Fraudulent Ads and Dirty Data

Fraudulent Ads and Dirty Data

This week on #TheBraveMarketer Podcast, Dr. Fou, Cybersecurity and Ad Fraud Investigator, discusses his research on ad fraud reporting, brand safety threats and ways marketers can mitigate their risk. Dr. Fou helps his clients increase the productivity of their ads by detecting and mitigating ad fraud and waste. He's also a digital marketer of 25 years and regularly contributes to Forbes. Previously Dr. Fou was the Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical devices, and healthcare clients.

In this episode of The Brave Marketer Podcast, we discuss:

  • Brand safety threats when advertising
  • Uber's $6m ad fraud settlement
  • How marketers can mitigate their ad fraud exposure

About this show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

This week's Brave Pick of the Week is Gala Games. Check out their website here.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(221)

Building Zcash to Last a Hundred Years

Building Zcash to Last a Hundred Years

Mark Henderson, Engineering Manager at Shielded Labs, shares what it looks like to build privacy infrastructure on a hundred-year time horizon. He also breaks down two of Shielded Labs' most significa...

7 Okt 37min

The Barista Knows Your Salary: The Hidden Cost of On-Chain Payments

The Barista Knows Your Salary: The Hidden Cost of On-Chain Payments

Howard Wu, CEO of Provable and Shield Wallet, makes the case that full, on-chain transparency was never a design principle—it was a limitation that mainstream finance cannot build on. He draws a direc...

30 Sep 36min

The Fund Structure That Could Replace the ETF

The Fund Structure That Could Replace the ETF

Juan Leon, Senior Investment Strategist at Bitwise Asset Management, returns to the show to share how much the convergence of traditional finance and on-chain infrastructure has accelerated since our ...

23 Sep 27min

Why Meta Threw Out the Interviewing Playbook

Why Meta Threw Out the Interviewing Playbook

Danit Nativ Navon, Senior Software Engineering Manager at Meta, unpacks how the company became the first major tech firm to build AI-enabled coding interviews. She breaks down the process of rethinkin...

16 Sep 24min

How a Solana NFT Project Landed on Amazon Prime

How a Solana NFT Project Landed on Amazon Prime

Andrew Pelekis (CEO of HEEBOO) and Nicholas Cabana (Co-Founder of Claynosaurz and Chief Creative Officer at HEEBOO), break down how a Solana-based digital collectibles brand and a small team of Hollyw...

9 Sep 40min

Beyond the Yield: What Staking Is Really About

Beyond the Yield: What Staking Is Really About

David Kinitsky, Chief Corporate Development Officer at Everstake, shares what distinguishes this cycle of enterprise crypto adoption from every previous one, and why the shift matters. He explains why...

2 Sep 23min

Why Non-Dollar Stablecoins Might Strengthen the Dollar

Why Non-Dollar Stablecoins Might Strengthen the Dollar

Navin Vethanayagam, Chief Brain of IQ and Co-founder of KRWQ, unpacks his "Stablewoods" theory: why non-dollar stablecoins like KRWQ, the first Korean won stablecoin, may end up reinforcing dollar dom...

26 Aug 33min

What Binance.US Is Betting on Next in American Crypto

What Binance.US Is Betting on Next in American Crypto

Steve Gregory, CEO of Binance.US, shares what it actually takes to bring a compliant crypto exchange product to market in the US. He explains how his background as a compliance lawyer shapes the way h...

19 Aug 20min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
varvet
rss-borsens-finest
badfluence
uppgang-och-fall
rss-dr-bjorklund
24fragor
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
avanzapodden
bilar-med-sladd
fill-or-kill
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
lastbilspodden
tabberaset
kapitalet-en-podd-om-ekonomi
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon