1. What's Tech for Non-Techies?

Did you wake up today thinking that you really want to use a cup? No! Because you are not insane. You woke up thirsty, and then used a cup. That distinction sounds obvious. But many founders and inves...

12 Aug 15min

The number of non-technical founders running billion-dollar companies increased four times between 2013 and 2023. Not because the technology got easier — though it did. But because investors finally f...

5 Aug 40min

Many non-technical founders don't lose money in one big mistake — they lose it in four small stuck points that all feel completely reasonable at the time. In this episode, Sophia walks through the fou...

29 Juli 20min

What is Nvidia actually worth? You could look at their factories, their hardware, their staff. But their most valuable assets — the patents, the processes, the institutional knowledge — don't appear a...

22 Juli 15min

If building products isn't your competitive advantage anymore, then what is? Listen to this episode to find out. AI means that everyone can now build (and everyone can copy). So to succeed today, you ...

15 Juli 17min

You can hit your financial goal and destroy your business. You can be surrounded by fans, but none of them become customers. This is demoralising, and it happens when you're measuring the wrong thin...

8 Juli 21min

You can be invisible with brilliant ideas. Or you can be everywhere with nothing worth saying. Neither works. In the age of AI, the barrier to building things has collapsed. The tools exist. The acce...

1 Juli 23min

Most corporate leaders say they want innovation. What they actually reward is the opposite. And then one day — usually the moment someone gets promoted to the top — the rules change. Suddenly you need...

24 Juni 18min