Building a Cult Fragrance Brand, Staying Profitable, and Brand Loyalty (Carina Chaz)

Building a Cult Fragrance Brand, Staying Profitable, and Brand Loyalty (Carina Chaz)

On today’s episode, I am speaking with Carina Chaz, founder of DedCool. She shares how she built a cult-favorite fragrance brand from scratch—starting with DIY formulations. In this episode, she dives into launching during a pandemic, staying profitable without big funding, and how scrappy beginnings shaped her business approach. Carina also opens up about expanding fragrance into lifestyle products, building genuine brand loyalty, and why community is at the heart of DedCool’s success. Enjoy!


To connect with Carina on Instagram, click HERE.

To connect with Dedcool on Instagram, click HERE.

To check out Dedcool, click HERE.


To connect with Siff on Instagram, click HERE.

To connect with Siff on Tiktok, click HERE.

To learn more about Arrae, click HERE.

To check out Siff’s LTK, click HERE.

To check out Siff’s Amazon StoreFront, click HERE.


This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.


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Produced by Dear Media


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On today’s episode, I am speaking with Cynthia Plotch and Jamie Norwood, co-founders of Winx Health. They open up about the personal stories that sparked their innovations – from chronic UTIs to the a...

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Why We Should All Be Gold Diggers, Building an Empire, and Raising Hardworking Children (Elena Cardone)

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On today’s episode, I’m joined by fitness coach and nutrition expert Liz Plosser to break down everything women need to know about strength training, protein, amino acids, and smart supplementation—es...

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The Truth About Carbs, GLP-1s, Sustainable Results (Harley Pasternak)

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On today’s episode, I’m joined by celebrity trainer and nutrition expert Harley Pasternak to debunk some of the biggest myths around carbs, fat loss, and sustainable health. We talk about why carbs ar...

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Mimi Bouchard, Manifestation Expert: How To Attract More Wealth, Supercharge Your Confidence, Glow-Up Hacks & More (Must Listen!)

Mimi Bouchard, Manifestation Expert: How To Attract More Wealth, Supercharge Your Confidence, Glow-Up Hacks & More (Must Listen!)

Special limited-time offer just for The Dream Bigger listeners. You’ll get a massive discount - but it’s only available through our exclusive link. Not available via the app store. Head to activations...

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