonesia later, there will be winning families and losing families. There is no way around it. In the short term, someone will suffer. Your job is to make sure the client benefits no matter the emotional fallout. And there is always emotional impact. It cannot be avoided, though junior consultants are almost always shielded from it.

21 Juli 201125min

21: A tough client's lessons and failures

21: A tough client's lessons and failures

Podcast: Day 0 with a tough candidate Early this year, we spent a week in Middle East helping a candidate prepare for his case interviews. The son of a former client, this series of podcasts outlines the difficulties of placing someone starting from a zero base of preparation. I mean zero. We have changed some details but all the insights and examples are real. We were brought in to spend an entire week taking this candidate through a crash course in case preparation. In this first podcast we clearly outline the challenges we would need to overcome.

15 Juli 201123min

20: The types of cases that exist

20: The types of cases that exist

Many candidates are confused between the different types of cases: interviewer led, interviewee led, brainstorming, market entry, market sizing etc. In this podcast we will discuss the different types of cases you will face and where you will likely encounter them.

9 Juli 201111min

19: Types of cases between firms

19: Types of cases between firms

McKinsey, BCG, Bain and Roland Berger use similar but not the same case styles. Within even one firm, styles may differ. Each firm uses a very different interview style. We discuss the different styles to expect and how to handle the questions you will encounter. We also rank the difficulty of the cases from each firm. Expect some counter-intuitive ordering.

3 Juli 201114min

18: Comparing Offers between firms

18: Comparing Offers between firms

How do you pick the firm to build your career: prestige, ranking, salary, feedback from friends or friendliness of the interviewer? Actually none of these will help you. In this podcast we explain how outstanding consultants build their careers and what you need to consider when choosing a firm.

27 Juni 201113min

17: Arithmetic skills actually needed for cases

17: Arithmetic skills actually needed for cases

We were forced to prepare this podcast after realizing how poorly candidates prepare for the arithmetic rigor they need to display. For some reason candidates believe practicing hundreds of math problems make them better at math. This is not how to learn math in cases. This podcast gives you proper guidance on learning arithmetic for cases, and how to communicate this competency.

21 Juni 201112min

16: Advising a McKinsey Consultant

16: Advising a McKinsey Consultant

On Monday this week, we had an early lunch at Crush restaurant at King West in Toronto. We wanted to advise a recently placed McKinsey associate who was struggling to make the transition. The challenges he faced provide an interesting perspective on what skills you will need as a consultant, and related to this, what you need to show in an interview.

15 Juni 201117min

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