EEC 142: Why Branding Is So Important When Recruiting?

EEC 142: Why Branding Is So Important When Recruiting?

Amber Hurdle is interviewed by Dr. Katrina Burrus, MCC and discusses the following:

  • Why Branding is so Important When Recruiting?
  • What makes recruiting talent difficult in today's job market environment?
  • Why does the person you interviewed seem so different than when you first interviewed them 6 months ago?
  • How can you best use data to hire talent?
  • How do you align the exterior branding with the interior branding?
Who is Amber Hurdle?

Amber Hurdle is the CEO of Amber Hurdle Consulting, a multi-award- winning talent optimization firm that pioneers using both science and marketing principles to strengthen customers' brands from the inside out. Hurdle helps overcome costly business problems like ineffective recruiting, turnover, underperformance, declining morale and leadership gaps by clearly connecting her clients' people strategy to their business strategy for measurable bottom-line results.

Excellent Executive Coaching Podcast

If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform.

The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself with coaching programs to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

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EEC 420: Sustainable Clinical Practice: How Clinicians Thrive Without Burning Out, with Helen Malinowski

EEC 420: Sustainable Clinical Practice: How Clinicians Thrive Without Burning Out, with Helen Malinowski

Helen Malinowski, LICSW, SEP, is the founder of the Somatic Integration Institute and the Catalyst Collective. She is passionate about supporting clinicians in building sustainable, nourishing practic...

17 Feb 32min

EEC 419: Discover Your Hidden Superpower and Unlock Your Inevitable Outcome, with Randall Thames

EEC 419: Discover Your Hidden Superpower and Unlock Your Inevitable Outcome, with Randall Thames

Randall Thames is an author, CEO, and Executive Leadership Advisor of Inspirit Institute, a Concierge Executive Leader Agency providing bespoke representation for current and aspiring CEOs. How did 8...

10 Feb 20min

EEC 418: Transforming Resistant Leaders Through Embodied Coaching, with Julius Lassalle

EEC 418: Transforming Resistant Leaders Through Embodied Coaching, with Julius Lassalle

Julius Lassalle is a leadership consultant, coach, and author based in Berlin who specializes in Embodied Leadership. After experiencing "Führungsfrust" (leadership frustration) during his 5+ years le...

3 Feb 24min

EEC 417: From Failure to Leadership Success: Swiss International Airlines featuring Lorenzo Stoll

EEC 417: From Failure to Leadership Success: Swiss International Airlines featuring Lorenzo Stoll

If Swissair went bankrupt in the past, Swiss International Airlines in Swiss Romand is beginning to thrive with Lorenzo Stoll, and stay tuned, it is just the beginning. Dr. Katrina Burrus asked what h...

27 Jan 19min

EEC 416: Combating a Public Health Crisis with Dr. Seth Berkley, CEO of GAVI

EEC 416: Combating a Public Health Crisis with Dr. Seth Berkley, CEO of GAVI

Dr. Seth Berkley walks us through his successful leadership journey as CEO of GAVI, the Vaccine Alliance. Tune in to learn more through Dr. Katrina Burrus's questions. What is your leadership strateg...

20 Jan 31min

EEC 415: How to Build a Successful International Law Practice with Xavier Oberson

EEC 415: How to Build a Successful International Law Practice with Xavier Oberson

Swiss law professor Xavier Oberson discusses with host Dr. Katrina Burrus the experiences and challenges to which he now attributes his successful international law practice. Who is Xavier Oberson? Xa...

6 Jan 23min

EEC 414: Leading Swiss Private Banks, Featuring Charles de Boissezon

EEC 414: Leading Swiss Private Banks, Featuring Charles de Boissezon

Charles de Boissezon is past CEO of Geneva headquartered Hinduja Bank, a Private Bank, and brings with him more than 40 years of International banking experience in London, Hong Kong, New York, Geneva...

30 Dec 202524min

EEC 413: Leadership Advice from Dr. Rolf-Dieter Heuer, Past Director General at CERN

EEC 413: Leadership Advice from Dr. Rolf-Dieter Heuer, Past Director General at CERN

Have you ever questioned the very nature of existence? Have you wondered how it all started and what secrets the universe holds? For most of us, these matters are beyond our comprehension. And yet, th...

23 Dec 202519min

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