Ep. 54: From Startup Vision to Global Scale: The Seedtag Story

In this special panel episode of the AdTech Heroes podcast, streamed live from Cannes in partnership with ExchangeWire, our host, Dal Gill, VP of Global Partnerships at Seedtag, is joined by industry experts to discuss our topic: ‘Beyond the Labels: Breaking Stereotypes in Advertising.’  Tune in as our guests explore the power of inclusive advertising, unmasking the biases that influence ad campaigns, & discussing the impact they have on our society. Hear from industry experts, thought leaders, & creative minds who are at the forefront of reshaping the advertising landscape. Get ready to dive into the complexities of advertising, providing a platform to discuss the transformative potential of inclusive & diverse messaging.

28 Juni 202354min

In this episode, our host Dal sits down with Melissa Blaha (Head of Product, Data and Analytics at Finecast) to discuss technology within the AdTech industry. During the conversation, they discussed: ✅ How technology has changed in AdTech over the years. ✅ Championing females in technology. ✅ How addressable tv has benefited from technology in AdTech.

8 Juni 202343min

In this episode, our host Dal sits down with Katie Grosvenor (Chief Engagement & Growth Officer) to discuss how the agency sector has evolved over the years. --- During the conversation, they discussed: --- ✅ How styles of working have changed. --- ✅ How agencies can retain top talent. --- ✅ The importance of mentorship.

17 Maj 202345min

In this episode, our host Dal sits down with Tony Marlow (Chief Marketing Officer at LG Ad Solutions) to discuss Connected TV and how viewership is shifting. --- During the conversation, they discussed: --- ✅ Tony's career and his journey to being CMO. --- ✅ The evolution of Connected TV. --- ✅ LG's ad solution and what makes it unique.

20 Apr 202342min

In this episode, our host Dal sits down with Bichoï Bastha (Chief Revenue & Business Officer at Dailymotion) to discuss the evolution of Dailymotion as a business.  --- During the conversation, they discussed:  --- ✅ The history of Dailymotion and how it's evolved as a business. --- ✅ Dailymotion's key differentiator and how it competes with sites like YouTube.  --- ✅ How they built their AdTech platform.

22 Feb 202340min

In this episode, our host Dal sits down with Clare Ritchie (SVP Global Head of Programmatic & Inhousing at Omnicom Media Group) to discuss the complexities that exist within the advertising industry. --- During the conversation, they discussed: --- ✅ Clare's journey into the advertising industry (from print to digital) --- ✅ The vital role of agencies to help simplify that complexity.   --- ✅ Advice for newcomers into the advertising industry.

2 Feb 202343min

In this episode, our host Dal sits down with Bharat Khatri (Chief Digital Officer, APAC at Omnicom Media Group) to discuss the opportunities that come out of cookie depreciation.  --- During the conversation, they discussed: --- ✅ The similarities across the APAC region.  --- ✅ The shift across the industry to attention metrics.  --- ✅ The opportunities of cookie depreciation.

11 Jan 202345min

In the latest episode of the AdTech Heroes podcast, our host Dal sits down with Alex Thomas (Brand & Safety at groupM) to discuss the Metaverse and what it means for brands.  --- During the conversation, they discussed: --- ✅ The definition of the "Metaverse" and how we've got here (Web 1.0, Web 2.0 & Web 3.0) --- ✅ The types of activations brands are using in the Metaverse. --- ✅ Brand & human safety in the Metaverse.

24 Nov 202244min