503: The key to happiness and success (with Alex Bäcker)

503: The key to happiness and success (with Alex Bäcker)

Welcome to an episode with scientist, inventor, writer, speaker, and entrepreneur, Alex Bäcker. Get Alex's book here: https://amzn.to/3HqNfZu

In this episode, Alex spoke about the main ingredients of a successful life and the key to happiness. He discussed why he wrote his book, 101 Clues to a Happy Life, and shared how having children exponentially changed his life and perspective. Alex also elaborated on the role of sunlight in the prevention and treatment of COVID-19 and the potential role of vitamin D. In this conversation, he shared valuable advice related to business, finding business partners and investors, and the practical steps that should be implemented to attain success and happiness.

Alex Bäcker is the founder and CEO of QLess and co-founder at Drisit. He holds 11 patents and in 2021 was named among the top 100 MIT alumni in technology. His seminal papers on COVID and sunlight were picked up by the press around the world.

Alex is a National Champion of Informatics and holds a degree in Biology and Economics from MIT, and a M.S. and Ph.D. in Computation and Neural Systems and Biology from the California Institute of Technology, where he was awarded the Dean's Award for "great contributions and outstanding qualities of Leadership and Responsibility."

He has held positions at McKinsey & Co.; the Center for Computation, Computers, Information and Mathematics of Sandia National Labs; and Caltech. Alex devised the idea of QLess while standing in a line.

Prior to starting QLess, Alex was also the founder of a pioneer of search engine marketing technology, the invention factory, that has boosted the reach of search engine marketing campaigns by up to 580% while simultaneously reducing their cost per action by up to 78%. It is a semantic people search engine with machine vision, which beat Google and every other search engine tested 3 to 1 or more in results relevance in a blind people search comparison, and the first resume- or file-based search engine. Alex was appointed by the President to serve in the California Institute of Technology's Information Sciences and Technology Board of Advisors.

In 2013, Alex was named the Gold Stevie Winner of IT Executive of the Year and Silver Stevie Winner of Innovator of the Year by the International Business Awards. In 2011, Alex was honored as the keynote speaker at LA County's Tech Week, an honor that was previously accorded a Nobel Prize winner, the CEO of Cisco, the CEO of Adobe, the Chairman of Deloitte, and an astronaut.

In 2010, Alex was honored as one of "40 under 40" for the inaugural 40 Under 40 M&A Advisor Recognition Awards. Alex's research on neural coding and artificial intelligence has been published in the world's leading publications such as Nature and Neural Computation.

Get Alex's book here:

101 Clues to a Happy Life. Alex Bäcker: https://amzn.to/3HqNfZu

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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105: Case length and details

105: Case length and details

When we ask candidates for more details in their resume, fit responses and cover letter, they always write longer sentences. There is an important difference between "more details" and "greater length". Most candidates are accustomed to spending just a few minutes on a thought and then writing up long and poorly structured sentences. When we ask for more details, we require more facts in the case interview or fit answer and this, crucially, usually means denser and shorter answers.

25 Nov 20126min

104: Do Not Read Your Interviewer

104: Do Not Read Your Interviewer

It is impossible to read the personality of an interview and we discuss the typical errors candidates make in trying to read too much into the behavior of interviewers: quiet, asking questions, rude, etc. One thing we always caution candidates is to be wary of assuming the friendly person likes them or that the unfriendly person does not like them. Friendliness does not equate to "like" and people display their emotions in very different ways. So, if the interviewer is very friendly, it could go either way.

19 Nov 20129min

103: Kim Kardashian on Analytics

103: Kim Kardashian on Analytics

It is impossible to read the personality of an interview and we discuss the typical errors candidates make in trying to read too much into the behavior of interviewers: quiet, asking questions, rude, etc. One thing we always caution candidates is to be wary of assuming the friendly person likes them or that the unfriendly person does not like them. Friendliness does not equate to "like" and people display their emotions in very different ways. So, if the interviewer is very friendly, it could go either way.

13 Nov 20126min

102: Religion, Politics, Culture etc.

102: Religion, Politics, Culture etc.

When interviewing with a partner or associate from a different culture, it is very easy to say something which can offend a person. Our very own clients have said seemly innocent things only to have it blow up in their face much later, and sometimes in the interview. We have a strict rule of never discussing religion, politics, culture and ethnicity with clients. This avoids topics which can offend people if the wrong things are said. The issue is not about who right, since this is an issue of personal faith and rationality does not always work. It is best to avoid these topics.

7 Nov 201215min

101: Example of Poor Case Dialogue

101: Example of Poor Case Dialogue

Interviewers can only respond to what you say, and poor communication, like in this example, not only wastes time, but is a poor reflection on your candidacy. This is a crucial point to remember. No matter how brilliant you may be, if you cannot communicate that brilliance, and do so in a manner laymen would understand, your intellect counts for little in a case interview since it is all about demonstrated competency. You must demonstrate your competency. Period.

1 Nov 201211min

100: Reading Data Exhibits in 4 Simple Steps

100: Reading Data Exhibits in 4 Simple Steps

The right way to read a graph in a case interview and a set of graphics, is not to look for each insight, but to extract the overall message. Most candidates take enormous pride in reading every insight they can find and proudly highlighting them in no particular order - and the waiting for instructions. While there is nothing wrong with this, it is not the way consultants read cases and requires someone, usually the interviewer, to guide the prioritization of the information and generation of the next steps in the case. You can impress the interviewer by weaving together the one most important message, relevant to the case, from all the data.

26 Okt 201210min

99: Three to Five Step Brainstorming Approach

99: Three to Five Step Brainstorming Approach

Brainstorming is the core of a McKinsey case interview. It is tough to pass a case without brainstorming skills. The problem is that it is hard to find a definition and technique to brainstorm effectively and efficiently. This podcast introduces a 3 step, or 5 depending on the way you list the steps, approach to ease the brainstorming approach. This is a very powerful technique which all consultants use daily and is adapted from a BCG technique.

20 Okt 20129min

98: 3 Phrases to Annoy An Interviewer

98: 3 Phrases to Annoy An Interviewer

There are three phrases which create trouble in an interview: "I think that…" and "In my opinion…" and "But, if I look at my friends…" Not only are they defensive, and arrogant, they are also clear indicators where you are struggling in a case interview. When you use them in the wrong context, as explained in this podcast, they will make it difficult to pass the case.

14 Okt 201210min

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