533: Starting a business from scratch (with Jeff Lerner)

533: Starting a business from scratch (with Jeff Lerner)

Welcome to an episode with a renowned digital entrepreneur and founder of ENTRE institute, Jeff Lerner. Get Jeff's book here.

In this episode, Jeff discussed how he was able to build a multi-million dollar company from scratch and the key elements behind his success.

At the age of 18, Jeff started his first business after dropping out of high school and becoming a musician. After the first one failed, Jeff continued starting more businesses and failed at them too. Despite years of trying and numerous unsuccessful businesses, one of which had left him $500,000 in dept, he chose to keep going and eventually built multiple successful businesses.

Instead of retiring early, Jeff chose to spend his time inspiring and helping others build their businesses. After becoming an authority in startups, he established ENTRE institute, an online education company dedicated to helping entrepreneurs how they could start their own businesses. To date, ENTRE Institute has taught over 150,000 across the world.

Get Jeff's book here:

Unlock Your Potential: The Ultimate Guide for Creating Your Dream Life in the Modern World

Enjoying our podcast? Get access to sample advanced training episode here: www.firmsconsulting.com/promo

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171: Structure Fails At 60% McKinsey Cases

171: Structure Fails At 60% McKinsey Cases

At least 90% of aspiring management consultants assume that all McKinsey et al cases MUST be solved with frameworks. That is a dangerous myth. At least 60% of all McKinsey full cases (we are not referring to brainstorming, estimates etc) cannot be solved with structures and you will fail if you used structures to solve them. In this podcast, we use the experiences of a client, Felix, to explain how to identify this second group of cases and what you can do to solve them. We particularly look at Felix's coaching session with Kevin Coyne, ex-McKinsey Worldwide Strategy Co-Leader, in Season One of The Consulting Offer.

15 Dec 201312min

170: Baker + Rhodes Scholars

170: Baker + Rhodes Scholars

This podcast describes the journeys of two people and where they ended up in life. The first is one of Harvard's most distinguished MBA graduates ever who was not even invited to a McKinsey internship interview. The second is a McKinsey Principal from humble beginnings who is rejected the partnership, not once, but twice. Who they are and what they eventually achieve professionally is a lesson in perseverance, confidence and being analytic.

9 Dec 201316min

169: Building a McKinsey BTO Killer

169: Building a McKinsey BTO Killer

In early 2013, we were invited by the chairman of a major IT/Outsourcing provider to analyze their business and determine why their significant acquisitions of strategy/operations/general consulting skills had not created a "McKinsey-Killer".

3 Dec 201346min

168: Corporate Strategy Vs Strategy

168: Corporate Strategy Vs Strategy

After 11 years of corporate strategy consulting with the firm, 3 of them as principal, I have tended to take for granted that everyone knows the difference between corporate strategy and other types of strategy engagements like developing a market entry strategy or a pricing strategy. Yet, that is not true.

27 Nov 201330min

167: Consulting Values In Action

167: Consulting Values In Action

An hour ago I ran a screening call for case coaching with a candidate I will call Hector from Deloitte, let's assume the Santiago office. The student was at a very élite school, I will call Wharton. This tiny Deloitte office had for the first time offered to pay for an employee's MBA studies – a huge investment for them. McKinsey was now aggressively trying to recruit the candidate and he was on the brink of pursuing this. I was extremely proud of the way Hector reacted when, upon learning of the source of his funding and obligations, I immediately refused to conduct the screening call because it was not in his best interest. In these moments, we get to see tomorrow's leaders forged.

21 Nov 201319min

166: You Cannot Join McKinsey Strategy

166: You Cannot Join McKinsey Strategy

Far too many candidates demonstrate poor knowledge of consulting by insisting that they want to work for McKinsey strategy and not operations or BTO. This is a flawed strategy which will only hurt their chances in the short, medium and long-term. This podcast explains why and how to compensate for this misunderstanding.

15 Nov 201310min

165: How Do You Gain More Experience

165: How Do You Gain More Experience

Many candidates are declined with the suggestion to gain more work experience. Unfortunately, candidates take this feedback at face value. This podcast explains what this feedback means and suggests a vital shortcut to fix this problem. Hint, it does not require work experience at all.

9 Nov 201312min

164: Tragic Mistake of Indian US MBA Hiring

164: Tragic Mistake of Indian US MBA Hiring

This is an important podcast. Many Indian MBA candidates, those without permits to remain in the US post their studies, follow a dangerous strategy for their internship interviews. This podcast offers a very simple but highly effective strategy to ensure candidates keep themselves in the running for consulting offers. Moreover, keeping residency in the US is a vital prerequisite to maintain a candidates "risk profile" and this podcast again offers some ideas.

3 Nov 201313min

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