Four Segments of New Business
2Bobs—with David C. Baker and Blair Enns6 Juni 2018

Four Segments of New Business

Blair and David come up with descriptive words that help clarify each of the four parts of what David calls the "pantheon" for new business: positioning, lead generation, sales, and pricing.

Pricing Creativity: A Guide to Profit Beyond the Billable Hour

Mastering the Value Conversation podcast episode

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