Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)

Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)

In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money.

You’ll discover:

✅ The 2 Meta Ads strategies (Purchase vs. Proxy Events)

✅ How to test creatives the smart way (and avoid rookie mistakes)

✅ Scaling tactics: budgets, duplicating campaigns & targeting geos

✅ Why ROAS is the only metric that matters long-term

This is your Web2App Funnels 201 — the exact playbook to scale your Meta Ads profitably 🚀

Meta Business Partner specializing in web2app funnels🔗 Learn more at: https://web2wave.com

You can also watch this video here: https://www.youtube.com/watch?v=isarOCLy6HQ

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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686: How Google Play Ratings Affect Rankings with Sapan Agarwal

686: How Google Play Ratings Affect Rankings with Sapan Agarwal

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684: Growing Downloads for an AR Ruler app with James Dale

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How App Store Reviews Impact Rankings

How App Store Reviews Impact Rankings

Want to know how app store reviews impact your keyword rankings? Well, I'm going to show you a really cool case study where I went from 128 into the top 10 for a keyword in a matter of just 1 day. Stay tune. Watch Video on YouTube and Subscribe to our Channel https://youtu.be/eZ-k61t8cbE

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683: Live Ops Strategies for Mobile Games with Oliver Kern

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Coming up today's guest is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. We do a complete deep dive on live ops for games and examples that would work even for casual games. Also, he shares his thoughts on why indie devs are the future of the app economy. Oliver Kern is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. Next to that, he is board advisor for a number of mobile games companies and mentor at Game Founders.

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How to Spy on Your Competitor’s Ads

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682: How to Make Money with Android Games with Nawfiljan C

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13 Sep 201825min

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