Inside the Playbook: Isabel Quinteros on Being a Publicist to TikTok to AI

Inside the Playbook: Isabel Quinteros on Being a Publicist to TikTok to AI

What does it really take to build lasting partnerships between artists, brands, and technology?

In this clip, Isabel Quinteros, SVP at Jen Music AI and former Global Music Partnerships lead at TikTok, reflects on her career journey from PR to tech, sharing lessons from campaigns with J. Cole, and Beyoncé’s Super Bowl performance. She also breaks down how to balance brand expectations with artist needs, and why the best collaborations leave everyone walking away with value.

We dive into case studies like Jessie Reyez’s Jameson partnership and The Weeknd’s VR concert with TikTok, plus explore how AI is shaping the next era of music and brand integration.

This is practical advice and real-world strategy for artists, managers, and brands preparing for the future of music.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/7pcslHOcyo1H9LFh6WMWF8?si=XVoXX_mhSZau35nFFLCu1w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: Tyler Henry on How Being Prepared Got Him A Job At OVO Fest!

Inside the Playbook: Tyler Henry on How Being Prepared Got Him A Job At OVO Fest!

In this clip, Tyler Henry, Artist Manager (PARTYNEXTDOOR, WondaGurl, HARV, Loshendrix), Partner at Range Music, and Co-Founder of the creative hub STURDY, emphasizes the importance of doing your resea...

15 Feb 202512min

Inside the Playbook: Tyler Henry on How PARTYNEXTDOOR wrote Rihanna's HIT Record

Inside the Playbook: Tyler Henry on How PARTYNEXTDOOR wrote Rihanna's HIT Record

In this clip, we delve into what it takes to identify a great artist. Highlighting examples such as Rosalía and PARTYNEXTDOOR, the conversation covers the need for a natural draw to the music, an exce...

15 Feb 202511min

Inside the Playbook: Troy Carter on The Secret How To Grow A Music Artist From Nothing To Something

Inside the Playbook: Troy Carter on The Secret How To Grow A Music Artist From Nothing To Something

Troy Carter, Co-Founder and CEO of Venice Music, shares key strategies for small artists aiming to transition from small venues to larger ones. He emphasizes the importance of building demand in small...

14 Feb 20258min

Inside the Playbook: Troy Carter on The War Between TikTok & Universal Music Group

Inside the Playbook: Troy Carter on The War Between TikTok & Universal Music Group

Troy Carter, Co-Founder and CEO of Venice Music and former artist management of Lady Gaga shares his thoughts on the potential implications, legal disputes, and digital marketing war between Universal...

14 Feb 202516min

Inside the Playbook: Troy Carter on How to Find Music's Future Superstars

Inside the Playbook: Troy Carter on How to Find Music's Future Superstars

In this clip, Troy Carter, Co-Founder and CEO of Venice Music and former manager of global music sensations, Lady Gaga and John Legend, shares invaluable insights into identifying and nurturing extrao...

14 Feb 20256min

The Manager’s Playbook 017: Gavin Sheppard – The Remix Project, Building Creative Ecosystems, Hip-Hop as a Movement, Passion-Based Leadership, and Elevating Talent

The Manager’s Playbook 017: Gavin Sheppard – The Remix Project, Building Creative Ecosystems, Hip-Hop as a Movement, Passion-Based Leadership, and Elevating Talent

In this episode ofThe Manager’s Playbook, we sit down with Gavin Sheppard, co-founder ofThe Remix Project, a cultural incubator that has helped launch the careers of countless artists and creatives. G...

11 Feb 20252h 46min

The Manager’s Playbook 016: T-Minus - Artist Development, Creative Vision, Brand Building, Industry Insights, and the Journey to Longevity

The Manager’s Playbook 016: T-Minus - Artist Development, Creative Vision, Brand Building, Industry Insights, and the Journey to Longevity

In this episode, we sit down with Grammy nominated producer T-Minus to dive into his incredible journey through the music industry. From crafting hits for Drake to shaping the sound of some of the big...

27 Jan 20251h 48min

 The Manager’s Playbook 015: Natalie Prospere – From Social Work to Grammy Awards, Artist Advocacy, Resilience, Building Careers, Music Strategy, and Championing Authentic Voices

The Manager’s Playbook 015: Natalie Prospere – From Social Work to Grammy Awards, Artist Advocacy, Resilience, Building Careers, Music Strategy, and Championing Authentic Voices

Step into the world of Natalie Prosper in this unfiltered, inspiring interview as she reveals her journey from a driven social worker to a trailblazer in the music industry. Natalie shares how her Car...

23 Dec 20241h 55min

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