From a 2D to 3D Internet: How Marketing Strategies Must Shift

Mark van Rijmenam, Strategic Futurist and Founder of the Digital Futures Institute, discusses the many complex and exciting ways the shift from a 2D to a 3D internet will impact our lives. He also urges us to fight for an open metaverse as part of this shift in order to protect our data and future digital selves.

In this episode we discuss:

• How marketers and advertisers will need to shift their approach - think more deeply and strategically - to market in the metaverse effectively
  
  
• Why it's not enough to say your product will make your consumer happy anymore – your advertisement itself needs to create a joyful experience
  
  
• Examples of how augmented reality and a decentralized Web3 Internet will benefit various sectors from manufacturing, sports, gaming and more
  
  
• How he wrote his latest book in 5 days using AI (ChatGPT)
  
  
• Creating brand experiences to effectively engage with Generation Alpha

Guest Bio:

Dr Mark van Rijmenam is The Digital Speaker. He is a leading future tech strategist who thinks about how emerging technologies change organizations, society and the metaverse. He is the founder of the Digital Futures Institute, with a mission to ensure a fair digital future for everyone. Van Rijmenam is an international keynote speaker, and 4x author.

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse.