Episode 4: Finding Top-Notch Consultants

Episode 4: Finding Top-Notch Consultants

To build a successful practice you'll need outside guidance from consultants who can you help you with business strategy, technology and marketing. But finding the best people is challenging.

In this episode, we break down the 5 qualities you should look for in every outside consultant that you hire. Marketing consultants are notoriously difficult to find, unless you are looking for opportunistic charlatans and well-meaning fools.

Trustworthiness is the most important quality. But finding someone who can explain things in a straightforward, easily understandable way is crucial too.

Read this blog post for key insights on the 5 qualities, and read this post about scoundrels to avoid.

General Resources

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Thanks to My Sponsor

Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

If there's one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.

Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

Avsnitt(317)

077: Forbidden Keys to Persuasion

077: Forbidden Keys to Persuasion

What do grifters, con-artists and magicians know about persuasion that lawyers don't know, but should? Listen and find out. Here are show notes for this episode: Influence, The Psychology of Persuasion , by Robert Cialdini This 5-star Amazon review gives a nice summary of the six principles in the book. The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding, by Blair Warren Forbidden Keys to Persuasion, by Blair Warren General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice assessment to identify your main strengths & weaknesses. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to My Sponsor Ruby Receptionists Ruby is a virtual receptionist service that provides all of your law firm's callers with first-class service. I used them for my solo practice and they were phenomenal in helping me surprise and delight my callers. I've been enthusiastically recommending Ruby to hundreds of lawyers and they also have been amazed by the quality of service and its affordability. To learn more about Ruby Receptionists' exceptional services (and get a special discount for podcast listeners only) click here. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

17 Dec 201924min

076: Your MBA in Law Firm Management

076: Your MBA in Law Firm Management

The fundamentals of running any kind of business apply to running a law practice, but where can you learn those fundamentals most easily and conveniently? Here are show notes for this episode: The Personal MBA: Master the Art of Business, by Josh Kaufman General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice assessment to identify your main strengths & weaknesses. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to My Sponsor Ruby Receptionists Ruby is a virtual receptionist service that provides all of your law firm's callers with first-class service. I used them for my solo practice and they were phenomenal in helping me surprise and delight my callers. I've been enthusiastically recommending Ruby to hundreds of lawyers and they also have been amazed by the quality of service and its affordability. To learn more about Ruby Receptionists' exceptional services (and get a special discount for podcast listeners only) click here. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

10 Dec 201926min

075: Two Important Things

075: Two Important Things

This episode features two recommendations: a new course on how to get referrals more easily, and how to drastically improve your negotiation skills. Here are links to the resources mentioned in this episode: Never Split The Difference, by Chris Voss TED Talk by Chris Voss (12 mins) Sign Up for my Dec 6th Webinar on *How to Create a Referrals-by-Email Marketing System* (that takes only 30 minutes per month to execute) General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice assessment to identify your main strengths & weaknesses. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to My Sponsor Ruby Receptionists Ruby is a virtual receptionist service that provides all of your law firm's callers with first-class service. I used them for my solo practice and they were phenomenal in helping me surprise and delight my callers. I've been enthusiastically recommending Ruby to hundreds of lawyers and they also have been amazed by the quality of service and its affordability. To learn more about Ruby Receptionists' exceptional services (and get a special discount for podcast listeners only) click here. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

3 Dec 201914min

074: Solo attorney Todd Smith - Appellate Specialist

074: Solo attorney Todd Smith - Appellate Specialist

Todd Smith left a big Texas firm to start a solo appellate practice, and provides insights into the benefits and challenges of making that shift. Here are links to the resources mentioned in this episode: Todd Smith's firm website Westlaw; - legal research used by Todd Microsoft 365 - word processing and email used by Todd Lawmatics; - CRM used by Todd to onboard new clients and send template emails General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice assessment to identify your main strengths & weaknesses. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to My Sponsor Ruby Receptionists Ruby is a virtual receptionist service that provides all of your law firm's callers with first-class service. I used them for my solo practice and they were phenomenal in helping me surprise and delight my callers. I've been enthusiastically recommending Ruby to hundreds of lawyers and they also have been amazed by the quality of service and its affordability. To learn more about Ruby Receptionists' exceptional services (and get a special discount for podcast listeners only) click here. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

26 Nov 201942min

073: Improve your law practice in 2020

073: Improve your law practice in 2020

Here are the resources mentioned in this episode: Recording of Webinar with Ernie: Uplevel Your Practice in 2020 My New Course: The Trusted Lawyer - A Simple "Referral Marketing by Email" System E-Myth Revisited, Michael Gerber The 80/20 Rule, (podcast episode & show notes) The 3 R's of Referral Marketing, (blog post) Mike Kim's 2-part email template (for getting referrals via regular emails) Mike Kim's BrandYou podcast episode 202 (where he explains how to use the emails to start an email newsletter) Exactly What to Say: The Magic Words for Influence & Impact, by Phil M Jones TextExpander; (simple, powerful automation for text snippets and longer form documents) Typography for Lawyers, by Matthew Butterick (step-by-step guidance on how to set up templates for stationery, pleadings, contracts, business cards etc.) ConvertKit (email automation service for sending out volume email, and for scheduling) General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice assessment to identify your main strengths & weaknesses. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to My Sponsor Ruby Receptionists Ruby is a virtual receptionist service that provides all of your law firm's callers with first-class service. I used them for my solo practice and they were phenomenal in helping me surprise and delight my callers. I've been enthusiastically recommending Ruby to hundreds of lawyers and they also have been amazed by the quality of service and its affordability. To learn more about Ruby Receptionists' exceptional services (and get a special discount for podcast listeners only) click here. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

19 Nov 201938min

072: Attention to Automation

072: Attention to Automation

Automation can change your practice in astonishing ways, but too many lawyers are stymied in trying to leverage its power. The key to fully harnessing the power of automation is learning how to pay attention to opportunities to automate. Once you start seeing the many opportunities to make work happen automatically you'll become exponentially more efficient, and way less stressed out. General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice assessment to identify your main strengths & weaknesses. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to My Sponsor Ruby Receptionists Ruby is a virtual receptionist service that provides all of your law firm's callers with first-class service. I used them for my solo practice and they were phenomenal in helping me surprise and delight my callers. I've been enthusiastically recommending Ruby to hundreds of lawyers and they also have been amazed by the quality of service and its affordability. To learn more about Ruby Receptionists' exceptional services (and get a special discount for podcast listeners only) click here. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

12 Nov 201919min

071: Simplify Your Practice (to make it run smoother, and be more enjoyable)

071: Simplify Your Practice (to make it run smoother, and be more enjoyable)

If you want to simplify your practice you need to be realistic. It's important to work from a plan as much as possible, so you can keep the overall process in mind easily. If you want the blueprint/framework I created you can click here to download it now. And below I've listed the various resources that I mentioned: Free to Focus, by Michael Hyatt (includes discussion of mapping out your ideal week) Typography for Lawyers, by Matthew Butterick (step-by-step guidance on how to set up templates for stationery, pleadings, contracts, business cards etc.) Acuity Scheduling (automate the scheduling of various kinds of appointments; all you have to do is be there on time) TextExpander; - (powerful text automation for email signatures to complex forms) General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice assessment to identify your main strengths & weaknesses. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to My Sponsor Ruby Receptionists Ruby is a virtual receptionist service that provides all of your law firm's callers with first-class service. I used them for my solo practice and they were phenomenal in helping me surprise and delight my callers. I've been enthusiastically recommending Ruby to hundreds of lawyers and they also have been amazed by the quality of service and its affordability. To learn more about Ruby Receptionists' exceptional services (and get a special discount for podcast listeners only) click here. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

5 Nov 201922min

070: Transform your firm by working more ON your business

070: Transform your firm by working more ON your business

Here are some resource links for things mentioned in the podcast Download the 10-part LawFirm Autopilot framework Check out the LawFirm Autopilot course. General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice assessment to identify your main strengths & weaknesses. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to My Sponsor Ruby Receptionists Ruby is a virtual receptionist service that provides all of your law firm's callers with first-class service. I used them for my solo practice and they were phenomenal in helping me surprise and delight my callers. I've been enthusiastically recommending Ruby to hundreds of lawyers and they also have been amazed by the quality of service and its affordability. To learn more about Ruby Receptionists' exceptional services (and get a special discount for podcast listeners only) click here. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

29 Okt 201936min

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