510: How to solve the crux (with Richard Rumelt)

510: How to solve the crux (with Richard Rumelt)

Welcome to an episode with Emeritus Professor at UCLA Anderson, Richard Rumelt.

Get Richard's book here: https://amzn.to/3OrNfuK

In this episode, Richard iterated the real meaning of strategy, which many companies today confuse with a list of their goals and ambitions. Strategy is problem-solving – a clever way of dealing with a challenge, opponent, or problem. It also involves selecting which battle you fight because you cannot fight them all. As a great strategist, you need to select battles that you can win.

Richard also explained the crux or the biggest challenge that companies need to identify, emphasize, and concentrate their resources on until it is fixed or solved. As Richard mentioned in this episode, "the primary thing about strategy is that it is about a concentration of resources. It is about focus."

Richard Rumelt received his doctorate from the Harvard Business School in 1972, having previously earned a Master of Science in electrical engineering from UC Berkeley. He worked as a systems engineer at the Jet Propulsion Laboratories and served on the faculty of the Harvard Business School. He joined the UCLA faculty in 1976. He also served as a faculty at INSEAD, France for three years. At INSEAD, Rumelt headed the Corporate Renewal Initiative, a research-intervention center devoted to the study and practice of corporate transformation.

Rumelt was president of the Strategic Management Society from 1995 to 1998. He received the Irwin Prize for his book Strategy, Structure, and Economic Performance. In 1997, he was appointed Telecom Italia Strategy Fellow, a position he held until April 2000. He has won teaching awards at UCLA and received a best paper prize in 1997 from the Strategic Management Journal.

Get Richard's book here:

The Crux: How Leaders Become Strategists, Richard Rumelt: https://amzn.to/3OrNfuK

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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138: McKinsey Weak School

138: McKinsey Weak School

Entering BBM with a weak school on your resume can create problems. Though, all of them tend to be created by the candidates themselves. These consultants tend to have so many incorrect preconceived ideas of the firm that even when a McKinsey partner tells them something, they tend to go with their preconceived ideas. As strange as that may sound, that is what we have seen happen in many cases. There are certain things you can do this alter this spiral, should it occur.

11 Juni 20135min

137: Mathematical Precision Hurts

137: Mathematical Precision Hurts

As counter-intuitive as this sounds, mathematical precision in cases hurts most candidates. Many candidates focus heavily on being mathematically correct because it is far easier to see if your answer of $230MM is the same as the prescribed answer of $250MM. It is human nature to focus on what can be easily measured versus focusing on what should be measured. Candidates tend to confuse mathematical precision with being analytic. They are not the same and candidates should focus on being analytic, as explained in this podcast.

5 Juni 20134min

136: Speaking Advice for Cases

136: Speaking Advice for Cases

If you read forums worldwide everyone is obsessed with cracking the case. Yet, most people cannot communicate like a consultant. We hope by reading this post, candidates spend an equal, if not more, time focusing on their communication skills as well. If you cannot speak like a consultant, you cannot be a consultant.

30 Maj 20135min

135: How to Run a Case Competition

135: How to Run a Case Competition

We are not fans of case competitions. They do not teach the skills need by BCG and McKinsey nor do they matter when it comes to interviews. The dean of a European business school recently gave us carte-blanche to design the perfect case competition. This long podcast outlines the approach we took and why we followed this approach.

24 Maj 201320min

134: Rise of Asian Female PhD Candidates

134: Rise of Asian Female PhD Candidates

The rise of Asian female doctoral case candidates is one of the most important trends in management consulting. This is a large and dynamic group of case candidates who are underrepresented in consulting firms, poorly mentored and largely ignored. Consulting firms can do better to manage them, and should. We explain how and why. Since late 2011, Firmsconsulting has actively worked with PhD candidates, females in particular, to understand their unique needs and design techniques to address these needs. Much of this can be seen in Season One of the Consulting Offer with Felix.

18 Maj 201317min

133: Failing to Provide Sufficient Case Detail

133: Failing to Provide Sufficient Case Detail

Candidates are typically surprised to hear they have been declined for not providing sufficient details in a case interview. It usually surprises them since they believe they have provided more than enough case information detail. The difference comes down to how consulting firms define "detail". They are looking for facts and the relationships between issues, while candidates tend to speak in broader terms and are not very good at identifying and explaining the linkages between issues.

12 Maj 20134min

132: So-What Rule for FIT And Writing

132: So-What Rule for FIT And Writing

When thinking through a possible FIT / PEI or cover letter response, most candidates settle on the first idea that comes to mind. Future edits of this idea do not alter the idea, but merely rearrange the wording. That is a bad idea. We use the so-what rule when testing candidates. For their responses we constantly ask "so-what" until the candidate arrives at the core reason for their decision / answer. That core reason is what we want candidates to use.

6 Maj 20135min

131: Interviewers Do Not Hate Frameworks

131: Interviewers Do Not Hate Frameworks

That is true. It is myth interviewers do not hate frameworks in case interviews. Interviewers dislike the way the framework is introduced and used by the candidate. Most candidates memorize a framework, look at a case, see the loose link between both and gladly offer the framework without a proper explanation or even making adjustment to the framework. The best approach is to brainstorm unique structures for each case. However, where this is tough to do, candidates should take time to carefully adjust and integrate the framework into the case, using good communication skills.

30 Apr 20134min

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