453: How to lead with authenticity (with Sabrina Horn)

453: How to lead with authenticity (with Sabrina Horn)

Welcome to an episode with an award-winning CEO, communications expert and advisor, Sabrina Horn. Get Sabrina's book here: https://amzn.to/3oNDHz9

Sabrina Horn is currently CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She serves as an advisor and board member for a number of organizations and is a frequent speaker at industry forums and leadership conferences. She founded Horn Group, a public relations firm, with $500 and five years' job experience, becoming one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and their companies—from the hottest startups to the Fortune 500—doing so with a special focus on authenticity. Horn Group received national acclaim as Best US Employer and Best US Tech Agency. In 2015, Horn oversaw her firm's successful acquisition by Finn Partners, a global marketing company.

Horn, as a young executive, learned about leadership on the job through two lenses: one, as CEO growing and running her firm, the other, as strategic advisor guiding her clients through their own unique business challenges. Through her journey, she learned that there are no shortcuts to achieving long term business success. Still, she confesses to having made many mistakes, and now in her first book, she shares what she learned about how to make it without faking it.

In this episode, Horn talked about the importance of honesty, humility and authenticity for business and humanity, and how leaders find the righteous path forward through this.

For leaders or individuals who believe in integrity as success' recipe, this is for you.

Make It, Don't Fake It: Leading with Authenticity for Real Business Success. Sabrina Horn: https://amzn.to/3oNDHz9

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

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284: Big Changes to Firmsconsulting website

284: Big Changes to Firmsconsulting website

This podcast explains the member changes we will soon make to the Firmsconsulting website. We are rolling out a new way to track contributions from members and reward members for their contributions and support.

19 Sep 20158min

283: Why tier-2 firms operate like Nigerian Gangsters

283: Why tier-2 firms operate like Nigerian Gangsters

This slightly humorous podcast draws an analogy to Nigerian gangsters (or is it "gangstas") in a famous sci-fi movie and software counterfeiters to explain the problems tier-2 firms create in their obsession to replicate BCG's analytics tools, toolkits and templates. Related: You can find previous in-depth discussion and comments on our site.

13 Sep 20158min

282: Why Tier-2 firms will never catch BCG or McKinsey

282: Why Tier-2 firms will never catch BCG or McKinsey

This podcast explains the common mistake all rivals, tier-2 firms, to McKinsey and BCG make: they value the wrong skills BCG has. This podcast explains the 4 capabilities a firm must have and how to use them: (1) Values (2) Strategy approach (3) Analytics (4) Ability to draw insights We can all agree that everyone is obsessed with the analytics at their peril. Tier-2 firms are truly shocked when they apply the same analytics as McKinsey but get a different result and still cannot raise their standing in a client's eyes. There is a reason for that. Related: - Interview a Deloittee Strategy and Operation Principal - Deloitte IT Strategy and McKinsey BTO

7 Sep 201514min

281: Are you a consulting leader?

281: Are you a consulting leader?

Many of us rely on titles to determine if we becoming leaders in a consulting firm. This podcast provides a more important of definition of consulting leadership: who does the consulting firm turn to in times of crises and how do they do so? In fact, you will see that a leader in a consulting organization can be as young as an analyst and a partner may not be a leader. In fact the level of candor between you and the existing leadership is the only measure that matters. This podcast explains this concept with various examples Related: - Competing with a high performing consultant - Learn all about consulting from our Consulting Offer

1 Sep 201513min

280: Consulting EQ

280: Consulting EQ

Those of you who follow my podcasts would know that I place an incredible amount of emphasis on not just being good at structuring issues and analyses, but also the way you manage people: consulting EQ. Learn more about the consulting EQ here Related: - Detailed videos about consulting EQ (managing, communication, motivating, coaching and mentoring clients and consultants) can be found in our detailed corporate strategy training library

26 Aug 201515min

279: Sell-On Strategy Work

279: Sell-On Strategy Work

What happens if you are doing a smaller study, but you identify an opportunity to sell-on a larger, more lucrative and glamorous strategy study? In this podcast I explain how the opportunity for sell-on strategy work is evolving at LAB, the financial services client whose strategy study we are live-blogging, and how an elite firm would handle the situation. It has nothing to do with sales. Related: - Learn more about strategy from our corporate strategy training - strategy library

20 Aug 201515min

278: Myth of the Technology Strategy Study

278: Myth of the Technology Strategy Study

Readers in other sectors like financial services, energy, retail, automotive etc., make a massive mistake when looking at the technology strategy study training we have up on the site. They assume that the study will not train them about corporate strategy since it is about corporate strategy for technology company. That is major flaw. This podcast elaborates on some of these reasons: 1. Every corporate strategy study must be done for a client in a sector. Therefore it is impossible to find corporate strategy training which is generic - that is, not specific to a sector. 2. The thinking, techniques and training applied to one sector is designed to be applied to any sector. 3. Even if you worked in financial services and we loaded the financial services strategy study shortly, a sector is so large, the study may not even touch the issues you want to learn - therefore focus on the techniques used versus trying to copy content across for your own studies. Do not get into the habit of simply copying analyses.

14 Aug 20154min

277: Financial Services Strategy Study Week 1

277: Financial Services Strategy Study Week 1

Week 1 of the financial services strategy study to enter the US retail banking sector is about done. You can see the detailed live-blogging of the day-by-day analyses, planning and insights here. This is a real study, done for a real client with a real team of consultants led by Firmsconsulting. Once the study is done, we will post the findings and detailed guide using the map format used for the corporate strategy study training. This podcast is a wrap-up of the week. We remind readers of the strategy we followed, all the goals we set for the week, our progress against those goals and our key findings thus far. We also discuss a potential scope change and how we will handle that. It is has been a great week and we wrap up things in New Mexico where the team is conducting more shadow studies / day-in-the-life-of studies of distribution financial intermediary in the border town of Columbus. Related: - Learn more about financial analysis in our strategy library

8 Aug 201528min

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