483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

Welcome to an episode with bestselling author and award-winning consultant Stan Bernard, MD, M.B.A. Get Stan's book here: https://amzn.to/3MRzd4t

In this episode, Stan spoke about the transcender system and how it has changed the game for many companies that are globally known today. He discussed how we can use this approach to communicate, inspire, and influence people. We will learn why top executives consider the transcender system the most powerful winning system for companies and their products.

Stan Bernard, MD, M.B.A., is an internationally recognized, award-winning global competition consultant, keynote speaker, and bestselling author. He is the president of Bernard Associates, L.L.C. and the creator of the Transcender System™. Dr. Bernard is a former Senior Fellow at the Wharton School of Business, where he taught marketing to M.B.A. students for 14 years. He has been featured on television and in leading publications, including The Wall Street Journal, Forbes, and Bloomberg Businessweek.

For nearly four decades, Dr. Bernard has consulted with over a dozen Fortune 500 firms and 150 other leading companies spanning six continents. He has been involved in more than 300 product launches involving over 60 countries. Over 15,000 professionals have participated in his firm's Competitive Simulations ("business war games"), Transcender System Training Workshops, Transcender System Seminars, and speaking engagements.

Dr. Bernard received his M.B.A. from The Wharton School of Business and his medical degree from Baylor College of Medicine.

Brands Don't Win: How Transcenders Change the Game. Stan Bernard, MD, M.B.A.: https://amzn.to/3MRzd4t

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155: Bonus vs. Salary Resume Editing

155: Bonus vs. Salary Resume Editing

Bonus versus salary resumes, is a very simple test we do on resumes. This podcast explains the test. We basically look at whether or not a bullet point explains an action which earned you a salary or would have resulted in a bonus. The latter is vital and the former should be purged from your salary. McKinsey looks for things on your resume which earned you your resume. It is important to understand that merely doing your job is not an achievement in itself.

10 Sep 20138min

154: Economic Impact of Poor Business Judgement

154: Economic Impact of Poor Business Judgement

The economic impact of poor business judgement, is a topic we managed every day as partners. Each time an associate made a poor "common sense" decision we needed to explain both the potential reputation and economic damage done to the firm. The former is well-known, but the latter is less known but just as important. In thinking through why consulting firms look for business judgement, it helps to consider the economic impact to clients and the firm.

4 Sep 20137min

153: Generating Multiple Creative Hypotheses

153: Generating Multiple Creative Hypotheses

Building of our technique to develop hypotheses, this podcast explains a clever way to generate creative hypotheses. In essence, the podcast will be useful to candidates who have already seen how we brainstorm and generate hypotheses, since this podcast expands on that thinking. The core of this idea is that if more than one structure can be brainstormed for a case, each of those structures can be used to develop a new type of hypothesis. This is a very, very simple technique as well.

29 Aug 20137min

151: Read Exhibits as Maps For Insights

151: Read Exhibits as Maps For Insights

In this podcast present a clever technique to treat graphs as "maps" when reading them. Corporate Finance candidates will like this. The key to this technique rests on the simple idea of ignoring the data plots and first trying to understand what the type of graph is saying. Once this is clear, the data is then examined within the graph to understand its meaning. The podcast explains this with an example and is a very effective tool we use for teaching clients.

23 Aug 20136min

150: McKinsey Senior Partner Networking Success

150: McKinsey Senior Partner Networking Success

We always ask our clients, especially those from weaker schools, to network with the most senior partners of consulting firms. This is a podcast about a PhD client, from a weaker school and no existing consulting relationships, who painfully followed this advice over several months to network with a member of McKinsey's worldwide leadership and obtain interviews for his office of choice. It is not easy, but can be done. It works.

17 Aug 201310min

149: Why To Bring Energy To The Interview

149: Why To Bring Energy To The Interview

Lots of candidates leave it to the interviewer to determine the energy levels, tone and mood of the call. That is a bad idea. In our experience, the best candidates always bring a light mood to interviews. Seriousness, can hurt you as it is confused for anxiousness. Delegating the mood to the interview is bad idea since it means the energy of the case will be largely out of your control. Moreover, unless you practice controlling the energy, it is unlikely you will have this skill to deploy in the case interview itself.

10 Aug 20135min

148: Making sexist comments in interviews

148: Making sexist comments in interviews

Due to culture, tradition and even good intentions, candidates make sexist remarks. Sometimes, a very innocent remark may come across as sexist. This podcast examines some the incidences we have encountered which have hurt candidates in cases. It is wise to think about your own inadvertent sexist behavior.

4 Aug 20132min

147: McKinsey, Bain, BCG Johannesburg

147: McKinsey, Bain, BCG Johannesburg

This extremely detailed podcast offers advice and information on the rise of Sub-Saharan offices – Nigeria and South Africa, the rise of African candidates, types of work done in these offices, the interview process and challenges faced by candidates, key partners, key clients, significant projects, hiring strategies, recruiting firms used, expatriate strategies and more. It is one of several detailed office podcasts we have released for the English-speaking offices.

29 Juli 201339min

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