256: Securing a Trademark | Building a Cidery Part 2

Securing a Trademark

This episode is Part 2 of the series "Building a Cidery". In Part 1 episode 255 "What is a Trademark" and "Why it matters" was presented by attorney Kevin Regan. Both episodes on Trademark Law were originally presented by attorney Kevin Regan at CiderCon 2020.

If you would like to view the power point presentation that Kevin is referring to during this lecture, you will find it as a free download at the Cider Chat Patreon page. While there, please consider becoming a patron of Cider Chat to help keep this chat on the air.

Take the steps to secure your trademark

Brand names and images become a part of an owner's persona. Getting the public emotionally attached to a brand is a good thing and exactly what one might hope to have happen when building a business. Securing one's brand is time well spent.

There are steps that one can take now, whether you have been in business for 20 years or are in the startup phase, to set a solid foundation for your brand. Kevin delivers tips and info to help navigate the key steps to Building a Cidery.

In episode 256, Kevin shares the steps necessary to secure a trademark.

• Common Law Trademarks
• TM vs R on your brand
• Use and Commerce in trademark law
• Intent to Use applications
• Consent agreement with trademarks
• Distinctive Trademarks
  • not generic
• Descriptive Trademark
• Policing your trademark

Contact Kevin Regan

Website: https://lowegrahamjones.com/attorneys/kevin-regan/

Cell: 206 601 -5180

Mentions in this Chat

CiderCon2021 February 3-5, 2021 - A virtual trade conference for the cider industry hosted by the American Cider Association

New York International Cider Competition - February 21, 2021 3rd Annual New York International Cider Competition for commercial makers. Judges are real buyers making this competition stand apart from all others in cider. Send in your ciders now.

Fermentis by Lesaffre -This week's Q&A with Kevin Lane from Fermentis:

• Q: Do you need to rehydrate dry yeast?

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