#28: Should You Do a Black Friday Sale in Your Photography Business?

#28: Should You Do a Black Friday Sale in Your Photography Business?

Hey I hear you. 2020 has been a dumpster fire for everything you planned. So you might be thinking, what do I have to lose? I'll have a black Friday sale in my photography business to try to recover. I mean who doesn't love BLACK FRIDAY, right? Especially when you can score a $850 tv for 200 bucks. ! So why not jump in on it to the doorbuster dash and grab some of the money being thrown around for your photography business? And that really is a logical argument, especially this year, but there's more to it than that. So hear me out. This topic is a hot one….especially because Black Friday is FUN. That feeling you get when you load up on 3 pair of jeans and 2 sweatshirts for 85% off….it's pretty awesome! But let me tell you, having a Black Friday sale in your photography business is a terrible idea if you're boutique or have the desire to ever go boutique. I'm not going to sugar coat this. I have strong opinions so today I'm going to dig into what NOT to do on Black Friday and what to do instead.

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Avsnitt(334)

#334: I Studied 1,000 Top Photographers — Here's How They Actually Make Money

#334: I Studied 1,000 Top Photographers — Here's How They Actually Make Money

Tired of hearing "just post more" or "run Facebook ads"? The data on 1,000 profitable photographers says that advice is wrong. In this episode, Sarah breaks down what she found after analyzing data fr...

22 Sep 11min

#333: She Borrowed From Her Kids' College Fund. One Month Later She Made $10,000

#333: She Borrowed From Her Kids' College Fund. One Month Later She Made $10,000

What if the investment that scares you most is the one that changes everything? This week on the Joycast, Fort Worth photographer Leyla Padalecki shares how grief, an empty studio, and borrowing from ...

16 Sep 18min

#332: I'm Begging You to Start Charging More for Your Photography

#332: I'm Begging You to Start Charging More for Your Photography

If no one's booking at your current prices, raising them probably sounds completely backwards. But what if your prices aren't actually the problem? This week on the Joycast, Sarah Petty breaks down wh...

8 Sep 10min

#331: 5 Things I Don't Waste Money On as a Professional Photographer

#331: 5 Things I Don't Waste Money On as a Professional Photographer

Have you ever looked around your business and wondered if you're spending money on things that feel "professional," but aren't actually helping you grow? It's easy to believe success comes from buying...

1 Sep 15min

#330: HOW TO BUILD A $1,000-A-DAY PHOTOGRAPHY BUSINESS WITH FEWER CLIENTS

#330: HOW TO BUILD A $1,000-A-DAY PHOTOGRAPHY BUSINESS WITH FEWER CLIENTS

$1,000 a day from photography might sound like it requires more sessions, longer hours, and giving up your nights and weekends. But what if the path to more income is actually serving fewer clients? I...

25 Aug 15min

#329: The Only 5 Marketing Strategies Boutique Photographers Need

#329: The Only 5 Marketing Strategies Boutique Photographers Need

You're marketing everywhere, but the bookings still aren't coming. The problem may not be how much you're marketing, but whether you're attracting the right people. In this episode of the Worth Every ...

18 Aug 9min

#328: How Photographers Are Making Six Figures With Cheap Gear

#328: How Photographers Are Making Six Figures With Cheap Gear

Do you ever catch yourself thinking, "If I just had better gear, then I could finally charge what I'm worth?" It's one of the biggest lies photographers believe, and it's keeping too many talented art...

11 Aug 10min

#327: Laid Off, Then $9,500 Richer From a Single Client

#327: Laid Off, Then $9,500 Richer From a Single Client

What if getting laid off wasn't the end of your story, but the beginning of building a business no one could take away? If you've ever wondered whether you're truly "good enough" to charge premium pri...

4 Aug 21min

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