702: How to Turn a Profit and Improve Lives in the World's Toughest Places (with Former McKinsey partner, Viva Ona Bartkus)

702: How to Turn a Profit and Improve Lives in the World's Toughest Places (with Former McKinsey partner, Viva Ona Bartkus)

Welcome to an interview with the coauthor of Business on the Edge: How to Turn a Profit and Improve Lives in the World's Toughest Places, Viva Ona Bartkus. In this book, they argue that by entering markets in the world's frontline regions—areas stuck in cycles of violence and extreme poverty—businesses can actually create stability and expand opportunity for communities and corporations alike. Business on the Edge shows how businesses can reduce risks, cut costs, and increase profits, all while creating economic opportunities that transform communities.

Viva Ona Bartkus is Paul E. Purcell Associate Professor at the University of Notre Dame's Mendoza College of Business. She is a former partner at McKinsey & Company and the founder of the revolutionary course Business on the Frontlines.

Get Business on the Edge here: https://rb.gy/a505d2

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837: How to Network with a Senior Partner (Case Interview & Management Consulting classics)

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835: Anecdotes on Poor Networking Calls (Case Interview & Management Consulting classics)

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834: Harsh Partners (Case Interview & Management Consulting classics)

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833: Using Storytelling in Cases (Case Interview & Management Consulting classics)

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832: Five phrases to avoid (Case Interview & Management Consulting classics)

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831: How to Hold Networking Conversations (Case Interview & Management Consulting classics)

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830: Speed is the wrong focus area (Case Interview & Management Consulting classics)

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