516: Netflix with ads: Is it a good strategy? (with Amanda Lotz)

516: Netflix with ads: Is it a good strategy? (with Amanda Lotz)

Welcome to an episode with a professor at Queensland University of Technology, Amanda Lotz.

In this episode, Amanda shares her insights as a media expert about Netflix's recent announcement that they are introducing an ad-supported version of their streaming service. She spoke about the challenges that Netflix may face as it goes down the advertising route. Amanda discussed the pros and cons of a subscription-based model versus an advertisement-based model and what it will be for Netflix as it launches its new strategy.

Amanda Lotz is a media scholar, professor, and industry consultant. Her expertise includes media industries, digital distribution, the future of television, the business of media, and net neutrality.

Amanda leads the Transforming Media Industries research project in the Digital Media Research Centre at Queensland University of Technology. She is the author, coauthor, or editor of eleven books that explore television and media industries, including Netflix and Streaming Video: The Business of Subscriber-Funded Video on Demand, Media Disrupted: Surviving Cannibals, Pirates and Streaming Wars, We Now Disrupt This Broadcast: How Cable Transformed Television and the Internet Revolutionized It All, The Television Will Be Revolutionized, and Portals: A Treatise on Internet-Distributed Television.

Her most recent books explore the connections between internet-distributed services such as Netflix and the legacy television industry, as well as the business strategies and revenue models that differ. Her award-winning book, The Television Will Be Revolutionized, now in its second edition, has been translated into Mandarin, Korean, Italian, and Polish. She is frequently interviewed by NPR's Marketplace, has appeared on BBC, CNN's The Nineties, HuffPost Live, and ZDF (German television network), and has been interviewed for articles in the Los Angeles Times, The Guardian, The Atlantic, Christian Science Monitor, the Associated Press, Wired, and Men's Health among many others. She publishes articles about the business of television at Quartz, Salon, The New Republic, hosts the Media Business Matters podcast, and tweets about television and media @DrTVLotz.

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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408: Family Businesses During the Pandemic (with Josh Baron)

408: Family Businesses During the Pandemic (with Josh Baron)

Welcome to an episode with Josh Baron. Get Josh's new book here: " data-userid="751940007443001344" data-orgid="751940008097312768">https://amzn.to/3iRZ531 Josh Baron is a partner and co-founder of BanyanGlobal, a professor at Columbia Business School, a thought leader, and author of Harvard Business Review Family Business Handbook: How to Build and Sustain a Successful, Enduring Enterprise (HBR Handbooks). He has worked closely with family-owned companies, foundations, and offices for over a decade now. He has been helping these families define their purpose as owners and establish strategies to accomplish their goals. He is also teaching MBA courses on Family Business Management and Managing Conflict in Family Business. He has also written articles for The Huffington Post, Trust & Estates Magazine, and Family Business Magazine, among others. HBR FAMILY BUSINESS HANDBOOK: How to Build and Sustain a Successful, Enduring Enterprise. Josh Baron: https://amzn.to/3iRZ531 Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

4 Okt 20211h 1min

407: When promotions end and the runway ends (Monday Morning 8 a.m. #25)

407: When promotions end and the runway ends (Monday Morning 8 a.m. #25)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To listen to the audio version of this newsletter, search for "Strategy Skills" in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

17 Maj 202139min

406: What's going to happen seven moves down the chessboard (Monday Morning 8 a.m. #26)

406: What's going to happen seven moves down the chessboard (Monday Morning 8 a.m. #26)

Hello everyone! This is Monday Morning 8 a.m. (#22), a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To listen to the audio version of this newsletter, search for "Strategy Skills" in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

3 Maj 202120min

405: If Disney+ is just starting with streaming, where is Disney+ going? (Monday Morning 8 a.m. #24)

405: If Disney+ is just starting with streaming, where is Disney+ going? (Monday Morning 8 a.m. #24)

Hello everyone! This is Monday Morning 8 a.m. (#22), a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To listen to the audio version of this newsletter, search for "Strategy Skills" in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

21 Apr 202138min

404: Consulting case interview (McKinsey, BCG, Bain) example: Netflix case, The Consulting Offer

404: Consulting case interview (McKinsey, BCG, Bain) example: Netflix case, The Consulting Offer

Consulting case interview (McKinsey, BCG, Bain) example: Netflix case, The Consulting Offer Sign up here for free resources: www.firmsconsulting.com/promo

13 Apr 20219min

403: The Philadelphia 76ers and the New Jersey Devils Aren't Sports Organizations (Monday Morning 8 a.m. #23)

403: The Philadelphia 76ers and the New Jersey Devils Aren't Sports Organizations (Monday Morning 8 a.m. #23)

Hello everyone! This is Monday Morning 8 a.m. (#22), a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To listen to the audio version of this newsletter, search for "Strategy Skills" in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

13 Apr 202127min

402: Tesla is not an electric car company (Monday Morning 8 a.m. #22)

402: Tesla is not an electric car company (Monday Morning 8 a.m. #22)

Hello everyone! This is Monday Morning 8 a.m. (#22), a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To listen to the audio version of this newsletter, search for "Strategy Skills" in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

5 Apr 202136min

401: The unspoken truth about strategy (Monday Morning 8 a.m. #21)

401: The unspoken truth about strategy (Monday Morning 8 a.m. #21)

Hello everyone! This is Monday Morning 8 a.m. (#21), a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To listen to the audio version of this newsletter, search for "Strategy Skills" in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

5 Apr 202145min

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