559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)

It is impossible to read the personality of an interview and we discuss the typical errors candidates make in trying to read too much into the behavior of interviewers: quiet, asking questions, rude, etc. One thing we always caution candidates is to be wary of assuming the friendly person likes them or that the unfriendly person does not like them. Friendliness does not equate to "like" and people display their emotions in very different ways. So, if the interviewer is very friendly, it could go either way.

19 Nov 20129min

It is impossible to read the personality of an interview and we discuss the typical errors candidates make in trying to read too much into the behavior of interviewers: quiet, asking questions, rude, etc. One thing we always caution candidates is to be wary of assuming the friendly person likes them or that the unfriendly person does not like them. Friendliness does not equate to "like" and people display their emotions in very different ways. So, if the interviewer is very friendly, it could go either way.

13 Nov 20126min

When interviewing with a partner or associate from a different culture, it is very easy to say something which can offend a person. Our very own clients have said seemly innocent things only to have it blow up in their face much later, and sometimes in the interview. We have a strict rule of never discussing religion, politics, culture and ethnicity with clients. This avoids topics which can offend people if the wrong things are said. The issue is not about who right, since this is an issue of personal faith and rationality does not always work. It is best to avoid these topics.

7 Nov 201215min

Interviewers can only respond to what you say, and poor communication, like in this example, not only wastes time, but is a poor reflection on your candidacy. This is a crucial point to remember. No matter how brilliant you may be, if you cannot communicate that brilliance, and do so in a manner laymen would understand, your intellect counts for little in a case interview since it is all about demonstrated competency. You must demonstrate your competency. Period.

1 Nov 201211min

The right way to read a graph in a case interview and a set of graphics, is not to look for each insight, but to extract the overall message. Most candidates take enormous pride in reading every insight they can find and proudly highlighting them in no particular order - and the waiting for instructions. While there is nothing wrong with this, it is not the way consultants read cases and requires someone, usually the interviewer, to guide the prioritization of the information and generation of the next steps in the case. You can impress the interviewer by weaving together the one most important message, relevant to the case, from all the data.

26 Okt 201210min

Brainstorming is the core of a McKinsey case interview. It is tough to pass a case without brainstorming skills. The problem is that it is hard to find a definition and technique to brainstorm effectively and efficiently. This podcast introduces a 3 step, or 5 depending on the way you list the steps, approach to ease the brainstorming approach. This is a very powerful technique which all consultants use daily and is adapted from a BCG technique.

20 Okt 20129min

There are three phrases which create trouble in an interview: "I think that…" and "In my opinion…" and "But, if I look at my friends…" Not only are they defensive, and arrogant, they are also clear indicators where you are struggling in a case interview. When you use them in the wrong context, as explained in this podcast, they will make it difficult to pass the case.

14 Okt 201210min

We produce a significant amount of podcasts with information on case interviews, PEI, FIT, brainstorming techniques etc. This information can be overwhelming and hard to prioritize for the typical listener. This podcast offers some helpful suggestions on how to use the feedback.

8 Okt 20127min