453: How to lead with authenticity (with Sabrina Horn)

453: How to lead with authenticity (with Sabrina Horn)

Welcome to an episode with an award-winning CEO, communications expert and advisor, Sabrina Horn. Get Sabrina's book here: https://amzn.to/3oNDHz9

Sabrina Horn is currently CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She serves as an advisor and board member for a number of organizations and is a frequent speaker at industry forums and leadership conferences. She founded Horn Group, a public relations firm, with $500 and five years' job experience, becoming one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and their companies—from the hottest startups to the Fortune 500—doing so with a special focus on authenticity. Horn Group received national acclaim as Best US Employer and Best US Tech Agency. In 2015, Horn oversaw her firm's successful acquisition by Finn Partners, a global marketing company.

Horn, as a young executive, learned about leadership on the job through two lenses: one, as CEO growing and running her firm, the other, as strategic advisor guiding her clients through their own unique business challenges. Through her journey, she learned that there are no shortcuts to achieving long term business success. Still, she confesses to having made many mistakes, and now in her first book, she shares what she learned about how to make it without faking it.

In this episode, Horn talked about the importance of honesty, humility and authenticity for business and humanity, and how leaders find the righteous path forward through this.

For leaders or individuals who believe in integrity as success' recipe, this is for you.

Make It, Don't Fake It: Leading with Authenticity for Real Business Success. Sabrina Horn: https://amzn.to/3oNDHz9

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

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55: Inspiring Asian Client's Story

55: Inspiring Asian Client's Story

As a policy, we do not write much about our clients. However, I felt this story was worth sharing. A candidate from an unknown school, from one of the poorest developing countries in the world, lands an offer at BBM. In fact, the first from her country. I have heavily disguised her details to protect her identity. Note, this client was a Firmsconsulting Emerging Fellow, the very first and the reason we started this program, when she was admitted to our program and is part of the scholarship program we run to identify and groom outstanding individuals from the emerging markets and inner cities.

4 Feb 201231min

54: Summer Reading Books

54: Summer Reading Books

These are the 4 books we recommend for summer reading. Two, are among the most important books for management consulting that we recommend for all management consultants. "McKinsey's Marvin Bower" is a book we recommend to every single and aspiring consultant and is the foundation of understanding the values of management consulting.

29 Jan 20127min

53: Some Consultants mislead

53: Some Consultants mislead

This podcast discusses one of the most common problems for candidates. When consultants are indifferent, unwilling to give bad news or insufficiently informed, they can provide misleading information which costs time and money. The irony is that candidates place too much emphasis on this feedback and sometimes hurt their chances. We discuss the reasons why this happens, common phrases to be aware off and ignore and how to carefully read between the lines when accepting feedback.

23 Jan 201219min

52: Proving our techniques on dialogue

52: Proving our techniques on dialogue

Last week we attended a graduation dinner for a candidate, who insisted we prove to her that it is possible to speak authoritatively on any subject and with zero preparation. She introduced us to a doyen of health economics to test this theory. FYI – we were not prepped in advance and do not know anything about the field. We wanted to show her techniques to manage such situations. Listen to what happens.

17 Jan 201218min

51: Networking Mistakes

51: Networking Mistakes

Tackles some the recent problems we have seen with candidates. We have tried to stay away from conventional advice and address issues not commonly discussed. Since this is largely based on the tactics we advise our clients to follow, it is bound to be counter to the plethora of advice you find in many books and on many sites.

11 Jan 201219min

50: Analyst-Partner mistakes

50: Analyst-Partner mistakes

This long podcast (60 minutes) examines the common mistakes consultants make at each level of their career. I have gone into some detail to explain my own mistakes, and that of former and current colleagues. Some of the advice is counter-intuitive and I have stayed away from generic advice. This will be very useful to aspiring consultants who need to understand what it takes to succeed at each level.

5 Jan 201259min

49: Join Accenture etc?

49: Join Accenture etc?

We get this question more times than you can imagine. We also get a chorus of Accenture people telling us we are wrong, and they are "eating McKinsey's lunch." I think the question posed is incorrect and the defense of Accenture is incorrect. This podcast explains why. BBM are good at advising decision makers on general management issues. They excel at that. They are pretty much no-where in the implementation space. Accenture, Deloitte SO etc have their areas of strength, but it is not in the general management advisory space. They are both good at different things. Decide what you want to do and then pick the firm. However, don't assume a firm is good everything, and if you have never worked at BBM, don't believe everything your Accenture/Deloitte/[add your firms name here] partner says. Get first-hand information. FYI – Kennedy Research, the Economist and IDC Research are not first-hand information and neither is getting the opinion of a junior person or someone with just one or two years experience.

30 Dec 201113min

48: BCG And Clients

48: BCG And Clients

Not all BCG engagements begin via a call from the CEO or Chairman of the board. Many do, but life is not that simple. Some, unusually, begin with a call from a middle-manager who does not speak English well. What differentiates BCG, and McKinsey, from Tier-2 firms, however, is how we handle these calls, understand the deeper problems, and cascade the issues upwards until, when the time counts, we are in front of the board. Most Tier-2 firms receiving the same call would settle to try to sell the middle-manager a $100K project or simply dismiss him as unimportant. BCG uses it has an opportunity to learn.

24 Dec 201140min

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