483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

Welcome to an episode with bestselling author and award-winning consultant Stan Bernard, MD, M.B.A. Get Stan's book here: https://amzn.to/3MRzd4t

In this episode, Stan spoke about the transcender system and how it has changed the game for many companies that are globally known today. He discussed how we can use this approach to communicate, inspire, and influence people. We will learn why top executives consider the transcender system the most powerful winning system for companies and their products.

Stan Bernard, MD, M.B.A., is an internationally recognized, award-winning global competition consultant, keynote speaker, and bestselling author. He is the president of Bernard Associates, L.L.C. and the creator of the Transcender System™. Dr. Bernard is a former Senior Fellow at the Wharton School of Business, where he taught marketing to M.B.A. students for 14 years. He has been featured on television and in leading publications, including The Wall Street Journal, Forbes, and Bloomberg Businessweek.

For nearly four decades, Dr. Bernard has consulted with over a dozen Fortune 500 firms and 150 other leading companies spanning six continents. He has been involved in more than 300 product launches involving over 60 countries. Over 15,000 professionals have participated in his firm's Competitive Simulations ("business war games"), Transcender System Training Workshops, Transcender System Seminars, and speaking engagements.

Dr. Bernard received his M.B.A. from The Wharton School of Business and his medical degree from Baylor College of Medicine.

Brands Don't Win: How Transcenders Change the Game. Stan Bernard, MD, M.B.A.: https://amzn.to/3MRzd4t

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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293: Managed out of McKinsey & BCG?

293: Managed out of McKinsey & BCG?

Too many clients panic when they are managed out of McKinsey, BCG or Bain. They assume the worst and imagine a tattered reputation. This could not be further from the truth. In this podcast we explain why it is in McKinsey’s and BCG’s best interest to never disclose you were managed out. It is part of their business models that the market never knows you may have been the world’s most ridiculous consultant. So, if you are being managed out, relax.​ You will be ok. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn

24 Nov 20156min

292: Sveta's Internship Experiences

292: Sveta's Internship Experiences

In this podcast we discuss the most recent experiences of Sveta, a scholarship holder in our Emerging Fellows program. Sveta hails from a tiny village in the far north-east of Siberia. We helped her join the #1 school in Moscow, moved her to a Grand Ecole in France and she recently joined MBB. In this podcast we discuss the obligations of the Fellows to spend at least 2 months per annum in their home countries to help with critical development issues. You will find that it takes an enormous amount of influencing to make this happen, and that is normal. Sveta is like any young adult. She wants it all, and we just need to guide her along. NOTE: Please note that we always change some of the details about clients to protect their identities. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn

17 Nov 201516min

291: Bill Matassoni Interview, BCG and McKinsey Senior Partner

291: Bill Matassoni Interview, BCG and McKinsey Senior Partner

This is an exclusive interview that Bill recently had with Firmsconsulting where he shared some counter-intuitive concepts you will not hear anywhere else. Bill was the partner who helped develop and implement the McKinsey philosophy that helped the firm pull ahead of BCG in the 1980's and 1990's. He was thereafter the partner who led BCG's efforts to overtake McKinsey. Why are we releasing this on the first day of the year? We want you to take an aggressive hold of your career this year and begin investing in your future from the first day of the year. This insightful, inspiring and counter intuitive podcast explains the steps McKinsey took in the 1980's to reposition the firm. To be exceptional, planning is meaningless unless you know what to plan. You need a point of differentiation and you need to consistently drive that difference. Related: - What is comparative advantage in your career - You can find related videos here: Strategy Library

25 Okt 20151h 7min

289: Strategy storyboards after just 5 days?

289: Strategy storyboards after just 5 days?

This podcast introduces the new and comprehensive consulting business case + financial analyses + financial modelling training we are about to release. In particular I discuss my internal consulting training and my very first study leading the business case. Contrary to what you may think, the training at McKinsey and BCG can be weak and contain many flaws. This podcast explains how we built on the training at these firms to develop something far more effective. Related: - Live-blogging a Financial Service Stratey Study - You can find related video here: Strategy Library

19 Okt 201510min

288: New consulting business case training

288: New consulting business case training

This podcast introduces the new and comprehensive consulting business case + financial analyses + financial modelling training we are about to release. In particular I discuss my internal consulting training and my very first study leading the business case. Contrary to what you may think, the training at McKinsey and BCG can be weak and contain many flaws. This podcast explains how we built on the training at these firms to develop something far more effective. Related: - Live-blogging a Financial Service Stratey Study - You can find related video here: Strategy Library

13 Okt 20159min

287: Why consulting stars are never managers

287: Why consulting stars are never managers

This podcast explains how teams are assembled and the role given to consulting stars. Many assume being the manage means you are the best performer. That could not be further from the truth. Related: Learn more about consulting from our leadership publicationFirmsconsulting Quarterly

7 Okt 201510min

286: Consulting Financial Analyses vs Modelling

286: Consulting Financial Analyses vs Modelling

Consulting financial analyses is not at all the same as financial modeling. This podcast explains how they fit into business cases. Related: - You learn amazing details from our Live-blogging a Financial Service Stratey Study - You also learn financial modeling with videos and ppts from our Strategy Library

1 Okt 201512min

285: Why coding is overrated: LAB Study

285: Why coding is overrated: LAB Study

The CEO of LAB asked us to provide some perspective on three questions. (1) Should LAB, a bank, make coding a mandatory skill-set for new hires? (2) How should LAB position itself against other development finance banks? (3) What is the main benefits case we see in the study? Question 3 was answered in the live blog. Question 2 will be answered in the live-blog soon. This is the answer to question 3. Related: - You learn about LAB study from our Live-blogging a Financial Service Stratey Study - You also learn financial modeling with videos and ppts from our Strategy Library

25 Sep 201517min

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