533: Starting a business from scratch (with Jeff Lerner)

533: Starting a business from scratch (with Jeff Lerner)

Welcome to an episode with a renowned digital entrepreneur and founder of ENTRE institute, Jeff Lerner. Get Jeff's book here.

In this episode, Jeff discussed how he was able to build a multi-million dollar company from scratch and the key elements behind his success.

At the age of 18, Jeff started his first business after dropping out of high school and becoming a musician. After the first one failed, Jeff continued starting more businesses and failed at them too. Despite years of trying and numerous unsuccessful businesses, one of which had left him $500,000 in dept, he chose to keep going and eventually built multiple successful businesses.

Instead of retiring early, Jeff chose to spend his time inspiring and helping others build their businesses. After becoming an authority in startups, he established ENTRE institute, an online education company dedicated to helping entrepreneurs how they could start their own businesses. To date, ENTRE Institute has taught over 150,000 across the world.

Get Jeff's book here:

Unlock Your Potential: The Ultimate Guide for Creating Your Dream Life in the Modern World

Enjoying our podcast? Get access to sample advanced training episode here: www.firmsconsulting.com/promo

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260: Billable Hours Are Not Bad

260: Billable Hours Are Not Bad

This podcast addresses a major misunderstanding about billable hours. The concept is not bad at all, but works only in certain circumstances. This podcast carefully explains those circumstances, and crucially examines how billable hours hurts consulting assignments. It has nothing to do with the focus on profits, but rather who has the focus on profits.

28 Apr 201512min

259: What Happened to Irina?

259: What Happened to Irina?

In September 2013 we published the inspiring story of Irina who worked her way from a Ukraine vocational school into McKinsey. This podcast tracks her progress since joining McKinsey and explains the mistakes she made which ultimately led to her leaving McKinsey.

22 Apr 201518min

258: Using TCO 1 and 2

258: Using TCO 1 and 2

This is a short podcast offering subscribers advice on how to best use the enormous amount of information in both seasons. In particular, the podcast offers some important reminders and explains how the watch cases will allow you to write the strategy MBA exam at any major business school.

16 Apr 20156min

257: The Trap Of Being Too Logical

257: The Trap Of Being Too Logical

In Season 2 of The Consulting Offer, you will regularly see Alice breaking down the case problem into the correct logical components. She is impressive at doing this. However, you will also see Kevin pushing her to offer more. This podcast explains what Kevin was looking for. In other words, being logical in a case interview is insufficient to impress a partner in the final round interviews.

10 Apr 20159min

256: 2nd and 3rd Order Insights

256: 2nd and 3rd Order Insights

We insist candidates read extensively to improve their business judgement. However, we find candidates really struggle to demonstrate they have indeed read the article, and more importantly, have improved their thinking in some way as a result of reading the article. This counter-intuitive piece demonstrates how to generate 2nd, 3rd and 4th order insights when communicating with partners.

4 Apr 201511min

255: Superior Merger and Acquisition Case Method

255: Superior Merger and Acquisition Case Method

Candidates approach Merger and Acquisition cases with a very generic framework where Merger and Acquisition and JV's tend to be lumped together. This podcast demonstrates the power of effectively framing the case problem and introduces candidates to a very elegant / effective technique to develop strategies to capture the profits from a market. In fact, this technique demonstrates why an Merger and Acquisition is the absolute last resort to enter a market.

29 Mars 201515min

254: How to Analyze Articles

254: How to Analyze Articles

This podcast teaches readers how to extract up to 80% of the useful information about an article before you even read the article. The podcast first explains the difference between news, facts and opinions, before showing you the steps to analyze an article. Finally, the podcast uses the recent New York Times article about McKinsey and Dominic Barton to apply these very same concepts. You will see that what McKinsey what you to read from this article is very different from the information you should have extracted.

23 Mars 201526min

247: Big Changes to Firmsconsulting Website

247: Big Changes to Firmsconsulting Website

Between 17 January 2013 and 30 January 2013 we will be rolling out some significant and exciting changes to the website. Many of these changes coincide with the premier of Season Two of the Consulting Offer, and are useful because they make the material easier to watch, interact with and learn from. We will also be making changes to the way club members and clients access the material. We spent a long time thinking about these changes and while they will impact many members, remain completely aligned with our core values of treating all clients fairly.

17 Mars 201513min

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