697: How to Quickly Build a 500k+ Social Media Following (with Eric Cogorno)

697: How to Quickly Build a 500k+ Social Media Following (with Eric Cogorno)

Welcome to an interview with golf coach, entrepreneur, and personal development enthusiast Eric Cogorno. In this episode, Eric shares the most effective tips and techniques that he uses to grow his business and followers.

Eric took his business from $80K to $1.5 million revenue a year -- in less than five years. He has grown an audience of 500K+ followers (and 3-5 million views every month) from zero. All the while, he decreased his work time from 60 hours a week to 10-15 hours!

In 2017, Eric Cogorno took to YouTube the experience he gleaned from giving more than 20,000 in-person golf lessons. His distinct style of clear language and simplified concepts have attracted close to 400,000 followers across his channels and many millions of view from all across the globe. He's on a mission to make world-class golf instruction available to everyone and, through the process, create the biggest and best online golf school in the world.

Born and raised in the Lehigh Valley, PA, Eric was a scratch golfer by the age of 15. He golfed through high school and at Lehigh University. He has been featured on Forbes.com and was voted as a Golf Digest Best in State Teacher.

Eric is a golf teaching professional who took his business from $80K/year teaching one-on-one lessons by the hour to a multimillion dollar golf instruction brand utilizing these same skills (and strategies). In the process, he was able to also transform his entire lifestyle – from working on the lesson tee 7 full days a week, to having freedom to work when/where he chooses – splitting his time between Pennsylvania and Florida.

Learn more about Eric Cogorno Golf here: https://www.youtube.com/c/ericcogornogolf

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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20: The types of cases that exist

20: The types of cases that exist

Many candidates are confused between the different types of cases: interviewer led, interviewee led, brainstorming, market entry, market sizing etc. In this podcast we will discuss the different types of cases you will face and where you will likely encounter them.

9 Juli 201111min

19: Types of cases between firms

19: Types of cases between firms

McKinsey, BCG, Bain and Roland Berger use similar but not the same case styles. Within even one firm, styles may differ. Each firm uses a very different interview style. We discuss the different styles to expect and how to handle the questions you will encounter. We also rank the difficulty of the cases from each firm. Expect some counter-intuitive ordering.

3 Juli 201114min

18: Comparing Offers between firms

18: Comparing Offers between firms

How do you pick the firm to build your career: prestige, ranking, salary, feedback from friends or friendliness of the interviewer? Actually none of these will help you. In this podcast we explain how outstanding consultants build their careers and what you need to consider when choosing a firm.

27 Juni 201113min

17: Arithmetic skills actually needed for cases

17: Arithmetic skills actually needed for cases

We were forced to prepare this podcast after realizing how poorly candidates prepare for the arithmetic rigor they need to display. For some reason candidates believe practicing hundreds of math problems make them better at math. This is not how to learn math in cases. This podcast gives you proper guidance on learning arithmetic for cases, and how to communicate this competency.

21 Juni 201112min

16: Advising a McKinsey Consultant

16: Advising a McKinsey Consultant

On Monday this week, we had an early lunch at Crush restaurant at King West in Toronto. We wanted to advise a recently placed McKinsey associate who was struggling to make the transition. The challenges he faced provide an interesting perspective on what skills you will need as a consultant, and related to this, what you need to show in an interview.

15 Juni 201117min

15: Importance of Confidence in Cases

15: Importance of Confidence in Cases

We would say 90% of candidates with whom we speak do not understand what is confidence, how to build it and how to demonstrate it. We will talk about experiences we have had with candidates with weak confidence levels and what you need to consider when preparing for your own interviews.

9 Juni 201110min

14: Did you pay $150K for a McKinsey interview

14: Did you pay $150K for a McKinsey interview

MBA programs want you to believe that joining a school like Stanford, Harvard etc in the MBA program will dramatically improve your chances of success. It will not and that is a huge myth.

3 Juni 201112min

13: Consulting Culture

13: Consulting Culture

This is a topic which is very dear and close to me. In fact, it is why we started Firmsconsulting and run it the way we do. Very, very few people truly understand the culture of management consulting. Many existing consultants also struggle to understand the culture. Consultants are professionals, not business people. I would strongly urge you to listen to this podcast.

28 Maj 201124min

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