Aura Bora - Paul Voge (as seen on Shark Tank)

Aura Bora - Paul Voge (as seen on Shark Tank)

The past decade has seen a meteoric rise in the popularity of sparkling water. The convenience of at-home soda streams gave way to La Croix, which in turn gave way to White Claw. Carbonated water isn't exactly new; in fact, it's much older than you'd likely guess. It was first invented in 1767 by suspending a bowl of water above a beer vat. The beverage has come a long way since then, highlighted by both small tweaks and huge leaps forward. Our guest today is Paul Voge, co-founder of Aura Bora. In today's consumer market, there are staples like Lays' chips, Skippy peanut butter, or La Croix sparkling water. Before long, a new brand comes along with the intent to disrupt the market, like Kettle chips or Justin's peanut butter. Paul created Aura Bora to be that sparkling water category disruptor. Since creating it, he's gained some notable fans, including Robert Herjavec, who closed a deal with Aura Bora on Shark Tank early last year.

Listen in as we cover everything from how Paul told a white lie to get on the shelves of Whole Foods, why the Shark Tank audience is a perfect representation of the country, and why you should never drink essential oils.

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Above Board - Nicole & Brent Slone

Above Board - Nicole & Brent Slone

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Darren & Phillip - Brian Nolan

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Project ReWear - Kimberly Lau and Linda Young

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Map Labs - Evan Oder

Today on Startup to Storefront, we are diving into one of the most overlooked growth channels for restaurants and local businesses: Google Maps. Most business owners do not realize how much their Goog...

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Iggy Rodriguez - Life After The Bachelorette

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Daniel Bennet - DX Creative

Daniel Bennet - DX Creative

We're sitting down with Daniel Bennett, a Los Angeles based digital creator and Head of Creative at his own media agency. Daniel has led social strategy for some of the biggest names in entertainment ...

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