463: What is good marketing? (with Jeff Rosenblum)

463: What is good marketing? (with Jeff Rosenblum)

Welcome to an episode with one of the leading innovators in digital marketing, Jeff Rosenblum.

In this episode, Jeff speaks about effective marketing and advertising that both informs and inspires. He shares how businesses can help customers feel empowered to solve their problems and create a better customer experience.

We will learn why businesses that embrace empowerment, transparency, and authenticity are essential in today's marketing world.

Jeff Rosenblum is an author, a documentary filmmaker, and an advertising agency founder. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries. Jeff is the co-writer and director of a groundbreaking documentary about the advertising industry's future, The Naked Brand. It reveals the surprising story about corporations' ability to improve the world, one small step at a time.

Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world's most influential brands, including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more. When he's not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. Jeff and his family built a school in a remote village in Nepal while working with the BuildOn organization. Despite barely graduating college, he has lectured at some of the world's top universities and presented at some of the marketing industry's most influential conferences.

Get Jeff's book here:

Exponential: Transform Your Brand by Empowering Instead of Interrupting. Jeff Rosenblum: https://amzn.to/3EmxAr5

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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328: Finding Discrepancies with a Partners' Work as Hook for a Networking Call

328: Finding Discrepancies with a Partners' Work as Hook for a Networking Call

In this 328th and new episode of the Case Interview & Management Consulting complimentary podcast, audio version, we discuss finding discrepancies with a partners' work as "hook" for a networking call. It is very common for aspiring consultants to read partners' articles to find flaws, in the hope of proving their critical thinking skills, and sharing this with the partner to secure a networking call. We explain what happens in these situations.  This podcast is currently available on our new Apps in the complimentary section where NO subscription/membership is needed. Download our Apple and Android Apps, click on browse and scroll to the "Complimentary: no subscription needed" section. You will find the podcast under the "Case Interviews & Management Consulting" channel.  If you find our podcasts useful, we would sincerely appreciate you leaving a genuine review for our Apps and/or iTunes channels. Although this may seem like a small step, these reviews will help us enormously.  Our goal is to help our clients solve mankind's toughest problems. The simple step of leaving a genuine review will help us greatly in pursuing our mission. Thank you in advance.  Do not hesitate to reach out if you have any questions on how to make the most of FC training or if you have any comments/feedback.  Sincerely,  Kris Partner kris@firmsconsulting.com

10 Jan 20188min

327: Bain's Obsession with Fit and Personality

327: Bain's Obsession with Fit and Personality

In this 327th and new episode of the Case Interview & Management Consulting complimentary podcast, audio version, we discuss Bain's obsession with fit and personality during case interviews.  Bain does worry about fit and personality. Enormously. Every client we have ever had, on the eve of their Bain interview, we always tell them, "Hey, you have got to understand that Bain worries about fit and personality." And every client, by and large, says, "Yeah, I understand this. Lets move on to cases."  You have to understand how important this is because a disproportionate number of clients are rejected at Bain due to fit issues.  If Bain is assessing fit at all times, what is a good way to demonstrate fit? This is a question addressed in this podcast.  This podcast is currently available on our new Apps in the complimentary section where NO subscription/membership is needed. Download our Apple and Android Apps, click on browse and scroll to the "Complimentary: no subscription needed" section. You will find the podcast under the "Case Interviews & Management Consulting" channel.  If you find our podcasts useful, we would sincerely appreciate you leaving a genuine review for our Apps and/or iTunes channels. Although this may seem like a small step, these reviews will help us enormously.  Our goal is to help our clients solve mankind's toughest problems. The simple step of leaving a genuine review will help us greatly in pursuing our mission. Thank you in advance.  Do not hesitate to reach out to me at kris@firmsconsulting.com if you have any questions on how to make the most of FC training or if you have any comments/feedback.  Sincerely,  Kris Partner kris@firmsconsulting.com  SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

20 Okt 20179min

326: 3 Mistakes When Practicing with McKinsey / BCG Consultants

326: 3 Mistakes When Practicing with McKinsey / BCG Consultants

In this 326th and new episode of the Case Interview & Management Consulting complimentary podcast, audio version, we discuss 3 mistakes made by many candidates when practicing with McKinsey and BCG consultants.  SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

30 Sep 201713min

325: How to Present Accomplishments

325: How to Present Accomplishments

In this 325th and new episode of the Case Interview & Management Consulting podcast, audio version, we discuss how to effectively present your accomplishments. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

23 Juli 201721min

324: Major Changes At McKinsey

324: Major Changes At McKinsey

In this episode we discuss the major ongoing changes at McKinsey, 6 new practices and what it means for your career. We also discuss the questions you need to ask when considering roles at McKinsey Design, Analytics, Implementation etc. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

10 Apr 201728min

323: Change to McKinsey Salaries

323: Change to McKinsey Salaries

Michael and Tom discuss another concerning change within McKinsey: an adjustment to McKinsey salaries, which is very subtle but interesting. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

28 Sep 201614min

322: McKinsey's Eroding Culture

322: McKinsey's Eroding Culture

Michael and Tom talk about a major and troubling change in the language McKinsey has started using in their performance evaluations. We discuss what it indicates for McKinsey's future. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

26 Sep 201622min

321: Leaving McKinsey Not in Good Standing

321: Leaving McKinsey Not in Good Standing

Michael and Tom talk about a new concerning change in up or out procedures in one of McKinsey's North American offices, which was unfolding over the last 6 months. We discuss what impact will this have if action is not taken to stop this practice. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

21 Aug 201621min

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