How eToro is Making Crypto Trading More Social

How eToro is Making Crypto Trading More Social

Brad Michelson, Head of US Marketing team at eToro, discusses the unique social features their platform offers in an effort to reduce intimidation and attract new investors into crypto trading. He also shares his thoughts on the biggest challenges with crypto marketing and the effective strategies they've implemented to overcome them. In this episode we discuss:
  • What makes the eToro marketplace different from any other crypto trading platform on the market
  • CryptoBowl: how brands like eToro and Crypto.com took over the Superbowl this year
  • The clever way eToro used Twitter and its integration with Giphy to increase the performance of their ads
  • How to leverage online communities like Discord, Telegram, and Signal for crypto marketing

Guest Bio:

Brad Michelson is the Head of US Marketing team at eToro, a global social trading platform with over 27 million global users. He is a digital marketer with over ten years of experience taking finTech and e-commerce brands to market. Previously, Brad worked as the Director of Marketing at BlockFi.

------------------------------------------------

About this Show:

The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.

Music by: Ari Dvorin

Avsnitt(198)

General Assembly: The Skills That Actually Matter Now

General Assembly: The Skills That Actually Matter Now

Jourdan Hathaway, Chief Business Officer at General Assembly, discusses her experience integrating AI agents into her admissions team, including stories of real-world complexities, edge cases, and une...

29 Apr 40min

Inside MCP: How AI Agents Are Learning to Talk to Each Other

Inside MCP: How AI Agents Are Learning to Talk to Each Other

Andy Maskin, Director of AI Creative Technology at Publicis Sapient, explains why brands are shifting from SEO to "AI visibility," where success is no longer about ranking on search engines but instea...

22 Apr 33min

AI Anxiety: The Occupational Identity Crisis

AI Anxiety: The Occupational Identity Crisis

Dr. Maha Hosain Aziz, an international relations professor at NYU and Global Foresight Advisor at the World Economic Forum, highlights the often-overlooked societal, economic, and psychological impact...

15 Apr 23min

Cybersecurity Is Moving to the Browser and Becoming the Attack Surface

Cybersecurity Is Moving to the Browser and Becoming the Attack Surface

Or Eshed, co-founder and CEO of LayerX Security, shares why the browser has become the most critical (and overlooked) security layer in modern work. He explains key browser risk areas including phishi...

8 Apr 34min

The Human Layer in an AI-First World

The Human Layer in an AI-First World

Joseph Ng, Chief Strategy Officer of GeneGenius and author of The Hybrid Mind, discusses how institutions must redesign decision architectures as humans and intelligent machines operate together. His ...

1 Apr 23min

How Stablecoins with Built-In Yield Could Revolutionize Everyday Spending

How Stablecoins with Built-In Yield Could Revolutionize Everyday Spending

Anna Yuan, founder of Perena and former head of stablecoins at the Solana Foundation, discusses how Perena is designing new on-chain financial products, including USD*, a liquid yield token that earns...

18 Mars 34min

The CHRO Is the New CTO: Leading in the AI Era

The CHRO Is the New CTO: Leading in the AI Era

Elise Neel, Global Head of Strategy & Strategic Partnerships at Panasonic Go, shares lessons from leading innovation within large legacy companies and the cultural challenges of driving transformation...

11 Mars 19min

Bri Teresi: Digital Sovereignty and Protecting Creator Freedom

Bri Teresi: Digital Sovereignty and Protecting Creator Freedom

Bri Teresi, host of 'Free The Money' and a prominent crypto influencer, shares the biggest misunderstandings about cryptocurrency in mainstream media and consumer behavior, along with the biggest chal...

4 Mars 35min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
badfluence
avanzapodden
uppgang-och-fall
svd-tech-brief
bathina-en-podcast
fill-or-kill
lastbilspodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
tabberaset
rss-inga-dumma-fragor-om-pengar
24fragor
kapitalet-en-podd-om-ekonomi
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon