635: How to Disrupt a System That Was Built to Hold You Back (with Northwestern University Professor, Lan Nguyen Chaplin)

635: How to Disrupt a System That Was Built to Hold You Back (with Northwestern University Professor, Lan Nguyen Chaplin)

Welcome to an interview with a Professor of Integrated Marketing Communications, at Northwestern University, Lan Nguyen Chaplin. In this episode, we focused on how to disrupt a system that was built to hold you back. We also touched on to move past an embarrassing moment at work.

Lan Nguyen Chaplin, Ph.D. is Professor of Integrated Marketing Communications, at Northwestern University, Medill School of Journalism, Media, Integrated Marketing Communications. She is also a member of the Core Faculty, Golub Capital Social Impact Lab at Kellogg School of Management. She received her Ph.D. in marketing from the University of Minnesota (Carlson School of Management), and her B.A. in neuroscience with a concentration in behavioral medicine from the University of Pennsylvania.

She was named one of the Top 50 Undergraduate Business Professors in the world by Poets & Quants (November 2018) and set a new record for top undergraduate professor nominations in the process. She has taught at the University of Illinois at Chicago, Villanova School of Business, University of Arizona, Eller College of Management, the University of Illinois at Urbana-Champaign where she was also the Head Coach of the Illinois Women's Lacrosse Club team, and the University of Minnesota, Carlson School of Management.

Professor Nguyen Chaplin conducts research in the areas of children's consumer behavior and branding. She publishes in outlets including, Science, Harvard Business Review, Journal of Consumer Research, Psychological Science, Journal of Consumer Psychology, Child Development, Journal of the Academy of Marketing Science, and Journal of Public Policy & Marketing.

Her research has been covered by TIME, Forbes, National Geographic, The New York Times, Fortune, Esquire Magazine, MSN, NBC Boston, ABC news radio, CBS news, Washington Times, Yahoo! Finance, Yahoo! Parenting, Scientific American, Smithsonian Magazine, New York Magazine, Popular Science, Psychology Today, and Glamour.

Her article with Marsha Richins titled "Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation," won Best Paper published in the Journal of Consumer Research (Financial Times top 50 business journals), in 2018 and was one of the most highly cited JCR articles in 2016. Her work on the development of materialism in children won one of the most prestigious awards in the marketing discipline—the ACR-Sheth award for public purpose research. She and her collaborators have presented their research throughout the USA and around the globe (Australia, Austria, Belgium, Canada, England, France, Germany, Hong Kong, Italy, and Singapore).

She serves on the Editorial Review Board of the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Consumer Affairs, and Journal of Positive Psychology.

Professor Nguyen Chaplin teaches at the Ph.D., MBA, and undergraduate levels and has received numerous teaching accolades.

Visit Lan's website: https://lanchaplin.com/

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Avsnitt(823)

818: Exit opportunities (Case Interview & Management Consulting classics)

818: Exit opportunities (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we spoke about the reality of exit opportunities in management consulting.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

1 Okt 202515min

817: Culture by Design: How Leaders Drive Strategy, Execution, and Performance with Krista White

817: Culture by Design: How Leaders Drive Strategy, Execution, and Performance with Krista White

In this episode, Krista White, coauthor of Culture Design and cofounder of Culture Design Lab explains how leaders can treat culture as a strategic lever rather than an HR initiative. 1. Culture is inseparable from strategy Krista stresses that culture cannot be treated as background. It determines whether strategic plans survive contact with execution. "We were noticing that there was a gap in people knowing how to connect culture with strategy. Our hope is that this book serves as a practical guide." Leaders who design culture deliberately create alignment and resilience. Those who ignore it risk drift and underperformance. 2. Leadership presence remains essential Digital tools cannot replace visible leadership. "Everyone should be able to get five minutes with you. The CEO should not be a high on a hill person who is not reachable." Walking the floor and observing frontline conditions show employees what leadership values. 3. Rituals make values real Rituals translate values into behavior. "The rituals that stick are the ones tied directly to your business model and purpose not borrowed from another industry." 4. Resistance is part of the process Cultural change often meets skepticism. Krista advises leaders to treat adoption like marketing. "Think of it like marketing. You need many touches before someone clicks buy. Culture change requires consistency and repetition." Consistency reduces resistance. 5. Context shapes culture Best practices cannot be copied blindly. "I used to think there was one right way for culture to look. I learned it is industry and context dependent." The principle is to design culture that fits your strategy and market position. 6. Leadership lessons that endure Krista learned two lessons from her father James White that remain relevant for executives Discipline and preparation: "Practice makes perfect." Balance and resilience: Never sacrificing family relationships even under pressure. 7. A broader leadership mission Krista frames her work around freedom and engagement. "My why is to do my part in creating a freer and more joyful world for everyone. For me that is through storytelling." Organizations perform best when employees can bring their full selves to work. 📚 Get Culture Design here: https://shorturl.at/NVrs1 Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

29 Sep 202549min

816: Be a professional, don't be a business person (Case Interview & Management Consulting classics)

816: Be a professional, don't be a business person (Case Interview & Management Consulting classics)

What is your understanding of the consulting culture or philosophy? What do you think defines and separates the top consulting firms from the others?   For this episode, let's revisit a Case Interview & Management Consulting classic where we spoke about the real culture of consulting firms apart from what people think it is and what distinguishes great consulting firms from others.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

22 Sep 202524min

815: The situation of not having the best undergraduate school (Case Interview & Management Consulting classics)

815: The situation of not having the best undergraduate school (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the situation of those people who may not have had the best undergraduate school, are not landing interviews, or do not impress their interviewer too well and how to fix this kind of problem.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

15 Sep 202513min

814: Why confidence is important (Case Interview & Management Consulting classics)

814: Why confidence is important (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the importance of confidence in management consulting and how the lack of confidence will impact your performance in crucial situations.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

10 Sep 202512min

813: What is to be a management consultant (Case Interview & Management Consulting classics)

813: What is to be a management consultant (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the responsibilities of a management consultant, how they should act and how they manage certain kinds of situations. We also cover the type of jobs that management consultants do and the skills they need.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

8 Sep 202518min

812: It's not always about being fast in math (Case Interview & Management Consulting classics)

812: It's not always about being fast in math (Case Interview & Management Consulting classics)

What does it mean when someone tells you that you need to be good at math?    For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the common mistakes when doing math, how to structure your math problems, and what you should do to improve your math skills.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

3 Sep 202512min

811: Look at long term (Case Interview & Management Consulting classics)

811: Look at long term (Case Interview & Management Consulting classics)

How do you decide on which firm you want to join?  For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the decision-making criteria for choosing a firm, the three levels of consultant, and the impact of learning from a senior partner in your career.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

1 Sep 202514min

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