503: The key to happiness and success (with Alex Bäcker)

503: The key to happiness and success (with Alex Bäcker)

Welcome to an episode with scientist, inventor, writer, speaker, and entrepreneur, Alex Bäcker. Get Alex's book here: https://amzn.to/3HqNfZu

In this episode, Alex spoke about the main ingredients of a successful life and the key to happiness. He discussed why he wrote his book, 101 Clues to a Happy Life, and shared how having children exponentially changed his life and perspective. Alex also elaborated on the role of sunlight in the prevention and treatment of COVID-19 and the potential role of vitamin D. In this conversation, he shared valuable advice related to business, finding business partners and investors, and the practical steps that should be implemented to attain success and happiness.

Alex Bäcker is the founder and CEO of QLess and co-founder at Drisit. He holds 11 patents and in 2021 was named among the top 100 MIT alumni in technology. His seminal papers on COVID and sunlight were picked up by the press around the world.

Alex is a National Champion of Informatics and holds a degree in Biology and Economics from MIT, and a M.S. and Ph.D. in Computation and Neural Systems and Biology from the California Institute of Technology, where he was awarded the Dean's Award for "great contributions and outstanding qualities of Leadership and Responsibility."

He has held positions at McKinsey & Co.; the Center for Computation, Computers, Information and Mathematics of Sandia National Labs; and Caltech. Alex devised the idea of QLess while standing in a line.

Prior to starting QLess, Alex was also the founder of a pioneer of search engine marketing technology, the invention factory, that has boosted the reach of search engine marketing campaigns by up to 580% while simultaneously reducing their cost per action by up to 78%. It is a semantic people search engine with machine vision, which beat Google and every other search engine tested 3 to 1 or more in results relevance in a blind people search comparison, and the first resume- or file-based search engine. Alex was appointed by the President to serve in the California Institute of Technology's Information Sciences and Technology Board of Advisors.

In 2013, Alex was named the Gold Stevie Winner of IT Executive of the Year and Silver Stevie Winner of Innovator of the Year by the International Business Awards. In 2011, Alex was honored as the keynote speaker at LA County's Tech Week, an honor that was previously accorded a Nobel Prize winner, the CEO of Cisco, the CEO of Adobe, the Chairman of Deloitte, and an astronaut.

In 2010, Alex was honored as one of "40 under 40" for the inaugural 40 Under 40 M&A Advisor Recognition Awards. Alex's research on neural coding and artificial intelligence has been published in the world's leading publications such as Nature and Neural Computation.

Get Alex's book here:

101 Clues to a Happy Life. Alex Bäcker: https://amzn.to/3HqNfZu

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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122: Why Candidates Fail Profit Cases

122: Why Candidates Fail Profit Cases

Most candidates would tackle a McKinsey profitability case by presenting a revenue-cost framework and offer options to lower costs and increase revenue. The reality is that such a framework and explanation shows a deep misunderstanding of business and business strategy. In this podcast, we present the correct way to understand profitability cases which require candidates to understand the growth and cost of growth needs of shareholders. This logic never fails to impress interviewers.

7 Mars 20134min

121: Six Priorities for Case Interviews

121: Six Priorities for Case Interviews

This podcast provides a simple set of priority areas that a novice aspiring consultant should focus upon in the building up to the MBA full-time September interviews. It ties together themes from existing podcasts but presents them in the format of a case interview preparation roadmap.

1 Mars 20139min

120: Brainstorming With Definitions

120: Brainstorming With Definitions

Brainstorming is very difficult and a crucial skill to have when solving cases, especially with McKinsey where the interviewer will constantly ask you to probe and brainstorm different areas of the case. This podcast examines the initial parts of the brainstorming structure. Since brainstorming happens in such a rapid-fire format and appears unstructured, the speed at which it is done creates the illusion it lacks structures. Yet, it does have structure, but is merely done very quickly in the candidate's mind. This podcast will teach candidates how to generate a structure/definition that can be used to guide the development of options or paths in the brainstorm.

23 Feb 20134min

119: Capturing And Using Feedback Correctly

119: Capturing And Using Feedback Correctly

Candidates good through a lot of trouble finding practice partners and reaching out to current and former consultants. We do, however, find that despite all of this effort, they tend to be very weak at the manner in which they capture valuable lessons. There is far too little planning and it is largely a trial and error process. They reach out to 10 people hoping that at least 3 will provide great feedback and possibly 7 will provide some feedback. We find the best candidates have a list of items that they want assessed in the practice session and this rolling list is continuously being updated after every session.

17 Feb 20134min

118: Math and Estimation Case Guidelines

118: Math and Estimation Case Guidelines

In this podcast we examine the performance of our clients to isolate best practices you can use in your own math calculations in cases. The best practices focus heavily on the types of math calculations where the candidate must structure an analyses approach, estimation cases, and is then either given data or must make assumptions to arrive at a final answer.

11 Feb 20135min

117: Giving Interviewers Benefit of the Doubt

117: Giving Interviewers Benefit of the Doubt

This podcast is about the importance of you, the candidate, never ever giving the interviewer the benefit of the doubt, why this is vital, how to do this in a case and the improvement it will immediately deliver. The main value of adopting this mindset is that you tend to explain everything to the interviewer because you assume he is not aware of all the answers. If you enter an interview, assuming the interview is "perfect" you will tend to make assumptions which hurt your chances and damage your image.

5 Feb 20138min

116: Confidence and Content Traps in Case Interviews

116: Confidence and Content Traps in Case Interviews

This podcast is about the impact of confidence on cases and the importance of avoiding the content trap. We use simple ratios to explain why you need to be confident and how the content-trap sinks many candidates. The content trap occurs when a candidate tends to have poor knowledge of the first principles of cases and rather relies on completing as many cases as possible in the hopes of memorizing all possible frameworks. This is a losing strategy since they are not learning how to solve cases.

30 Jan 201310min

115: Important Case Interview Elements to Consider

115: Important Case Interview Elements to Consider

Analyzing customers, competitors and the market: 3 areas which must always be considered in cases, even when it is not clear why. In essence, all businesses exist to serve customers. A business cannot exist without customers and to understand demand you must understand customers. The ability to meet demand is impacted by competitors/substitutes and market barriers like legislation, inflation etc. Therefore, these three areas must be analyzed in cases where demand may be an issue.

24 Jan 20139min

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