Mandala Tequila - Humberto and Craig

Mandala Tequila - Humberto and Craig

Today's guests are Humberto Ibarra and Craig Cartozian, co-founders of Mandala Tequila. If it feels like tequila is in a golden age right now, you're not imagining things. Between the plethora of tequila varieties, celebrity-owned companies, and competition from its cousin mezcal, walking down the tequila aisle of a liquor store is sure to present you with any number of options. So if you're a tequila company, how do you stand out? First, you need a good product. That should go without saying. Then, you need an eye-catching vessel. If you're at a store that sells Mandala, it's unlikely that you'll miss them. They've got the most ornate ceramic bottles you've ever seen, decorated by hand and featuring designs that celebrate Mexican folklore and culture. Of course, it doesn't hurt that what's inside the bottle is also just as memorable. Mandala's journey hasn't all been sun-kissed though, as they very nearly failed to find a foothold in the crowded tequila market.

Listen in as we cover everything from how they created their own niche by going against conventional wisdom in releasing their extra añejo first, the initial challenges of convincing restaurants to stock their product, and why there's no shortcut to success in the tequila market…unless you happen to be The Rock.

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Above Board - Nicole & Brent Slone

Above Board - Nicole & Brent Slone

Today on Startup to Storefront, we're diving into the story of Nicole and Brent Slone, the San Diego couple behind Above Board Liqueurs, the award-winning brand that is reinventing what cocktails can ...

2 Sep 202530min

Mason Dixie Foods - Ayeshah Abuelhiga

Mason Dixie Foods - Ayeshah Abuelhiga

On today's episode of Startup to Storefront we're sitting down with Ayeshah Abuelhiga, the founder of Mason Dixie, the brand making comfort food clean and convenient. In 2014, she set out to prove tha...

26 Aug 202530min

Darren & Phillip - Brian Nolan

Darren & Phillip - Brian Nolan

Today on Startup to Storefront, we're sitting down with Brian Nolan, a lifelong entrepreneur and the co-owner of Darren & Phillip, a purpose-driven pet brand known for its premium matching apparel for...

19 Aug 202538min

Project ReWear - Kimberly Lau and Linda Young

Project ReWear - Kimberly Lau and Linda Young

Today's guests are Kimberly Lau and Linda Young, co-founders of Project ReWear, a sustainable kids' clothing brand proving that profitability and purpose can go hand in hand. Kim spent 24 years in wea...

13 Aug 202538min

Map Labs - Evan Oder

Map Labs - Evan Oder

Today on Startup to Storefront, we are diving into one of the most overlooked growth channels for restaurants and local businesses: Google Maps. Most business owners do not realize how much their Goog...

5 Aug 202540min

Brami - Aaron Gatti

Brami - Aaron Gatti

Today's guest is Aaron Gatti, founder of Brami, the fastest growing pasta brand in the U.S. Aaron's story begins on a small farm in southern Italy, where he spent childhood summers with his grandparen...

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Iggy Rodriguez - Life After The Bachelorette

Iggy Rodriguez - Life After The Bachelorette

On this week's episode of Startup to Storefront, we sit down with Iggy Rodriguez, whose career spans the intersection of sports, entertainment, and business. From leading partnerships at the LA Dodger...

22 Juli 202547min

Daniel Bennet - DX Creative

Daniel Bennet - DX Creative

We're sitting down with Daniel Bennett, a Los Angeles based digital creator and Head of Creative at his own media agency. Daniel has led social strategy for some of the biggest names in entertainment ...

15 Juli 202528min

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