635: How to Disrupt a System That Was Built to Hold You Back (with Northwestern University Professor, Lan Nguyen Chaplin)

635: How to Disrupt a System That Was Built to Hold You Back (with Northwestern University Professor, Lan Nguyen Chaplin)

Welcome to an interview with a Professor of Integrated Marketing Communications, at Northwestern University, Lan Nguyen Chaplin. In this episode, we focused on how to disrupt a system that was built to hold you back. We also touched on to move past an embarrassing moment at work.

Lan Nguyen Chaplin, Ph.D. is Professor of Integrated Marketing Communications, at Northwestern University, Medill School of Journalism, Media, Integrated Marketing Communications. She is also a member of the Core Faculty, Golub Capital Social Impact Lab at Kellogg School of Management. She received her Ph.D. in marketing from the University of Minnesota (Carlson School of Management), and her B.A. in neuroscience with a concentration in behavioral medicine from the University of Pennsylvania.

She was named one of the Top 50 Undergraduate Business Professors in the world by Poets & Quants (November 2018) and set a new record for top undergraduate professor nominations in the process. She has taught at the University of Illinois at Chicago, Villanova School of Business, University of Arizona, Eller College of Management, the University of Illinois at Urbana-Champaign where she was also the Head Coach of the Illinois Women's Lacrosse Club team, and the University of Minnesota, Carlson School of Management.

Professor Nguyen Chaplin conducts research in the areas of children's consumer behavior and branding. She publishes in outlets including, Science, Harvard Business Review, Journal of Consumer Research, Psychological Science, Journal of Consumer Psychology, Child Development, Journal of the Academy of Marketing Science, and Journal of Public Policy & Marketing.

Her research has been covered by TIME, Forbes, National Geographic, The New York Times, Fortune, Esquire Magazine, MSN, NBC Boston, ABC news radio, CBS news, Washington Times, Yahoo! Finance, Yahoo! Parenting, Scientific American, Smithsonian Magazine, New York Magazine, Popular Science, Psychology Today, and Glamour.

Her article with Marsha Richins titled "Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation," won Best Paper published in the Journal of Consumer Research (Financial Times top 50 business journals), in 2018 and was one of the most highly cited JCR articles in 2016. Her work on the development of materialism in children won one of the most prestigious awards in the marketing discipline—the ACR-Sheth award for public purpose research. She and her collaborators have presented their research throughout the USA and around the globe (Australia, Austria, Belgium, Canada, England, France, Germany, Hong Kong, Italy, and Singapore).

She serves on the Editorial Review Board of the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Consumer Affairs, and Journal of Positive Psychology.

Professor Nguyen Chaplin teaches at the Ph.D., MBA, and undergraduate levels and has received numerous teaching accolades.

Visit Lan's website: https://lanchaplin.com/

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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28: Advice for Aspiring Female Consultants

28: Advice for Aspiring Female Consultants

The problem with advice for female management consultants is that most of that advice is centered on telling females consultants they need to change to fit into consulting firms. That is bad advice, because you can never be happy if you change into something you are not. In the short-term, you may need to compromise, but you should always, always be trying to get the organization to adjust and accept you for who you are. That is essential.

26 Aug 201119min

27: Poor Case Learning

27: Poor Case Learning

Oddly enough, very few candidates critically evaluate their learning styles before embarking on case training. To be fair, those who are weak at learning, present the most challenging cases for us. This podcast looks at the different stages of learning: 0 – learning how to receive, capture and apply feedback, 1 – learning the hard skills, 2 – learning the communication skills, 3 – learning to apply both, and 4 – application of both in successively more complex environments.

20 Aug 201110min

26: My 1st COO Client

26: My 1st COO Client

The power and privilege of management consulting:I was in my lower 20′s when I was given my first engagement to interact directly with the COO of a major European multinational. There is no greater privilege in the world than gaining permission to sit across the table of an executive officer of a firm, and have a discussion about his operating model and its cost implications.

14 Aug 201116min

25: Prior Experiences Deficit

25: Prior Experiences Deficit

Unfortunately, this is a common question and dilemma for many candidates. They try desperately to gain experience at Deloitte or LEK, hoping this will offer an advantage when applying to the big three. In fact, this strategy is encouraged by many misguided MBA counselors and well-meaning friends who do not know any better – but should.

8 Aug 201117min

24: Must-read Books

24: Must-read Books

Our book, focuses on the day-in-the-life view on management consulting. There are two other books I would strongly urge you to read. "McKinsey's Marvin Bower" by Elizabeth Haas Edersheim is the single most important book to read. In fact, many McKinsey consultants should read this book as well."The Mind of the Strategist" by Kenichi Ohmae is the other. Both these books are with me all the time. In this podcast we discuss why you should read these books, and avoid the McKinsey Mind, Way series.

2 Aug 201110min

23: Consultant to Partner

23: Consultant to Partner

Most people have a romanticized view of management consulting work. Usually wrong. I wanted to talk about my typically day/week as an associate (MBA level) consultant, and particularly how that changed as I moved up the ranks to the partnership. It will help you understand why mental math is so useful, as well as the extreme stresses of the job. Keep in mind that I was a very, very driven partner. It was very normal for me to work most of Saturday and Sunday and I typically traveled on a Saturday night so I could arrive in a new city the day before the week began. This allowed me to adjust and prepare adequately for the week ahead. Many partners could, and do travel less. I still maintain an aggressive work and travel schedule and have never formed a family. It all depends on priorities and client demands.

27 Juli 201125min

22: McKinsey's True Impact

22: McKinsey's True Impact

Just about every potential candidate we screen talks about the impact management consulting has on major corporations and governments around the world. Indeed, that remains an alluring reason to join BBM. In this podcast, I wanted to discuss the true impact of management consulting, by reflecting on one of my own projects, and discussing the real power and responsibility of management consulting. This will help you understand why cases are so tough. When thinking about the role and impact of management consultants, you must always remember the law of scarcity. There is never ever enough investment and jobs to go around. Therefore, when we advise on a plant being built in Poland versus Romania or entering Brazil today and Indonesia later, there will be winning families and losing families. There is no way around it. In the short term, someone will suffer. Your job is to make sure the client benefits no matter the emotional fallout. And there is always emotional impact. It cannot be avoided, though junior consultants are almost always shielded from it.

21 Juli 201125min

21: A tough client's lessons and failures

21: A tough client's lessons and failures

Podcast: Day 0 with a tough candidate Early this year, we spent a week in Middle East helping a candidate prepare for his case interviews. The son of a former client, this series of podcasts outlines the difficulties of placing someone starting from a zero base of preparation. I mean zero. We have changed some details but all the insights and examples are real. We were brought in to spend an entire week taking this candidate through a crash course in case preparation. In this first podcast we clearly outline the challenges we would need to overcome.

15 Juli 201123min

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