85. "Don't be afraid of the tech," lessons from a non-technical founder

85. "Don't be afraid of the tech," lessons from a non-technical founder

Nasi Rwigema doesn't have a background in software, but that didn't stop him from building his tech platform: Umwuga, a social network for blue collar workers in South Africa. To his surprise, he found that figuring out what people want is much harder than learning about tech.

Nasi is one of Sophia's students from London Business School. He took her course three years ago, and used his knowledge, network and resilience to build his platform.

If you have an idea for a tech venture, as a founder or a corporate innovator, or you want to invest in tech businesses, but don't have a tech background, this episode is for you.

Learning notes from this episode:

  • "Don't be afraid of the tech and don't let not having a tech person hold you back," says Nasi. "Instead, focus on the customer and the problem you are solving."
  • Show traction from the start. This doesn't necessarily mean revenue or explosive user growth. It means doing whatever you can to solve the problem for the customer.
  • Outsourcing is a great way to build your product. Your needs will change as you grow, and a good product studio will be able to help you scale up your team. For advice on how to hire great product teams, get Sophia's e-book: How To Hire Your Product Team & Go From Idea To App: The Non-Technical Founder's Guide

To learn the core concepts Nasi learnt from Sophia to build his business, join this FREE class:

Break Into Tech: Masterclass For Non-Technical Founders

Join the Tech for Non-Techies membership community. As a community member, you'll get:

  • Monthly coaching with Sophia Matveeva
  • Live masterclasses with global experts
  • Supportive Online Community
  • Library of masterclasses
  • Exclusive Resources & Perks

Learn more and sign up at https://www.techfornontechies.co/membership

Say hi to Sophia on Twitter.

Following us on Facebook and Instagram will make you smarter.

Avsnitt(302)

301. How to catch the next tech investment wave

301. How to catch the next tech investment wave

Whether you're starting a tech venture or investing in one, you need to understand how to spot the next tech investment trend. Why? Because if your venture or your portfolio is riding the wave of a ...

29 Apr 27min

300. 6 lessons from 6 years of Tech for Non-Techies

300. 6 lessons from 6 years of Tech for Non-Techies

Six years of building a global business teaches you things no business school will. What actually drives revenue. What wastes your time. What you wish someone had told you before you started. In this ...

22 Apr 23min

299. You don't have to know how to code to start a tech company with Sophia Matveeva

299. You don't have to know how to code to start a tech company with Sophia Matveeva

This episode comes from Sophia's recent appearance on Scott Ritzheimer's Start, Scale and Succeed podcast — and it's one of the clearest walkthroughs of the Tech for Non-Techies methodology she has ev...

15 Apr 22min

298. Inside the gaming industry: what every business leader should know

298. Inside the gaming industry: what every business leader should know

The gaming industry generates more revenue than music and film combined. It is the birthplace of innovations now used across entertainment, advertising, and AI. It is a fantastic sector for non-techn...

8 Apr 22min

297. The fundraising mistakes that haunt founders for years

297. The fundraising mistakes that haunt founders for years

Giving away 10% of your company before you have a product might seem like a reasonable price for mentorship and introductions. But do the math at exit, and you get a very different story. In this ep...

1 Apr 42min

296. What is coding, really? A non-techie's guide

296. What is coding, really? A non-techie's guide

If you've ever nodded along while someone talked about coding — secretly having no idea what they actually meant — this episode is for you. This is one of our most listened to episodes, and it's easy...

25 Mars 20min

295. You are your biggest investor - think like one

295. You are your biggest investor - think like one

Your time, energy and capital are all scarce resources. Each has an opportunity cost. And yet many founders make decisions about their ventures based on excitement rather than evidence — committing a...

18 Mars 12min

294. Product development is the new business literacy

294. Product development is the new business literacy

In the 20th century, financial literacy was essential. In the 21st century, it's product development. AI has made building faster and cheaper—which means more bad bets are being made at higher speed...

11 Mars 18min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
avanzapodden
badfluence
uppgang-och-fall
svd-tech-brief
bathina-en-podcast
fill-or-kill
lastbilspodden
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
tabberaset
24fragor
kapitalet-en-podd-om-ekonomi
rss-kort-lang-analyspodden-fran-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon