635: How to Disrupt a System That Was Built to Hold You Back (with Northwestern University Professor, Lan Nguyen Chaplin)

635: How to Disrupt a System That Was Built to Hold You Back (with Northwestern University Professor, Lan Nguyen Chaplin)

Welcome to an interview with a Professor of Integrated Marketing Communications, at Northwestern University, Lan Nguyen Chaplin. In this episode, we focused on how to disrupt a system that was built to hold you back. We also touched on to move past an embarrassing moment at work.

Lan Nguyen Chaplin, Ph.D. is Professor of Integrated Marketing Communications, at Northwestern University, Medill School of Journalism, Media, Integrated Marketing Communications. She is also a member of the Core Faculty, Golub Capital Social Impact Lab at Kellogg School of Management. She received her Ph.D. in marketing from the University of Minnesota (Carlson School of Management), and her B.A. in neuroscience with a concentration in behavioral medicine from the University of Pennsylvania.

She was named one of the Top 50 Undergraduate Business Professors in the world by Poets & Quants (November 2018) and set a new record for top undergraduate professor nominations in the process. She has taught at the University of Illinois at Chicago, Villanova School of Business, University of Arizona, Eller College of Management, the University of Illinois at Urbana-Champaign where she was also the Head Coach of the Illinois Women's Lacrosse Club team, and the University of Minnesota, Carlson School of Management.

Professor Nguyen Chaplin conducts research in the areas of children's consumer behavior and branding. She publishes in outlets including, Science, Harvard Business Review, Journal of Consumer Research, Psychological Science, Journal of Consumer Psychology, Child Development, Journal of the Academy of Marketing Science, and Journal of Public Policy & Marketing.

Her research has been covered by TIME, Forbes, National Geographic, The New York Times, Fortune, Esquire Magazine, MSN, NBC Boston, ABC news radio, CBS news, Washington Times, Yahoo! Finance, Yahoo! Parenting, Scientific American, Smithsonian Magazine, New York Magazine, Popular Science, Psychology Today, and Glamour.

Her article with Marsha Richins titled "Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation," won Best Paper published in the Journal of Consumer Research (Financial Times top 50 business journals), in 2018 and was one of the most highly cited JCR articles in 2016. Her work on the development of materialism in children won one of the most prestigious awards in the marketing discipline—the ACR-Sheth award for public purpose research. She and her collaborators have presented their research throughout the USA and around the globe (Australia, Austria, Belgium, Canada, England, France, Germany, Hong Kong, Italy, and Singapore).

She serves on the Editorial Review Board of the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Consumer Affairs, and Journal of Positive Psychology.

Professor Nguyen Chaplin teaches at the Ph.D., MBA, and undergraduate levels and has received numerous teaching accolades.

Visit Lan's website: https://lanchaplin.com/

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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833: Using Storytelling in Cases (Case Interview & Management Consulting classics)

833: Using Storytelling in Cases (Case Interview & Management Consulting classics)

Storytelling is a very powerful technique to ensure someone remembers you after an interview. In fact, even when we screen people at Firmsconsulting today, we use this technique I applied as a partner. The rule is simple: if I can remember your key messages from the interview the next day, I would make you an offer. That, of course, assumes you had passed all the other hurdles well enough. One way to be remembered is to be your answers around compelling stories using the New York Times rule of facts, facts and facts with a beginning and end.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

22 Dec 23min

832: Five phrases to avoid (Case Interview & Management Consulting classics)

832: Five phrases to avoid (Case Interview & Management Consulting classics)

Communication and image in a case interview is governed by both what you say and how you say. It is true that how you say something tends to carry more weight. However, in some case, certain phrases should definitely be avoided because they cause much damage it is very hard to recover from them. We discuss them in this podcast.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

17 Dec 15min

831: How to Hold Networking Conversations (Case Interview & Management Consulting classics)

831: How to Hold Networking Conversations (Case Interview & Management Consulting classics)

Networking calls/coffee chats are tricky. You should not be following the advice found for general recruitment. We insist our clients network with partners so most of the advice we provide is for networking with McKinsey and BCG partners. The reality is that partners are best equipped, and most influential, to assess a unique profile and make a judgement call on the spot. The danger is that if you do not impress the partner, you are very unlikely to go anywhere with further networking. The more atypical your profile, though, the greater the need to network with a partner, and the benefits far outweigh the risks.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

15 Dec 9min

830: Speed is the wrong focus area (Case Interview & Management Consulting classics)

830: Speed is the wrong focus area (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss speed. Far too many candidates focus on being faster. That is another myth.   Speed is an outcome of having good technique. So if you are slow, deconstruct your technique, analyze weaknesses and develop a new way to solve arithmetic. That is key. Unless your technique improves aka "your process to solve math," you will never improve. We explain how in this podcast. Moreover, if an interviewer or practice partner indicates you are slow, think carefully if your technique can be improved, versus merely trying to speak faster. Note, there are many different techniques to solve arithmetic problems so do not search for the "best" technique. Find one that works for you.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

3 Dec 8min

829: Case length and details (Case Interview & Management Consulting classics)

829: Case length and details (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we dtalk about case length and details.    When we ask candidates for more details in their resume, fit responses and cover letter, they always write longer sentences. There is an important difference between "more details" and "greater length". Most candidates are accustomed to spending just a few minutes on a thought and then writing up long and poorly structured sentences. When we ask for more details, we require more facts in the case interview or fit answer and this, crucially, usually means denser and shorter answers.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

1 Dec 6min

828: Career rotation vs. progression (Case Interview & Management Consulting classics)

828: Career rotation vs. progression (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about career rotation vs. progression.   Candidates always want to show improvement on their resumes in the months leading up to their applications. For those working in industry or rival consulting firms, showing leadership and career development is crucial. This podcast explains that career rotation, a lateral move at the same pay grade, is rarely a good idea unless it takes you to a part of the business where you can show leadership in solving a major problem. Career progression, a promotion to a new pay grade, always looks good on a resume because it demonstrates you are mastering your functional domain. It is better to stay in a role and achieve results than rotating for a better title.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

26 Nov 5min

827: Estimation = Brainstorming = Structures (Case Interview & Management Consulting classics)

827: Estimation = Brainstorming = Structures (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about the three core technical concepts around cases.   We always teach clients estimation technique first, followed by brainstorming technique and finally full case technique. There is a simple reason for this, which is explained in this podcast. Estimations tend to be, but not always, a brainstorm with very few or just one branch. A brainstorm is therefore an estimation equation with multiple branches. A full case structure is a very large brainstorm with mini-brainstorms at each new branch. We want candidates to see this evolution so they can understand how crucial brainstorming is to the entire case interview approach.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

24 Nov 6min

826: Leadership versus teamwork answers (Case Interview & Management Consulting classics)

826: Leadership versus teamwork answers (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about leadership versus teamwork answers. If you are thinking through responses to leadership and teamwork questions, the starting point should be knowing the differences between both. At its core, to McKinsey especially, leadership is about influencing a group people to undertake and complete an initiative of importance. Yet, a better definition is that as the leader you tend to be the primary beneficiary of what is happening since you get the credit. As a great team member, you do much of the work but you do not get the great. Ensure your teamwork and leadership stories cover this crucial distinction.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

19 Nov 7min

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