566: What is the foundation of trust? (with Sandra Sucher)

566: What is the foundation of trust? (with Sandra Sucher)

For this episode, we interview the coauthor of The Power of Trust, Sandra Sucher. In this book, Sandra Sucher and Shalene Gupta examine the economic impact of trust and the science behind it and conclusively prove that trust is built from the inside out. Trust emerges from a company being the "real deal": creating products and services that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not.

Sandra Sucher is a professor of management practice at Harvard Business School and studies trust and moral leadership. She's authored 110 business cases, technical notes, video interviews, teaching notes, and three books.

Sucher is on the Edelman Trust Institute advisory board and has collaborated with Deloitte on TrustIQ™, a proprietary tool that measures key elements of trust in major corporations and public sector organizations.

Sucher was a business executive for 20 years before joining Harvard. As a senior executive at Fidelity Investments, she measured customer loyalty, redesigned back-office operations, and improved the quality of service. In retailing, she co-authored the proposal to expand Filene's Basement from a single-unit business to a national chain. She has served on corporate and nonprofit boards and as the Better Business Bureau chair.

Get Sandra's book here:

The Power of Trust: How Companies Build It, Lose It, Regain It. Sandra J. Sucher and Shalene Gupta

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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724: The Future of AI and Personalization (with David C. Edelman, HBS Lecturer and Former Fortune 50 CMO)

724: The Future of AI and Personalization (with David C. Edelman, HBS Lecturer and Former Fortune 50 CMO)

Welcome to an interview with the co-author of the book Personalized: Customer Strategy in the Age of AI, David C. Edelman. This book is a playbook for delivering true personalization at scale that wil...

30 Okt 202442min

723: Living a Fulfilled Life (with Ex Google Executive, Megan Hellerer)

723: Living a Fulfilled Life (with Ex Google Executive, Megan Hellerer)

Welcome to an interview with the author Directional Living: A Transformational Guide to Fulfillment in Work and Life, Megan Hellerer. In this episode, Megan shares her experience as an executive at...

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722: The Playbook for Winning the Status Game (with Alison Fragale, Distinguished Scholar of Organizational Behavior)

722: The Playbook for Winning the Status Game (with Alison Fragale, Distinguished Scholar of Organizational Behavior)

Welcome to an interview with the author of Likeable Badass: How Women Get the Success They Deserve, Alison Fragale. In her book, Alison addresses the recurring questions from high powered and early ca...

23 Okt 202447min

721: Leadership and Self-Deception (with Arbinger Managing Partner, Mitch Warner)

721: Leadership and Self-Deception (with Arbinger Managing Partner, Mitch Warner)

Welcome to an interview with Mitch Warner, a bestselling author and Arbinger managing partner. In this episode, we dive deep into the critical topic of self-deception and its profound impact on lea...

21 Okt 202454min

720: How to "Think Like Amazon" (with John Rossman)

720: How to "Think Like Amazon" (with John Rossman)

Welcome to an interview with a seasoned business strategist and operator respected for his pivotal role in Amazon's early days, John Rossman. In John's book, Think Like Amazon, he provides 50 ½ answer...

16 Okt 202443min

719: Entrepreneurship Through Acquisition (with HBS Professors and 'Think Big, Buy Small' Hosts Richard Ruback and Royce Yudkoff)

719: Entrepreneurship Through Acquisition (with HBS Professors and 'Think Big, Buy Small' Hosts Richard Ruback and Royce Yudkoff)

Welcome to an interview with Richard Ruback and Royce Yudkoff, HBS professors and the hosts of 'Think Big, Buy Small' podcast. In this episode, we discuss current market trends related to entrepren...

14 Okt 202456min

718: From a $3,000 investment into nearly $1 billion in lifetime sales (with Brian Gottlieb)

718: From a $3,000 investment into nearly $1 billion in lifetime sales (with Brian Gottlieb)

Welcome to an interview with the author of Beyond the Hammer: A Fresh Approach to Leadership, Culture, and Building High Performance Teams, Brian Gottlieb. In his book, Brian shares his straightforwar...

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717: How to Lead Bigger (with Former CEO of AT&T Business, Anne Chow)

717: How to Lead Bigger (with Former CEO of AT&T Business, Anne Chow)

Welcome to an interview with the author of Lead Bigger: The Transformative Power of Inclusion, Anne Chow. In her book, Anne shows us how we can all learn to leverage inclusion far beyond DEI to elevat...

7 Okt 202450min

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