636: Internal and External Strategies for Optimizing Your Sales Conversations and Communicating Solutions (with B2B Sales Expert, Rana Salman)

636: Internal and External Strategies for Optimizing Your Sales Conversations and Communicating Solutions (with B2B Sales Expert, Rana Salman)

Welcome to an interview with Rana Salman, M.B.A, PhD, a renowned expert in the sales industry who is transforming the performance of sales teams worldwide. With a background in marketing and years of experience in enterprise-level B2B sales, she has established herself as a trusted partner for global organizations seeking to elevate their sales strategies and execution. As the founder of Salman Consulting, LLC, Salman collaborates with midsize and Fortune 500 IT companies to create tailored sales strategies, develop compelling sales content, and deliver impactful training sessions. Whether it's in-person, through webinars, or on-demand, her expertise in sales and sales enablement ensures an optimized end-to-end customer experience that fosters loyalty and drives revenue growth.

Beyond her consulting work, Salman is a cofounder of WiSE (Women in Sales Enablement), a thriving networking group connecting female sales enablement professionals from around the world. Through WiSE, she facilitates the exchange of ideas and knowledge-sharing among industry peers. She was recognized as one of the Women Making an Impact in Enablement by Sales Enablement PRO in 2022 and named one of the Top Female Sales Practitioners for Your Next Panel, Presentation, or Podcast by Sales Hacker in 2021. Her expertise has also led her to be a sought-after guest speaker at prestigious events like the Texas Conference for Women, Sales Enablement Society Conference, and Competitive Marketing Summit.

Get Rana's book here: https://rb.gy/i7ix7c

Sales Essentials: The Tools You Need at Every Stage to Close More Deals and Crush Your Quota

Here are free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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799: Brainstorming with definitions (Case Interview & Management Consulting classics)

799: Brainstorming with definitions (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we talk about brainstorming with definitions.   Brainstorming is very difficult and a crucial skill to have when solving cases, especially with McKinsey where the interviewer will constantly ask you to probe and brainstorm different areas of the case. This podcast examines the initial parts of the brainstorming structure. Since brainstorming happens in such a rapid-fire format and appears unstructured, the speed at which it is done creates the illusion it lacks structures. Yet, it does have structure, but is merely done very quickly in the candidate's mind. This podcast will teach candidates how to generate a structure/definition that can be used to guide the development of options or paths in the brainstorm.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

21 Juli 5min

798: Giving interviewers benefit of the doubt (Case Interview & Management Consulting classics)

798: Giving interviewers benefit of the doubt (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we talk about the importance of you, the candidate, never ever giving the interviewer the benefit of the doubt, why this is vital, how to do this in a case and the improvement it will immediately deliver. The main value of adopting this mindset is that you tend to explain everything to the interviewer because you assume he is not aware of all the answers. If you enter an interview, assuming the interview is "perfect", you will tend to make assumptions which hurt your chances and damage your image.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

16 Juli 8min

797: Building Hypotheses From Data Exhibits (Case Interview & Management Consulting classics)

797: Building Hypotheses From Data Exhibits (Case Interview & Management Consulting classics)

Reading graphs is a perennial problem for many candidates. Yet, the problem is not the interpretation of the graphical data itself. Rather, it is knowing what to do with that data once you have interpreted it. This podcast introduces a simple 4-step process we introduced for a Yale doctoral client, Felix, and a technique called the One-Sentence-Test which we again developed for the same client. The improvement in her answers warrants sharing this technique. You can see Felix's Improvement in Season One of The Consulting Offer.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

14 Juli 13min

796: You Cannot Join McKinsey Strategy (Case Interview & Management Consulting classics)

796: You Cannot Join McKinsey Strategy (Case Interview & Management Consulting classics)

Far too many candidates demonstrate poor knowledge of consulting by insisting that they want to work for McKinsey strategy and not operations or BTO. This is a flawed strategy which will only hurt their chances in the short, medium and long-term. This podcast explains why and how to compensate for this misunderstanding.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

9 Juli 10min

795: Ignoring partners in an interview (Case Interview & Management Consulting classics)

795: Ignoring partners in an interview (Case Interview & Management Consulting classics)

You have been brainwashed by every single forum and case book to assume that McKinsey wants a framework and set of hypotheses, that you have stopped listening as carefully to the interviewer and simply providing hypotheses even when the interview is not asking for them!   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

7 Juli 9min

794: Evaluating your firm's training (Case Interview & Management Consulting classics)

794: Evaluating your firm's training (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss consulting firm's training.   Too often clients ask the wrong questions when it comes to assessing training at consulting firms: do smaller offices have poorer training, should I attend training as soon as I join, does BCG have better training than Bain etc. When considering training you need to both consider formal and informal training. As we show, formal training is very useful, but not at all for the hard/technical skills it purports to impart on attendees. Informal training, also known as training on an engagement, is most effective when consultants can practice under diverse conditions. In other words, the more you travel and work with foreign teams, the better will be your training. Some firms encourage more global staffing and others far less. That counts.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

2 Juli 13min

793: Economic impact of poor business judgement (Case Interview & Management Consulting classics)

793: Economic impact of poor business judgement (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the economic impact of poor business judgement. The economic impact of poor business judgement, is a topic we managed every day as partners. Each time an associate made a poor "common sense" decision we needed to explain both the potential reputation and economic damage done to the firm. The former is well-known, but the latter is less known but just as important. In thinking through why consulting firms look for business judgement, it helps to consider the economic impact to clients and the firm. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

30 Juni 8min

792: Psychologist and New York Times Best-Selling Author on the Discipline of Letting Go

792: Psychologist and New York Times Best-Selling Author on the Discipline of Letting Go

In this reflective conversation, psychologist and author Dr. Bob Rosen examines the unspoken attachments that often shape executive behavior, frequently without conscious awareness. His framework, drawn from decades of work with leaders navigating volatility and pressure, identifies recurring psychological patterns that can impair decision-making, reduce well-being, and diminish long-term effectiveness. Rosen outlines the dominant attachments that affect leadership behavior, each is rooted in fear, and each manifests in distinct and sometimes destructive ways. The discussion offers five key insights for senior professionals: Attachment to Success Can Drive Burnout, Not Fulfillment. When external validation becomes the metric for self-worth, leaders risk defining their identity by performance alone. As Rosen notes, "Who you are drives what you do, not what you do defines who you are." The antidote, he argues, is cultivating an internal orientation of abundance, recognizing that self-worth is not conditional. Unexamined Attachments Are Often Reinforced by Organizational Systems. Rosen points out that performance-based compensation and cultural norms can unintentionally reward self-absorption or control-seeking behavior in leaders, thereby entrenching these attachments further. Shifting these dynamics requires institutional as well as personal change. Emotional Maturity Is Measured by the Capacity to Sit with Discomfort. Many attachments serve to mask fear—through overwork, consumerism, perfectionism, or self-isolation. Leaders must develop the capacity to experience discomfort without anesthetizing it through compulsive behavior, a discipline Rosen describes as essential to long-term growth. Aging Offers Strategic and Personal Opportunity, If Leaders Reframe It. Rosen challenges internalized ageism and presents aging as a stage of potential, not decline. He advocates for embracing imperfection, accepting physical limits, and consciously transitioning into roles of service, wisdom-sharing, and inner peace. "You choose," he states, "to walk a path of regret or a path of gratitude." Self-Awareness Is a Precondition for Organizational Leadership. Rosen recommends a structured four-part process for identifying and softening attachments: awareness and acceptance, diagnosis of the underlying fear, vision of an aspirational alternative, and aligned daily action. This framework, he notes, should be viewed not as a retreat from strategy, but as a foundation for sustaining it. The episode ultimately frames leadership not as a mastery of tasks, but as a form of inner clarity that shapes every external result. For executives in fast-moving environments, this conversation provides a disciplined yet humane approach to personal development, grounded in realism, not rhetoric. Learn more about Bob Rosen here: https://www.bobrosen.com/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

25 Juni 25min

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