The Hard Way With Joe De Sena6 Jan 2015

001: Nicole DeBoom Won an Iron Man in a Skirt then Made it a Business

Nicole Deboom is the epitome of "following your passion." Her triathlon passion transformed her life. It was how she met her husband who was the inspiration for her endeavors. It also led her to the epiphany that gave birth to a pioneering running skirt business and inspired her when she needed a winning approach to success. Even with limited experience, she found a nontraditional approach that thrived. Despite naysayers, her first victory in a triathlon launched an athletic apparel revolution.

Lessons:
1. Entrepreneurs must have 100% belief in their ideas or they won’t make it.
2. Get comfortable being uncomfortable.
3. To be successful, break down long runs into short achievable gains.

Panel Notes:
Joe Desena: Nicole is awesome. I love the fact that she met me so early in the morning, is a mom, an entrepreneur and an endurance athlete who wins Ironmans. It’s very rare to see the complete package when studying success, but she has it.

Col. Nye: Party girl turned professional, entrepreneur. The point is, inspiration can be found anywhere at anytime. All things are possible with passion, belief in yourself, focus, vision, and a strong support system.

Sefra Alexandra: When you approach life with a “problem is the solution” or “every obstacle may be overcome” mentality, then creative ways that increase productivity and efficiency bubble to the surface. Nicole brilliantly identified the niche of sport skirts. What area of life can you help design and streamline?

Johnny Waite: She knew she had "it" in her, just not for triathlon. It's important to find what your "it" is! Pick one thing to focus on until you get it dialed in. Don't spread yourself thin.
Success takes longer and costs more than you expect. Get comfortable with being uncomfortable and take an "aid station to aid station" approach rather than worrying about the finish line.

Searchable Terms: Nicole Deboom, entrepreneurship, women entrepreneurs, triathlon, skirt sports, running, running skirts, business plans, running epiphanies

Watch the video episode at http://spartanuppodcast.com/

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