483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

Welcome to an episode with bestselling author and award-winning consultant Stan Bernard, MD, M.B.A. Get Stan's book here: https://amzn.to/3MRzd4t

In this episode, Stan spoke about the transcender system and how it has changed the game for many companies that are globally known today. He discussed how we can use this approach to communicate, inspire, and influence people. We will learn why top executives consider the transcender system the most powerful winning system for companies and their products.

Stan Bernard, MD, M.B.A., is an internationally recognized, award-winning global competition consultant, keynote speaker, and bestselling author. He is the president of Bernard Associates, L.L.C. and the creator of the Transcender System™. Dr. Bernard is a former Senior Fellow at the Wharton School of Business, where he taught marketing to M.B.A. students for 14 years. He has been featured on television and in leading publications, including The Wall Street Journal, Forbes, and Bloomberg Businessweek.

For nearly four decades, Dr. Bernard has consulted with over a dozen Fortune 500 firms and 150 other leading companies spanning six continents. He has been involved in more than 300 product launches involving over 60 countries. Over 15,000 professionals have participated in his firm's Competitive Simulations ("business war games"), Transcender System Training Workshops, Transcender System Seminars, and speaking engagements.

Dr. Bernard received his M.B.A. from The Wharton School of Business and his medical degree from Baylor College of Medicine.

Brands Don't Win: How Transcenders Change the Game. Stan Bernard, MD, M.B.A.: https://amzn.to/3MRzd4t

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Avsnitt(818)

375: The flawed case against Tech? (Monday Morning 8 a.m. #1)

375: The flawed case against Tech? (Monday Morning 8 a.m. #1)

Hi, everyone. This is Monday Morning 8 a.m., an audio version of a newsletter that goes out—as you guessed it—every Monday. You can listen to the audio version of this Monday Morning 8 a.m. episode or sign up for a written version, with links to articles Michael mentioned here: www.firmsconsulting.com/promo

28 Okt 202019min

374: The Secretive World of Samsung, the South Korean Tech Giant. With Geoffrey Cain

374: The Secretive World of Samsung, the South Korean Tech Giant. With Geoffrey Cain

An explosive expose of Samsung, one of the biggest and most secretive companies in the world, as the Korean juggernaut battles Apple and Sony to dominate the world of technology. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe. They have captured one quarter of the smartphone market and have been pushing the envelope on every front. In SAMSUNG RISING: The Inside Story of the South Korean Giant that Set Out to Beat Apple and Conquer Tech, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Get sample training episodes from FIRMSconsulting training library at firmsconsulting.com/promo

14 Okt 20201h 29min

373: French Dairy Farm Wants to Increase Revenue Case

373: French Dairy Farm Wants to Increase Revenue Case

We hope you will enjoy the "Consulting case interview (McKinsey, BCG, Bain) example: French Dairy Farm Wants to Increase Revenue" episode. This is an excerpt from TCO IV with Sizan, episode 33. This is a market share case. If we gave Sizan a case about a factory she would find it easier to increase production. But it is not as easy when it comes to dealing with animals. This is a case with production element. The part we expect candidates to see is that this is a case about stealing market share. To steal market share there are 4 things you can do. How do you steal market share? 1. Price 2. Place 3. Promotion 4. Product. The 4 Ps of marketing. You need to think about the case. Ask yourself what are we trying to do. We got a dairy company. We want to sell more. What does it mean to sell more? We basically want to increase our market share. How do we take market share? Every single case can be reduced to either increasing revenue or cutting costs. If you trying to sell more milk, you are trying to increase revenue. This is a revenue case where we specifically want to focus on volume. Milk is a commodity. Even organic milk is a commodity. Remember you need to follow the right process during a consulting case interview when you are preparing and going through interviews with companies like McKinsey, BCG, Bain, Deloitte etc. In fact, learning and mastering this process will also greatly help you when you start working as a management consultant, and even once you exit consulting. You can't just rely on your knowledge and experience. Your experience and knowledge can get outdated, but if you follow the right process you are giving yourself the best chance to be a strong problem solver. Get free sample episodes: firmsconsulting.com/promo

20 Sep 202015min

372: Manage up / Dealing with sensitive situations at work (excerpt from TCO IV with Sizan, episode 31)

372: Manage up / Dealing with sensitive situations at work (excerpt from TCO IV with Sizan, episode 31)

This is a short excerpt from TCO IV with Sizan, episode 31. All episodes are available to Premium members on StrategyTV site/apps and to FC Insiders on StrategyTraining site/apps. // FC BOOKS Turquoise Eyes: https://amzn.to/3bzVa6g Marketing Saves the World: https://amzn.to/2xcJqYA Succeeding as a Management Consultant: https://amzn.to/3a3atTn Free training: www.firmsconsulting.com/promo

12 Sep 20208min

371: Competitive advantage in the digital era. Peter Dahlstrom, senior partner at McKinsey

371: Competitive advantage in the digital era. Peter Dahlstrom, senior partner at McKinsey

Peter Dahlstrom, senior partner at McKinsey & Company, leads McKinsey's client and firm communications. As the global leader for McKinsey Digital's B2C team, he serves leading institutions in the telecommunications, high-tech, media, and fast-moving consumer-goods industries.

26 Aug 202055min

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York. https://www.firmsconsulting.com/promo

8 Aug 20201h 7min

369: How to manage like Amazon (with CEO Advisor Ram Charan)

369: How to manage like Amazon (with CEO Advisor Ram Charan)

Here is episode 369 from the Case Interviews & Management Consulting iTunes podcast channel, "How to manage like Amazon (with Ram Charan)." Every business wants to succeed like Amazon so we invited New York Times bestselling author & CEO Advisor Ram Charan to talk about How to Manage Like Amazon. From their high-velocity decision-making to their top talent hiring practices to their "Forever Day-1 Culture", the secrets behind Amazon's success are now within anyone's grasp. Find out how Amazon does it and how you can too by listening to this fascinating conversation between Michael and Ram, whom Fortune calls "The most influential consultant alive" and whose book Execution spent 150 weeks on the New York Times bestseller list.

28 Juli 202050min

368: McKinsey senior partner/organization practice global leader, Bill Schaninger

368: McKinsey senior partner/organization practice global leader, Bill Schaninger

One of the greatest challenges organizational leaders face is successfully leading large-scale change. And who is better to cover this topic than Bill Schaninger, Senior Partner at McKinsey and a global leader of their Organization Practice. Bill focuses on driving large-scale organizational and cultural change for clients across North America, Europe, and the Middle East.  Get sample advanced training episodes: http://www.firmsconsulting.com/promo

21 Juli 20201h 10min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-svart-marknad
rss-borsens-finest
uppgang-och-fall
rss-jossan-nina
affarsvarlden
bathina-en-podcast
lastbilspodden
fill-or-kill
borsmorgon
rss-inga-dumma-fragor-om-pengar
24fragor
avanzapodden
rss-kort-lang-analyspodden-fran-di
kapitalet-en-podd-om-ekonomi
rss-dagen-med-di
rss-en-rik-historia
tabberaset