453: How to lead with authenticity (with Sabrina Horn)

453: How to lead with authenticity (with Sabrina Horn)

Welcome to an episode with an award-winning CEO, communications expert and advisor, Sabrina Horn. Get Sabrina's book here: https://amzn.to/3oNDHz9

Sabrina Horn is currently CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She serves as an advisor and board member for a number of organizations and is a frequent speaker at industry forums and leadership conferences. She founded Horn Group, a public relations firm, with $500 and five years' job experience, becoming one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and their companies—from the hottest startups to the Fortune 500—doing so with a special focus on authenticity. Horn Group received national acclaim as Best US Employer and Best US Tech Agency. In 2015, Horn oversaw her firm's successful acquisition by Finn Partners, a global marketing company.

Horn, as a young executive, learned about leadership on the job through two lenses: one, as CEO growing and running her firm, the other, as strategic advisor guiding her clients through their own unique business challenges. Through her journey, she learned that there are no shortcuts to achieving long term business success. Still, she confesses to having made many mistakes, and now in her first book, she shares what she learned about how to make it without faking it.

In this episode, Horn talked about the importance of honesty, humility and authenticity for business and humanity, and how leaders find the righteous path forward through this.

For leaders or individuals who believe in integrity as success' recipe, this is for you.

Make It, Don't Fake It: Leading with Authenticity for Real Business Success. Sabrina Horn: https://amzn.to/3oNDHz9

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

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376: What is Netflix's real strategy? (Monday Morning 8 a.m. #2)

376: What is Netflix's real strategy? (Monday Morning 8 a.m. #2)

Hi, everyone. This is Monday Morning 8 a.m., a newsletter that goes out—as you guessed it—every Monday. You can listen to the audio version of this Monday Morning 8 a.m. episode by searching "Strategy Skills" in any podcast app! And you can get written version with relevant links to articles when you sign up on www.firmsconsulting.com/promo (it's free). In this newsletter, we have one goal: to help you distill the insights from the noise out there. So here are the big themes we're noticing in the news this week and the deep insights you should be extracting from those themes.

2 Nov 202030min

375: The flawed case against Tech? (Monday Morning 8 a.m. #1)

375: The flawed case against Tech? (Monday Morning 8 a.m. #1)

Hi, everyone. This is Monday Morning 8 a.m., an audio version of a newsletter that goes out—as you guessed it—every Monday. You can listen to the audio version of this Monday Morning 8 a.m. episode or sign up for a written version, with links to articles Michael mentioned here: www.firmsconsulting.com/promo

28 Okt 202019min

374: The Secretive World of Samsung, the South Korean Tech Giant. With Geoffrey Cain

374: The Secretive World of Samsung, the South Korean Tech Giant. With Geoffrey Cain

An explosive expose of Samsung, one of the biggest and most secretive companies in the world, as the Korean juggernaut battles Apple and Sony to dominate the world of technology. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe. They have captured one quarter of the smartphone market and have been pushing the envelope on every front. In SAMSUNG RISING: The Inside Story of the South Korean Giant that Set Out to Beat Apple and Conquer Tech, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Get sample training episodes from FIRMSconsulting training library at firmsconsulting.com/promo

14 Okt 20201h 29min

373: French Dairy Farm Wants to Increase Revenue Case

373: French Dairy Farm Wants to Increase Revenue Case

We hope you will enjoy the "Consulting case interview (McKinsey, BCG, Bain) example: French Dairy Farm Wants to Increase Revenue" episode. This is an excerpt from TCO IV with Sizan, episode 33. This is a market share case. If we gave Sizan a case about a factory she would find it easier to increase production. But it is not as easy when it comes to dealing with animals. This is a case with production element. The part we expect candidates to see is that this is a case about stealing market share. To steal market share there are 4 things you can do. How do you steal market share? 1. Price 2. Place 3. Promotion 4. Product. The 4 Ps of marketing. You need to think about the case. Ask yourself what are we trying to do. We got a dairy company. We want to sell more. What does it mean to sell more? We basically want to increase our market share. How do we take market share? Every single case can be reduced to either increasing revenue or cutting costs. If you trying to sell more milk, you are trying to increase revenue. This is a revenue case where we specifically want to focus on volume. Milk is a commodity. Even organic milk is a commodity. Remember you need to follow the right process during a consulting case interview when you are preparing and going through interviews with companies like McKinsey, BCG, Bain, Deloitte etc. In fact, learning and mastering this process will also greatly help you when you start working as a management consultant, and even once you exit consulting. You can't just rely on your knowledge and experience. Your experience and knowledge can get outdated, but if you follow the right process you are giving yourself the best chance to be a strong problem solver. Get free sample episodes: firmsconsulting.com/promo

20 Sep 202015min

372: Manage up / Dealing with sensitive situations at work (excerpt from TCO IV with Sizan, episode 31)

372: Manage up / Dealing with sensitive situations at work (excerpt from TCO IV with Sizan, episode 31)

This is a short excerpt from TCO IV with Sizan, episode 31. All episodes are available to Premium members on StrategyTV site/apps and to FC Insiders on StrategyTraining site/apps. // FC BOOKS Turquoise Eyes: https://amzn.to/3bzVa6g Marketing Saves the World: https://amzn.to/2xcJqYA Succeeding as a Management Consultant: https://amzn.to/3a3atTn Free training: www.firmsconsulting.com/promo

12 Sep 20208min

371: Competitive advantage in the digital era. Peter Dahlstrom, senior partner at McKinsey

371: Competitive advantage in the digital era. Peter Dahlstrom, senior partner at McKinsey

Peter Dahlstrom, senior partner at McKinsey & Company, leads McKinsey's client and firm communications. As the global leader for McKinsey Digital's B2C team, he serves leading institutions in the telecommunications, high-tech, media, and fast-moving consumer-goods industries.

26 Aug 202055min

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York. https://www.firmsconsulting.com/promo

8 Aug 20201h 7min

369: How to manage like Amazon (with CEO Advisor Ram Charan)

369: How to manage like Amazon (with CEO Advisor Ram Charan)

Here is episode 369 from the Case Interviews & Management Consulting iTunes podcast channel, "How to manage like Amazon (with Ram Charan)." Every business wants to succeed like Amazon so we invited New York Times bestselling author & CEO Advisor Ram Charan to talk about How to Manage Like Amazon. From their high-velocity decision-making to their top talent hiring practices to their "Forever Day-1 Culture", the secrets behind Amazon's success are now within anyone's grasp. Find out how Amazon does it and how you can too by listening to this fascinating conversation between Michael and Ram, whom Fortune calls "The most influential consultant alive" and whose book Execution spent 150 weeks on the New York Times bestseller list.

28 Juli 202050min

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