682: Why Startups Fail (with Google's Martin Gonzalez and Josh Yellin)

682: Why Startups Fail (with Google's Martin Gonzalez and Josh Yellin)

Welcome to an interview with Martin Gonzalez and Josh Yellin. Martin is the creator of Google's Effective Founders Project and a frequent lecturer at Stanford, Wharton and INSEAD. Josh co-founded Google's first Startup Accelerator and is presently an organizational leader at Google DeepMind.

Josh and Martin are the authors of The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face. In this book Martin Gonzalez and Josh Yellin outline the common traps startup teams fall into, and share their powerful one-day workshop that helps teams escape those traps. The unique process of The Bonfire Moment brings colleagues together for a full day of facing hard truths, noticing hidden dynamics, and gearing up for the intense challenges of startup life. When the constant hustle feels overwhelming, a team's Bonfire Moment pulls them out of the day-to-day intensity to reflect and reboot.

Martin Gonzalez is the creator of Google's Effective Founders Project, a global research program that decodes the factors that enable startup founders to succeed. He also works closely with Google's engineering and research leaders on org design, leadership and culture challenges. Martin is a frequent lecturer at Stanford, Wharton and INSEAD, and has advised leaders across the Americas, Europe, Africa and Asia. He has been recognized as a Fellow by the Aspen Institute's First Movers Program and as a Thinkers50 Radar awardee, both for his contributions to shaping the future of management and leadership. He studied organizational psychology and behavioral science at Columbia University and the London School of Economics.

Josh Yellin co-founded Google's first Startup Accelerator and spearheaded its growth, reaching founders in 70 countries. Along with Martin, he co-founded Google's Effective Founders Project. Josh recently spent four years as the Chief of Staff at Google Brain, and is presently an organizational leader at Google DeepMind. Josh studied biology at the University of Illinois and business at the Wharton School.

Get The Bonfire Moment here: https://rb.gy/lz7vud

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52: Proving our techniques on dialogue

52: Proving our techniques on dialogue

Last week we attended a graduation dinner for a candidate, who insisted we prove to her that it is possible to speak authoritatively on any subject and with zero preparation. She introduced us to a doyen of health economics to test this theory. FYI – we were not prepped in advance and do not know anything about the field. We wanted to show her techniques to manage such situations. Listen to what happens.

17 Jan 201218min

51: Networking Mistakes

51: Networking Mistakes

Tackles some the recent problems we have seen with candidates. We have tried to stay away from conventional advice and address issues not commonly discussed. Since this is largely based on the tactics we advise our clients to follow, it is bound to be counter to the plethora of advice you find in many books and on many sites.

11 Jan 201219min

50: Analyst-Partner mistakes

50: Analyst-Partner mistakes

This long podcast (60 minutes) examines the common mistakes consultants make at each level of their career. I have gone into some detail to explain my own mistakes, and that of former and current colleagues. Some of the advice is counter-intuitive and I have stayed away from generic advice. This will be very useful to aspiring consultants who need to understand what it takes to succeed at each level.

5 Jan 201259min

49: Join Accenture etc?

49: Join Accenture etc?

We get this question more times than you can imagine. We also get a chorus of Accenture people telling us we are wrong, and they are "eating McKinsey's lunch." I think the question posed is incorrect and the defense of Accenture is incorrect. This podcast explains why. BBM are good at advising decision makers on general management issues. They excel at that. They are pretty much no-where in the implementation space. Accenture, Deloitte SO etc have their areas of strength, but it is not in the general management advisory space. They are both good at different things. Decide what you want to do and then pick the firm. However, don't assume a firm is good everything, and if you have never worked at BBM, don't believe everything your Accenture/Deloitte/[add your firms name here] partner says. Get first-hand information. FYI – Kennedy Research, the Economist and IDC Research are not first-hand information and neither is getting the opinion of a junior person or someone with just one or two years experience.

30 Dec 201113min

48: BCG And Clients

48: BCG And Clients

Not all BCG engagements begin via a call from the CEO or Chairman of the board. Many do, but life is not that simple. Some, unusually, begin with a call from a middle-manager who does not speak English well. What differentiates BCG, and McKinsey, from Tier-2 firms, however, is how we handle these calls, understand the deeper problems, and cascade the issues upwards until, when the time counts, we are in front of the board. Most Tier-2 firms receiving the same call would settle to try to sell the middle-manager a $100K project or simply dismiss him as unimportant. BCG uses it has an opportunity to learn.

24 Dec 201140min

47: Greg Smith's Goldman Op-Ed

47: Greg Smith's Goldman Op-Ed

I have had many people emailing me the Goldman Sachs letter to tell me that, "Michael, this is exactly what you teach us." It is not. I fundamentally disagree with what Greg Smith did. It goes against the consulting culture, values and ethos, at its very fiber. Here is why, and I would welcome your comments on this.

18 Dec 201129min

46: Comparing 2011 MBA Salaries

46: Comparing 2011 MBA Salaries

Based on offers made to our candidates in the Fall 2011 full-time recruiting, we present the ranges of packages offered. The sample size, 48, is large enough to offer a good approximation of all offers extended. Listeners are cautioned not to extend these numbers outside the USA, where salaries differ significantly. As expected, Accenture and Deloitte dramatically out-offered Bain, BCG and McKinsey.

12 Dec 201114min

45: Follow A Corporate Finance Study

45: Follow A Corporate Finance Study

An earlier podcast discussed a fairly labor-intensive case where we needed to literally roll-up our sleeves to find and extract data. This is the opposite engagement. It is the glamorous engagement all aspiring consultants dream about and imagine consulting is about. In this engagement, we worked for the largest company in the world, in its sector, to understand how to increase its share price. We were based out of The City in London and had to change conventional wisdom about value creation. I had the good fortune to lead this engagement.

6 Dec 201143min

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