490: Elevating your personal brand using LinkedIn (with Judi Hays)

490: Elevating your personal brand using LinkedIn (with Judi Hays)

Welcome to an episode with Judi Hays. Judi is a sought-after LinkedIn expert for turning underperforming LinkedIn profiles into prospect-attracting powerhouses. She helps business executives identify their audience and elevate their LinkedIn profiles and personal brands. Watch this episode on YouTube.

In this expert session, Judi speaks about the best ways to present and elevate your personal brand through LinkedIn. She shares how to nurture connections, build networks, and grow your business exponentially. Judi conducted an in-depth live LinkedIn profile check to show how to better utilize LinkedIn. Throughout the session, we are expected to learn:

  • How to use your personal LinkedIn profile to grow your business
  • The most common mistakes that you must avoid on LinkedIn that are costing you business and your reputation
  • How to upgrade your LinkedIn profile and set a stage for how you want to be perceived
  • The difference between a resume-style LinkedIn profile and a resource-style LinkedIn profile
  • How to nurture your connections and grow your network
  • How to leverage company pages on LinkedIn
  • How to use LinkedIn beyond the obvious
  • How to build a routine on LinkedIn
  • Bonus hacks and tips to master LinkedIn

Judi consults with businesses in 30 different industries, all selling high-ticket products and services in high-trust selling environments. She guides them on building authority, credibility, and trust, which ultimately leads to increased revenue.

As a Forbes contributor and author of Elevate, Expand, Engage, a Refreshingly Different Approach to Winning on LinkedIn, Judi's proprietary methods are shared through workshops, trade industry associations, seminars, consulting, and white glove "done-for-you" services for her clients.

She is a frequent podcast guest and speaker. She has presented training and seminars for Forbes Business Council, FENG (Financial Executive Network Group), CoreNet (Commercial Real Estate Network), Greater Austin Chamber of Commerce, NWBC (National Women's Business Council), NAWBO (National Association of Women Business Owners), SBA (Small Business Administration), SCORE (Service Corps of Retired Executives), NAPO (National Association of Professional Organizers), and Baruch College.

Get Judi's book here:

Elevate, Expand, Engage - A Refreshingly Different Approach to Winning on LinkedIn: Elevate Your Brand, Expand Your Network, and Engage Your Most Powerful Relationships. Judi Hays. https://amzn.to/3ATtPeN

Grab a free chapter of Judi's book here.

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652: Three phrases to annoy an interviewer (Case Interview & Management Consulting classics)

652: Three phrases to annoy an interviewer (Case Interview & Management Consulting classics)

There are three phrases which create trouble in an interview: "I think that…" and "In my opinion…" and "But, if I look at my friends…" Not only are they defensive, and arrogant, they are also clear indicators where you are struggling in a case interview. When you use them in the wrong context, as explained in this podcast, they will make it difficult to pass the case. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

7 Feb 202410min

651: Invisible presentation technique (Case Interview & Management Consulting classics)

651: Invisible presentation technique (Case Interview & Management Consulting classics)

Solving a case while talking an interviewer through your thinking (written or otherwise) is, for the interviewer, a little like trying to understand a presentation without seeing the slides. Or at the very least seeing untidy slides – that is, assuming your working sheets are messy. Here we talk through the anatomy of a case dialogue pointing out key mistakes candidates make and a very simple technique they can use when communicating in case interviews. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

5 Feb 202411min

650: Confidence and content traps in case interviews (Case Interview & Management Consulting classics)

650: Confidence and content traps in case interviews (Case Interview & Management Consulting classics)

This podcast is about the impact of confidence on cases and the importance of avoiding the content trap. We use simple ratios to explain why you need to be confident and how the content-trap sinks many candidates. The content trap occurs when a candidate tends to have poor knowledge of the first principles of cases and rather relies on completing as many cases as possible in the hopes of memorizing all possible frameworks. This is a losing strategy since they are not learning how to solve cases. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

31 Jan 202410min

649: FLUKE: Chance, Chaos, and Why Everything We Do Matters (with professor of global politics at University College London, Brian Klaas)

649: FLUKE: Chance, Chaos, and Why Everything We Do Matters (with professor of global politics at University College London, Brian Klaas)

Welcome to an interview with the author of Fluke: Chance, Chaos, and Why Everything We Do Matters, Brian Klaas. In Fluke, myth-shattering social scientist Brian Klaas deep-dives into the phenomenon of randomness, unpicking our neat and tidy storybook version of events to reveal a reality far wilder and more fascinating than we have dared to consider. The bewildering truth is that but for a few incidental changes, our lives - and our societies - would be radically different. Offering an entirely new perspective, Fluke explores how our world really works, driven by strange interactions and random events. Brian Klaas grew up in Minnesota, earned his DPhil at Oxford, and is now a professor of global politics at University College London. He is a contributing writer for The Atlantic, host of the award-winning Power Corrupts podcast, and frequent guest on national television. Klaas has conducted field research across the globe and advised major politicians and organizations including NATO and the European Union. You can find Brian at BrianPKlaas.com and on Twitter @BrianKlaas. Get Brian's book here: https://rb.gy/gueipv Fluke: Chance, Chaos, and Why Everything We Do Matters Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

29 Jan 202445min

648: Structure fails at 60% McKinsey cases (Case Interview & Management Consulting classics)

648: Structure fails at 60% McKinsey cases (Case Interview & Management Consulting classics)

At least 90% of aspiring management consultants assume that all McKinsey et al cases MUST be solved with frameworks. That is a dangerous myth. At least 60% of all McKinsey full cases (we are not referring to brainstorming, estimates, etc) cannot be solved with structures and you will fail if you used structures to solve them. In this podcast, we use the experiences of a client, Felix, to explain how to identify this second group of cases and what you can do to solve them. We particularly look at Felix's coaching session with Kevin Coyne, ex-McKinsey Worldwide Strategy Co-Leader, in Season One of The Consulting Offer. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

24 Jan 202411min

647: If VCs & Gov. join forces we can solve society's biggest problems (with venture capitalist and lecturer at Stanford University, Arun Gupta)

647: If VCs & Gov. join forces we can solve society's biggest problems (with venture capitalist and lecturer at Stanford University, Arun Gupta)

Welcome to an interview with the author of Venture Meets Mission: Aligning People, Purpose, and Profit to Innovate and Transform Society, Arun Gupta. The book argues that if Business, Government, and Society come together, rebuild trust, and collaborate, we have a generational opportunity to address societal challenges―climate change, cybersecurity, disease outbreaks, food insecurity, and education. The book explains, with hope and passion, how our existing entrepreneurial ecosystem, with the ideals of democracy, can be the foundation for a new mission-driven capitalism. Arun Gupta is a venture capitalist, Lecturer at Stanford University, and Adjunct Entrepreneurship Professor at Georgetown University. He is CEO of NobleReach Foundation, which is focused on catalyzing and inspiring a renewed spirit of national service through innovation. Get Arun's book here: https://rb.gy/9eu518 Venture Meets Mission: Aligning People, Purpose, and Profit to Innovate and Transform Society Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

22 Jan 202454min

646: Courageous Leadership (with Best-selling author and Harvard Business School professor, Ranjay Gulati)

646: Courageous Leadership (with Best-selling author and Harvard Business School professor, Ranjay Gulati)

Welcome to an interview with the author of Deep Purpose: The Heart and Soul of High-Performance Companies, Ranjay Gulati. In his book, Ranjay reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply than they currently do, delivering impressive performance benefits that reward customers, suppliers, employees, shareholders, and communities alike. To get purpose right, leaders must fundamentally change not only how they execute it but also how they conceive of and relate to it. Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. Until recently, he chaired the Advanced Management Program, the flagship senior leader executive program, at the school. Professor Gulati has been ranked as one of the top ten most-cited academics in the fields of economics and business by ISI-Incite and has received similar recognition from The Economist, Financial Times, and the Economist Intelligence Unit. Professor Gulati studies how "resilient" organizations—those that prosper both in good times and bad—drive growth and profitability. His work bridges strategy (establishing clear strategic pillars for growth), organizational design (reimagining purposeful and collaborative organizational systems), and leadership (fostering inspired, courageous, and caring execution). Get Ranjay's book here: https://rb.gy/31r53k Deep Purpose: The Heart and Soul of High-Performance Companies Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

17 Jan 202452min

645: Important case interview elements to consider (Case Interview & Management Consulting classics)

645: Important case interview elements to consider (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we talk about important case interview elements to consider. Analyzing customers, competitors and the market: 3 areas which must always be considered in cases, even when it is not clear why. In essence, all businesses exist to serve customers. A business cannot exist without customers and to understand demand you must understand customers. The ability to meet demand is impacted by competitors/substitutes and market barriers like legislation, inflation etc. Therefore, these three areas must be analyzed in cases where demand may be an issue. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

15 Jan 20249min

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