The CEO of ELEIKO — Real Chalk #98

Eleiko is a world-leading supplier of professional weightlifting, powerlifting and strength training equipment. There's a strong chance you've seen an Eleiko bar in a gym at some point and said, "wow, this is really nice!" And then you actively searched for that bar, every time you returned. They are considered the Ferrari of weightlifting equipment. And after spending a week at the facility in Sweden I could not agree more as to why!

The history and energy that floats around the Eleiko facility in Halmstad Sweden is truly unlike anything I have ever experienced before. The process of making a single piece of equipment is so extensive and impressive that it truly looks and feels like a piece of art. I use to love their equipment, but now I am truly obsessed!

CEO Erik Blomberg describes the company's mission —

"We work to make people stronger so they can perform better, in sports and in life."

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Show notes: http://www.shruggedcollective.com/rc-eleiko

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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

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