The Brave Technologist6 Apr 2022

Crypto Utility: What's Still Missing from the Crypto Ecosystem?

Aaron Schneider, Business Development and Partnerships at Bitpay, discusses ways that crypto can become more useful in order to maintain its relevance into the future. He shares what Bitpay is doing differently to solve this with e-commerce, along with the challenges they're up against in transitioning to crypto as a mainstream form of payment. In this episode we discuss:

Trends in fintech marketing and how to attract millennials and gain production adoption
Launching Lamborghini's first-ever NFT collection
The benefits for merchants in switching over to crypto as a payment method
How "accepting crypto" is a marketing opportunity for brands and examples of how brands like Newegg took advantage

Guest Bio:

Aaron Schneider Business Development and Partnerships at Bitpay - the largest cryptocurrency payments gateway. Aaron has been in the eCommerce, fintech, and payments industry for over 22 years. BitPay is compatible with 95 crypto wallets and 13 cryptocurrencies and enables merchants to accept crypto payments with no volatility risk. BitPay also helps merchants with crypto disbursements/payouts/crypto rewards programs. Aaron is also co-author of the Better Business Book Volume 2. (available on Amazon).

------------------------------------------------

About this Show:

The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.

Music by: Ari Dvorin

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(213)

The Enterprise AI Mistake Most Companies Will Regret

Joel McKelvey, VP of Product Marketing at Glean, shares why the enterprises winning with AI right now aren't the ones chasing the latest model—they're the ones who got their context layer right first....

12 Aug 25min

Why Most Enterprise AI Projects Never Make It to Scale

Natalia Konstantinova, Lead Enterprise Architect in AI at Natwest, shares why most enterprise AI projects don't fail because of the technology, they fail because organizations skip the foundations. Sh...

5 Aug 21min

The Global Fight for Free Speech Starts With a Hamster

Preston Byrne, Tech & Free Speech Lawyer at Byrne & Storm, P.C., shares how a small American imageboard became the first test case for whether foreign governments can legally force American companies ...

29 Juli 41min

How to Know When Personalization Becomes Creepy (AI Summit LDN)

Dr. Mohsen Ghasempour, Chief AI Officer at Kingfisher, unpacks why the most dangerous thing a company can do with customer data is use all of it. He explains how a global, multi-brand retailer can dra...

22 Juli 22min

What Counter-Terrorism Taught the NFL About Cyber Risk

Kam Karaji, Director of Cyber Security & Risk Management at the NFL, shares what 13 years in counter-terrorism and criminal intelligence taught him about protecting high-stakes environments, and discu...

15 Juli 18min

How a 200-Year-Old Bank Deploys AI Agents

Andy McMahon, Principal AI Engineer at Barclays, shares how a 200-year-old bank is deploying autonomous agents inside one of the most heavily regulated environments in the world. He argues that observ...

8 Juli 26min

LIVE FROM THE AI SUMMIT LDN: Inside Sony AI's Bet on Open Research

Fred Gifford, Strategy Lead and Sr. Product Manager at Sony AI, shares how his team is building knowledge graphs from academic literature to predict new biomedical relationships and accelerate drug di...

1 Juli 22min

Pandora: How Much Freedom Should a Shopping Agent Have? (AI Summit LDN)

Riccardo Arnaldi, Agentic AI Product Manager at Pandora, shares what it actually looks like to build and scale a brand-facing LLM shopping agent live with millions of customers. He explains why too mu...

24 Juni 22min