453: How to lead with authenticity (with Sabrina Horn)

453: How to lead with authenticity (with Sabrina Horn)

Welcome to an episode with an award-winning CEO, communications expert and advisor, Sabrina Horn. Get Sabrina's book here: https://amzn.to/3oNDHz9

Sabrina Horn is currently CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She serves as an advisor and board member for a number of organizations and is a frequent speaker at industry forums and leadership conferences. She founded Horn Group, a public relations firm, with $500 and five years' job experience, becoming one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and their companies—from the hottest startups to the Fortune 500—doing so with a special focus on authenticity. Horn Group received national acclaim as Best US Employer and Best US Tech Agency. In 2015, Horn oversaw her firm's successful acquisition by Finn Partners, a global marketing company.

Horn, as a young executive, learned about leadership on the job through two lenses: one, as CEO growing and running her firm, the other, as strategic advisor guiding her clients through their own unique business challenges. Through her journey, she learned that there are no shortcuts to achieving long term business success. Still, she confesses to having made many mistakes, and now in her first book, she shares what she learned about how to make it without faking it.

In this episode, Horn talked about the importance of honesty, humility and authenticity for business and humanity, and how leaders find the righteous path forward through this.

For leaders or individuals who believe in integrity as success' recipe, this is for you.

Make It, Don't Fake It: Leading with Authenticity for Real Business Success. Sabrina Horn: https://amzn.to/3oNDHz9

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

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204: Case Interview Resumes

204: Case Interview Resumes

For the majority of clients, the most important area is resume preparation. A poor resume leads to a poor LinkedIn profile which results in no networking when consultants view the weaker online profile. Our most successful clients take the time to build effective resumes. All time allocated in this part of the training is at the sole discretion of Firmsconsulting since it is not subtracted from the 12 hours of coaching.

1 Juli 201410min

203: Case Interview Planning

203: Case Interview Planning

Give our extensive screening process; we have a detailed file on clients before the program begins. The planning call sets the agenda, timetable and objectives for the next few weeks or months if needed. Very few candidates tend to work with us for less than a month and the majority are working with us for more than 6 months.

25 Juni 201414min

202: Case Interview Decision

202: Case Interview Decision

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews.

19 Juni 201412min

201: Case Interview Assessment

201: Case Interview Assessment

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews. Third Application Step: Interview with an ex-McKinsey or BCG partner.

13 Juni 20148min

200: Case Interview Test

200: Case Interview Test

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews. Second Application Step: OAT (Online Analysis Test) If your resume screening is successful, you will be invited to an online test. This is purely a business judgement test. No preparation is required for the online test. The test is not assessing your ability to pass a McKinsey PST or a BCG screening exam. The online exam has no pass mark and is used as one data point to assess your candidacy. The online system assesses why you performed as you did and the final mark is not relevant nor does a high score guarantee you will be invited to the final screening interview.

7 Juni 20147min

199: Case Interview Application

199: Case Interview Application

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews. First Application Step: Submitting a resume, grades, recent cover letter and/or audio file

1 Juni 20148min

198: Case Interview ex-Partners

198: Case Interview ex-Partners

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews. Accurate information will make the difference between an offer which will change the trajectory of your life. This is an unregulated industry and forums, websites, books etc. are rife with misinformation. We negate this problem by only using principals and partners for our training. We also use some of the most eminent senior partners at McKinsey and BCG.

26 Maj 201423min

197: Case Interview Using Data

197: Case Interview Using Data

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews. Since we personally work with each candidate, we collect extensive data on case preparation. A limited amount may be seen in The Consulting Offer Infographics. We therefore make decisions based on measurable statistics from the client in question and the general trends we observed with all other candidates. This provides an unusual advantage in being able to support our decisions on your training with numbers and correlations. For example, we know practicing to be faster in cases does not lead to greater speed since we have measured clients who have practiced this approach and clients who have followed our preferred approach.

20 Maj 20148min

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