545: Redefining sales and personal brand (with Dr. Cindy McGovern)

545: Redefining sales and personal brand (with Dr. Cindy McGovern)

Welcome to an episode with a top-rated speaker, best-selling author, and consultant, Dr. Cindy McGovern. Get Cindy's book here: https://amzn.to/3Cys1ae

Most of us view "sales" as a pushy, manipulative, and one-sided thing. But really, "sales" is understanding what others need and trying to deliver on those needs. Regardless of the nature of work—whether you're selling a product, service, or idea, you are selling yourself first and it is a life skill that everybody needs. Therefore, it is important to first build trust and develop your personal brand around it which will make selling easier.

In this episode, Dr. Cindy defined sales in a different light. She discussed how to sell yourself and how to proactively manage your personal brand.

Dr. Cindy McGovern is the founder of Orange Leaf Consulting, which helps organizations, entrepreneurs, and individuals create dynamic and robust sales processes. Before launching her business, McGovern was a college professor of communication as well as a successful sales professional. She has worked with hundreds of organizations of all sizes and specialties across the globe and is now one of the most sought-after business and sales authorities.

Get Cindy's book here:

Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand. Dr. Cindy McGovern. https://amzn.to/3Cys1ae

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Avsnitt(816)

220: Why Candidates Fail to Succeed

220: Why Candidates Fail to Succeed

This is an important and wide ranging podcast around the theme of why candidates fail and some key observations from Felix in The Consulting Offer Season 1.

5 Okt 201443min

219: Are Some Consulting Club Leaders Selfish?

219: Are Some Consulting Club Leaders Selfish?

The concept of a Management Consulting Club is great, but the execution leaves little to be desired. Very few clubs are actually run by presidents/executive council members who know anything about consulting, or worse, care about their members.

29 Sep 201415min

218: Ignoring partners in an interview

218: Ignoring partners in an interview

You have been brainwashed by every single forum and case book to assume that McKinsey wants a framework and set of hypotheses, that you have stopped listening as carefully to the interviewer and simply providing hypotheses even when the interview is not asking for them!

23 Sep 20149min

217: Women are their own worst enemies

217: Women are their own worst enemies

I want to talk about three incidences and what it says about how women think about themselves.

17 Sep 201424min

216: Choosing Boutique Firms over McKinsey

216: Choosing Boutique Firms over McKinsey

Choosing a boutique firm as one path into management consulting is a popular choice. While boutique consulting firm appear to operate like McKinsey and BCG, and may even be led by ex-partners, there business models typical mean they create overwhelmingly different experiences for their consultants.

11 Sep 201430min

215: How non-case problems impacted Rafik

215: How non-case problems impacted Rafik

Most aspiring management consultants will spend about 95% of their time focusing on the technical issues to fix their case performance. That is, they focus on hypotheses, frameworks, decision trees, structures and calculations. However, what if that is not the areas which will yield the greatest gains?

5 Sep 201412min

214: Why entrepreneurs always provide poor PEI answers

214: Why entrepreneurs always provide poor PEI answers

Entrepreneurs almost always fail to answer the most basic question: If you were so successful, why are you leaving behind all that success to apply for a ~$150K/annum package at McKinsey as an associate?

30 Aug 201411min

213: How Michael fixed a stuttering problem

213: How Michael fixed a stuttering problem

This podcast draws on the feedback of one of our principals, Michael Boricki who was a Big-3 principal and left the firm on the day after he was appointed director, to discuss the technique he used to not only fix a stuttering problem, but use the pain from fixing the problem to introduce broader, and much needed, flexibility in this communication techniques.

24 Aug 201414min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
rss-svart-marknad
uppgang-och-fall
rss-borsens-finest
lastbilspodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
affarsvarlden
fill-or-kill
avanzapodden
borsmorgon
rss-inga-dumma-fragor-om-pengar
rss-en-rik-historia
bathina-en-podcast
24fragor
market-makers
kvalitetsaktiepodden