SaaStr 176: What SaaS Startups Need To Raise A Series A Today, Why We Need A New Framework To Think About SaaS Multiples and How "The Rule of 40" Changes with Scale with Kristina Shen, Partner @ Bessemer Venture Partners

Kristina Shen is a Partner @ Bessemer Venture Partners, one of the world's leading venture funds with a portfolio including the likes of Pinterest, Skype, Box, LinkedIn, Yelp and many more incredible companies. As for Kristina, she serves on the boards of DoubleDutch, Glint, Retail Solutions and Zoosk and is also a board observer with RainforestQA, Vidyard, Gainsight and ServiceTitan. Kristina is also one of the best data gurus as the co-author of Bessemer's State of the Cloud 2016 and 2017 and Bessemer 10 Laws of Cloud, which captures the top trends among leading public and private cloud computing and enterprise mobile companies. Due to Kristina's success she has been named to both Forbes and Business Insider's 30 Under 30 in 2014 and 2016, respectively.

In Today's Episode You Will Learn:

• How Kristina made her way into the world of cloud investing and came to be the data guru for much of the cloud landscape?
• What does Kristina fundamentally mean when she states the key question is, is there velocity in this SaaS business? Is velocity just about revenue or ARR growth? How can startups present real velocity with their sales funnel? How can startups present further velocity through their SQL process?
• Why does Kristina believe that "private SaaS multiples are not expensive and we need a new framework"? What makes the existing framework inaccurate? What does this mean for the way Kristina assess ARR multiple and growth rates? How does this framework alter Kristina's perception of the often hailed "Rule of 40"? How does it change with scaling?
• What are the core elements Series A SaaS investors focus on today? With regards to revenue benchmarks for the A round, where do they need you to be both on the low and high end? Where do Series A investors expect startups to be for y/y ARR growth?
• What core metrics are required to successfully raise your Series B in SaaS today? What does Kristina think is the fundamental difference between Series A and B today in SaaS? What can founders do to show repeatability and reliability of revenue streams as they move into the B round?

60 Second SaaStr?

1. What does Kristina know now that he wishes he had known at the beginning?
2. Questions from Jeremy Levine: What would Kristina like her legacy to be as an investor in 20 years time?
3. What keeps Kristina up at night?
4. Is it worse to see an amazing deal and pass on it or to have never seen it at all?

Read the full transcript on our blog.

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Jason Lemkin

Harry Stebbings

SaaStr

Kristina Shen